Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Thu, Sep. 15 2011

Wide (1000+)

#TitleThu, Sep. 15 2011LocationsAvg.TotalWks.Dist.
1Contagion$1,788,4507%3,222--$555$29,712,0911Warner Bros.
2The Help$948,2438%2,93592$323$140,926,7545Disney / DreamWorks
3Warrior (2011)$435,598-1%1,869--$233$7,142,3001Lionsgate
4The Debt$432,9803%1,87650$231$23,621,8002Focus
5Colombiana$315,7505%2,354-260$134$31,047,2323Sony / TriStar
6Rise of the Planet of the Apes$283,9525%2,887-306$98$168,993,4066Fox
7Our Idiot Brother$261,5420%2,396-159$109$22,377,4193Weinstein Company
8Apollo 18$204,4232%3,3302$61$15,788,4092Weinstein Company
9Crazy, Stupid, Love$202,44612%1,310-140$155$79,170,0917Warner Bros.
10Shark Night 3D$192,9916%2,84842$68$15,508,7012Relativity Media
11Don't Be Afraid of the Dark (2011)$163,9635%2,251-529$73$21,658,9113FilmDistrict
12Bucky Larson: Born to Be a Star$110,104-7%1,500--$73$1,936,0641Sony / Columbia
13The Smurfs$88,7356%1,977-729$45$136,350,6137Sony / Columbia
14Spy Kids: All The Time in the World$73,8542%2,544-463$29$34,517,3674Weinstein Company

Limited (100 — 999)

#TitleThu, Sep. 15 2011LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 2$97,7736%810-282$121$377,480,1239Warner Bros.
2Seven Days in Utopia$81,72820%555-6$147$3,032,8332Visio Entertainment
3Captain America: The First Avenger$74,63910%804-246$93$173,737,5748Paramount
4Horrible Bosses$67,3125%50381$134$116,059,12610Warner Bros. / New Line
5Cowboys & Aliens$64,4008%920-265$70$98,299,4667Universal
6Sarah's Key$54,5462%306-13$178$6,050,2948Weinstein Company
730 Minutes or Less$51,5422%646-709$80$36,677,7725Sony / Columbia
8Final Destination 5$45,59813%655-571$70$41,927,8795Warner Bros. / New Line
9One Day$43,9526%492-695$89$13,614,9344Focus
10Conan the Barbarian (2011)$36,13310%551-1171$66$21,062,3084Lionsgate
11The Change-Up$30,0050%374-165$80$36,612,5306Universal
12Bridesmaids$18,7156%197-23$95$168,817,53518Universal
13Transformers: Dark of the Moon$15,032-4%177-247$85$350,862,77911Paramount / DreamWorks
14Saving Private Perez$13,817-17%1654$84$1,242,5152Lionsgate / Pantelion
15Super 8$12,6187%203-37$62$126,777,41214Paramount
16Green Lantern (2011)$8,0201%155-30$52$116,496,29013Warner Bros.
17Mr. Popper's Penguins$7,456-4%2520$30$67,732,03713Fox
18Kung Fu Panda 2$7,3897%164-141$45$165,030,73116Paramount / DreamWorks

Platform (1 — 99)

#TitleThu, Sep. 15 2011LocationsAvg.TotalWks.Dist.
1Laugh at My Pain$111,9361%98--$1,142$2,407,5061CodeBlack Entertainment
2Born to Be Wild 3D$16,09211%490$328$12,734,61523Warner Bros. / IMAX
3Attack the Block$7,3543%51-15$144$979,1587Sony / Screen Gems
4The Tree of Life$6,898-4%62-24$111$13,115,41516Fox Searchlight
5Monte Carlo$6,025-10%6928$87$23,072,19111Fox
6Circumstance$5,549-12%2312$241$205,6253Roadside Attractions
7X-Men: First Class$3,7518%67-34$56$146,372,86115Fox
8Another Earth$3,25837%41-30$79$1,285,6518Fox Searchlight
9The Devil's Double$2,626-1%33-16$80$1,332,5937Lionsgate
10The Future$2,4686%0-17--$485,4647Roadside Attractions
11Detective Dee and the Mystery of the Phantom Flame$2,105-10%30$702$111,2802Indomina Media
12The Hangover Part II$2,1015%60-30$35$254,464,30516Warner Bros.
13Project Nim$92015%11-4$84$376,88410Roadside Attractions
14Snow Flower and the Secret Fan$81076%8-4$101$1,340,2809Fox Searchlight
15Tanner Hall$505-7%5--$101$4,6901Anchor Bay Films
16Everything Must Go$92-23%40$23$2,711,64318Roadside Attractions
175 Days of War$41-34%1-2$41$17,4794Anchor Bay Films