'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.


Daily Domestic Gross Tue, Sep. 20 2011

Wide (1000+)

#TitleTue, Sep. 20 2011LocationsAvg.TotalWks.Dist.
1The Lion King 3D$2,616,40413%2,330--$1,123$35,082,3421Disney
2Drive (2011)$1,316,89926%2,886--$456$13,700,9811FilmDistrict
3Contagion$1,296,39227%3,2220$402$46,576,1092Warner Bros.
4The Help$742,01732%3,01479$246$148,742,6066Disney / DreamWorks
5Straw Dogs (2011)$513,86920%2,408--$213$6,066,3991Sony / Screen Gems
6I Don't Know How She Does It$501,47056%2,476--$203$5,225,4301Weinstein Company
7The Debt$351,49245%1,831-45$192$27,159,0193Focus
8Warrior (2011)$323,59125%1,88314$172$10,584,5382Lionsgate
9Colombiana$233,16218%1,933-421$121$33,807,9074Sony / TriStar
10Rise of the Planet of the Apes$219,35617%2,340-547$94$172,057,6357Fox
11Crazy, Stupid, Love$157,25829%1,145-165$137$81,015,8198Warner Bros.
12Our Idiot Brother$142,92518%1,747-649$82$23,936,2794Weinstein Company
13Shark Night 3D$131,86326%2,082-766$63$17,547,3193Relativity Media
14Don't Be Afraid of the Dark (2011)$91,03514%1,334-917$68$22,954,6804FilmDistrict
15Apollo 18$79,1582%1,795-1535$44$17,042,7613Weinstein Company
16The Smurfs$63,64928%1,419-558$45$137,707,3368Sony / Columbia
17Spy Kids: All The Time in the World$55,83921%1,650-894$34$36,209,8835Weinstein Company
18Bucky Larson: Born to Be a Star$54,07511%1,5000$36$2,434,1712Sony / Columbia

Limited (100 — 999)

#TitleTue, Sep. 20 2011LocationsAvg.TotalWks.Dist.
1Laugh at My Pain$115,1730%230132$501$3,828,8202CodeBlack Entertainment
2Harry Potter and the Deathly Hallows: Part 2$64,6818%601-209$108$378,305,00710Warner Bros.
3Seven Days in Utopia$52,18415%437-118$119$3,687,4043Visio Entertainment
4Captain America: The First Avenger$48,63913%540-264$90$174,393,3699Paramount
5Transformers: Dark of the Moon$46,45615%306129$152$351,418,94612Paramount / DreamWorks
6Horrible Bosses$46,37019%444-59$104$116,589,82411Warner Bros. / New Line
7Cowboys & Aliens$45,74514%614-306$75$98,916,2368Universal
8Sarah's Key$42,62358%266-40$160$6,386,4089Weinstein Company
9The Change-Up$27,48048%307-67$90$36,887,2907Universal
10One Day$25,88066%254-238$102$13,807,5255Focus
11Final Destination 5$20,43922%302-353$68$42,176,4016Warner Bros. / New Line
13Conan the Barbarian (2011)$11,83840%154-397$77$21,170,5525Lionsgate
14Mr. Popper's Penguins$9,25313%213-39$43$67,911,30814Fox
15Super 8$8,45915%159-44$53$126,885,64415Paramount
16Saving Private Perez$8,185-1%116-49$71$1,346,2883Lionsgate / Pantelion
17Kung Fu Panda 2$6,010-6%142-22$42$165,140,56217Paramount / DreamWorks
18Green Lantern (2011)$4,64322%103-52$45$116,559,57514Warner Bros.

Platform (1 — 99)

#TitleTue, Sep. 20 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$12,84332%490$262$12,862,53124Warner Bros. / IMAX
2Circumstance$6,03530%318$195$265,1494Roadside Attractions
3Detective Dee and the Mystery of the Phantom Flame$5,49811%1916$289$173,9143Indomina Media
4The Tree of Life$3,854-16%41-21$94$13,159,16017Fox Searchlight
5Attack the Block$3,10510%35-16$89$1,009,4028Sony / Screen Gems
6Monte Carlo$2,928-9%46-23$64$23,137,47012Fox
7The Devil's Double$2,50224%25-8$100$1,346,5168Lionsgate
8The Future$2,015-15%29--$69$506,2338Roadside Attractions
9Another Earth$1,42123%17-24$84$1,295,5339Fox Searchlight
10Project Nim$1,093-5%176$64$385,61311Roadside Attractions
11Snow Flower and the Secret Fan$539175%5-3$108$1,342,50210Fox Searchlight
12Tanner Hall$18-60%1-4$18$5,0682Anchor Bay Films