Grosses

'The Equalizer' Impresses with $34.1M Start; 'The Maze Runner' Holds Up Well with $17.4M; 'The Boxtrolls' Debuts in Third with Very Solid $17.3MSeptember 29, 2014 01:07 PM

by Daniel Garris

Sony's The Equalizer debuted in first place this weekend with a strong start of $34.14 million. The action thriller starring Denzel Washington debuted towards the higher end of pre-release expectations, which were lofty, especially for the month of September. Without adjusting for ticket price inflation, The Equalizer delivered the fourth largest opening weekend ever for the month of September (behind only 2012's Hotel Transylvania, 2013's Insidious Chapter 2 and 2002's Sweet Home Alabama). The film's debut represented the third largest opening weekend performance ever for Washington (behind only 2007's American Gangster and 2012's Safe House). The Equalizer opened 4 percent stronger than the $32.79 million start of 2010's The Book of Eli and 15 percent below the $40.17 million start of Safe House.

The Equalizer opened with $12.49 million on Friday (which included an estimated $1.5 million from Thursday night shows), increased 8 percent on Saturday to gross $13.49 million and declined 40 percent on Sunday to take in $8.15 million. That placed the film's opening weekend to Friday ratio at 2.73 to 1. The audience breakdown for the film skewed slightly towards male moviegoers (52 percent) and towards moviegoers 30 years and older (65 percent). The Equalizer received an A- rating on CinemaScore, which is an encouraging sign for the film going forward.

The Maze Runner placed in second with $17.44 million. The young adult adaptation from Fox held up relatively well this weekend, as it was down 46 percent from last weekend's strong start. The Maze Runner has grossed $57.96 million in ten days and continues to display strong early holding power for a young adult adaptation. Thanks in part to a significantly stronger second weekend hold, The Maze Runner is now running 32 percent ahead of the $44.01 million ten-day take of last year's Ender's Game and is already on the verge of reaching the $61.74 million final domestic gross of Ender's Game.

The Boxtrolls was off to a very solid third place start this weekend with $17.28 million. The latest 3D stop motion animated film from Focus and Laika debuted a bit above pre-release expectations. Compared to previous films from Focus and Laika, The Boxtrolls opened 23 percent ahead of the $14.09 million start of 2012's ParaNorman and a slim 3 percent ahead of the $16.85 million start of 2009's Coraline. ParaNorman and Coraline both displayed terrific holding power and going forward The Boxtrolls will hope to accomplish the same.

The Boxtrolls opened with $4.93 million on Friday, increased a strong 51 percent on Saturday to gross $7.46 million and declined 34.5 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.51 to 1. The audience breakdown for the film skewered towards female moviegoers (57 percent). The Boxtrolls received a solid B+ rating on CinemaScore.

Warner's This Is Where I Leave You placed in fourth with $6.89 million. The modestly budgeted comedy starring Jason Bateman and Tina Fey held up well this weekend, as it was down 40 percent from last weekend's so-so start. This Is Where I Leave You has grossed $22.44 million in ten days. That places the film 13.5 percent behind the $25.94 million ten-day start of 2011's The Change-Up (which fell 53 percent in its second weekend to gross $6.31 million).

Fellow Warner Bros. release Dolphin Tale 2 rounded out the weekend's top five with $4.79 million. The family film sequel was down 46 percent from last weekend, as the film appears to have taken a bit of a hit from The Boxtrolls arriving in the marketplace. Dolphin Tale 2 has grossed $33.62 million in 17 days. The film is currently running 31 percent behind the $49.04 million 17-day take of 2011's Dolphin Tale and is displaying significantly softer holding power.

No Good Deed followed in sixth with $4.51 million. Sony's low-budget thriller starring Idris Elba and Taraji P. Henson was down 54 percent. No Good Deed continues to be very front-loaded, but has still grossed a healthy $46.53 million in 17 days.

Universal's A Walk Among the Tombstones was down five spots and a massive 67 percent from last weekend with a seventh place take of $4.19 million. Lackluster word of mouth and the new direct competition from The Equalizer both had a clear negative effect on the Liam Neeson led action thriller this weekend. A Walk Among the Tombstones is now running below expectations with a ten-day start of $20.83 million.

Guardians of the Galaxy was down just 28 percent to place in eighth with $3.77 million. In the process, the blockbuster sci-fi superhero film from Disney and Marvel surpassed the $318.41 million final unadjusted gross of 2008's Iron Man. Guardians of the Galaxy has grossed a massive $319.17 million through 59 days of release.

Daily Domestic Gross Wed, Sep. 21 2011

Wide (1000+)

#TitleWed, Sep. 21 2011LocationsAvg.TotalWks.Dist.
1The Lion King 3D$2,214,226-15%2,330--$950$37,296,5681Disney
2Drive (2011)$987,642-25%2,886--$342$14,688,6231FilmDistrict
3Contagion$977,483-25%3,2220$303$47,553,5922Warner Bros.
4The Help$631,158-15%3,01479$209$149,373,7646Disney / DreamWorks
5I Don't Know How She Does It$374,857-25%2,476--$151$5,600,2871Weinstein Company
6Straw Dogs (2011)$367,278-29%2,408--$153$6,433,6771Sony / Screen Gems
7The Debt$269,163-23%1,831-45$147$27,428,1823Focus
8Warrior (2011)$251,736-22%1,88314$134$10,836,2742Lionsgate
9Rise of the Planet of the Apes$187,953-14%2,340-547$80$172,245,5887Fox
10Colombiana$186,479-20%1,933-421$96$33,994,3864Sony / TriStar
11Crazy, Stupid, Love$128,239-18%1,145-165$112$81,144,0588Warner Bros.
12Our Idiot Brother$121,726-15%1,747-649$70$24,058,0054Weinstein Company
13Shark Night 3D$105,612-20%2,082-766$51$17,652,9313Relativity Media
14Don't Be Afraid of the Dark (2011)$80,044-12%1,334-917$60$23,034,7244FilmDistrict
15Apollo 18$76,783-3%1,795-1535$43$17,119,5443Weinstein Company
16The Smurfs$51,764-19%1,419-558$36$137,759,1008Sony / Columbia
17Spy Kids: All The Time in the World$48,099-14%1,650-894$29$36,257,9825Weinstein Company
18Bucky Larson: Born to Be a Star$47,086-13%1,5000$31$2,481,2572Sony / Columbia

Limited (100 — 999)

#TitleWed, Sep. 21 2011LocationsAvg.TotalWks.Dist.
1Laugh at My Pain$99,012-14%230132$430$3,927,8322CodeBlack Entertainment
2Harry Potter and the Deathly Hallows: Part 2$61,047-6%601-209$102$378,366,05410Warner Bros.
3Captain America: The First Avenger$45,188-7%540-264$84$174,438,5579Paramount
4Seven Days in Utopia$44,604-15%437-118$102$3,732,0083Visio Entertainment
5Horrible Bosses$43,988-5%444-59$99$116,633,81211Warner Bros. / New Line
6Cowboys & Aliens$39,605-13%614-306$65$98,955,8418Universal
7Transformers: Dark of the Moon$39,220-16%306129$128$351,458,16612Paramount / DreamWorks
8Sarah's Key$36,204-15%266-40$136$6,422,6129Weinstein Company
9The Change-Up$21,340-22%307-67$70$36,908,6307Universal
10Final Destination 5$17,169-16%302-353$57$42,193,5706Warner Bros. / New Line
11One Day$16,757-35%254-238$66$13,824,2825Focus
12Bridesmaids$12,830-16%170-27$75$168,983,96019Universal
13Conan the Barbarian (2011)$9,689-18%154-397$63$21,180,2415Lionsgate
14Mr. Popper's Penguins$8,520-8%213-39$40$67,919,82814Fox
15Super 8$7,494-11%159-44$47$126,893,13815Paramount
16Saving Private Perez$6,945-15%116-49$60$1,353,2333Lionsgate / Pantelion
17Kung Fu Panda 2$5,441-9%142-22$38$165,146,00317Paramount / DreamWorks
18Green Lantern$4,133-11%103-52$40$116,563,70814Warner Bros.

Platform (1 — 99)

#TitleWed, Sep. 21 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$12,225-5%490$249$12,874,75624Warner Bros. / IMAX
2The Tree of Life$8,159112%41-21$199$13,167,31917Fox Searchlight
3Circumstance$6,3716%318$206$271,5204Roadside Attractions
4Detective Dee and the Mystery of the Phantom Flame$5,266-4%1916$277$179,1803Indomina Media
5Monte Carlo$4,00537%46-23$87$23,141,47512Fox
6Attack the Block$2,821-9%35-16$81$1,012,2238Sony / Screen Gems
7The Future$2,68033%29--$92$508,9138Roadside Attractions
8The Devil's Double$1,500-40%25-8$60$1,348,0168Lionsgate
9Another Earth$821-42%17-24$48$1,296,3549Fox Searchlight
10Project Nim$701-36%176$41$386,31411Roadside Attractions
11Snow Flower and the Secret Fan$406-25%5-3$81$1,342,90810Fox Searchlight
12Tanner Hall$5-72%1-4$5$5,0732Anchor Bay Films