Grosses

'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Wed, Sep. 14 2011

Wide (1000+)

#TitleWed, Sep. 14 2011LocationsAvg.TotalWks.Dist.
1Contagion$1,672,418-24%3,222--$519$27,923,6411Warner Bros.
2The Help$878,307-14%2,93592$299$139,978,5115Disney / DreamWorks
3Warrior (2011)$441,771-23%1,869--$236$6,706,7021Lionsgate
4The Debt$421,667-22%1,87650$225$23,188,8202Focus
5Colombiana$301,904-24%2,354-260$128$30,731,4823Sony / TriStar
6Rise of the Planet of the Apes$269,737-19%2,887-306$93$168,709,4546Fox
7Our Idiot Brother$261,359-17%2,396-159$109$22,115,8773Weinstein Company
8Apollo 18$199,601-21%3,3302$60$15,583,9862Weinstein Company
9Shark Night 3D$182,552-31%2,84842$64$15,315,7102Relativity Media
10Crazy, Stupid, Love$181,403-17%1,310-140$138$78,967,6457Warner Bros.
11Don't Be Afraid of the Dark (2011)$156,156-15%2,251-529$69$21,494,9483FilmDistrict
12Bucky Larson: Born to Be a Star$118,982-26%1,500--$79$1,825,9601Sony / Columbia
13The Smurfs$83,986-10%1,977-729$42$136,261,8787Sony / Columbia
14Spy Kids: All The Time in the World$72,312-14%2,544-463$28$34,443,5134Weinstein Company

Limited (100 — 999)

#TitleWed, Sep. 14 2011LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 2$92,239-7%810-282$114$377,382,3509Warner Bros.
2Seven Days in Utopia$68,327-7%555-6$123$2,951,1052Visio Entertainment
3Captain America: The First Avenger$68,137-8%804-246$85$173,662,9358Paramount
4Horrible Bosses$64,107-14%50381$127$115,991,81410Warner Bros. / New Line
5Cowboys & Aliens$59,800-13%920-265$65$98,235,0667Universal
6Sarah's Key$53,4240%306-13$175$5,995,7488Weinstein Company
730 Minutes or Less$50,462-13%646-709$78$36,626,2305Sony / Columbia
8One Day$41,418-27%492-695$84$13,570,9824Focus
9Final Destination 5$40,353-15%655-571$62$41,882,2815Warner Bros. / New Line
10Conan the Barbarian (2011)$32,709-17%551-1171$59$21,026,1754Lionsgate
11The Change-Up$29,920-24%374-165$80$36,582,5256Universal
12Bridesmaids$17,730-5%197-23$90$168,798,82018Universal
13Saving Private Perez$16,600-11%1654$101$1,228,6982Lionsgate / Pantelion
14Transformers: Dark of the Moon$15,671-15%177-247$89$350,847,74711Paramount / DreamWorks
15Super 8$11,756-8%203-37$58$126,764,79414Paramount
16Green Lantern (2011)$7,974-9%155-30$51$116,488,27013Warner Bros.
17Mr. Popper's Penguins$7,798-7%2520$31$67,724,58113Fox
18Kung Fu Panda 2$6,938-8%164-141$42$165,023,34216Paramount / DreamWorks

Platform (1 — 99)

#TitleWed, Sep. 14 2011LocationsAvg.TotalWks.Dist.
1Laugh at My Pain$110,866-16%98--$1,131$2,295,5701CodeBlack Entertainment
2Born to Be Wild 3D$14,45711%490$295$12,718,52323Warner Bros. / IMAX
3The Tree of Life$7,22347%62-24$117$13,108,51716Fox Searchlight
4Attack the Block$7,158-14%51-15$140$971,8047Sony / Screen Gems
5Monte Carlo$6,7224%6928$97$23,066,16611Fox
6Circumstance$6,278-2%2312$273$200,0763Roadside Attractions
7X-Men: First Class$3,480-6%67-34$52$146,369,11015Fox
8The Devil's Double$2,660-25%33-16$81$1,329,9677Lionsgate
9Another Earth$2,385-22%41-30$58$1,282,3938Fox Searchlight
10Detective Dee and the Mystery of the Phantom Flame$2,326-2%30$775$109,1752Indomina Media
11The Future$2,3262%0-17--$482,9967Roadside Attractions
12The Hangover Part II$2,001-12%60-30$33$254,462,20416Warner Bros.
13Project Nim$80240%11-4$73$375,96410Roadside Attractions
14Tanner Hall$54337%5--$109$4,1851Anchor Bay Films
15Snow Flower and the Secret Fan$459-3%8-4$57$1,339,4709Fox Searchlight
16Everything Must Go$11957%40$30$2,711,55118Roadside Attractions
175 Days of War$62-9%1-2$62$17,4384Anchor Bay Films