'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Sat, Sep. 24 2011

Wide (1000+)

#TitleSat, Sep. 24 2011LocationsAvg.TotalWks.Dist.
1The Lion King 3D$9,239,01852%2,3300$3,965$54,860,8052Disney
2Dolphin Tale$8,636,20869%3,507--$2,463$13,733,3371Warner Bros.
3Moneyball$8,374,49724%2,993--$2,798$15,102,6921Sony / Columbia
5Contagion$3,856,18947%3,136-86$1,230$55,033,8013Warner Bros.
6Killer Elite$3,699,1059%2,986--$1,239$7,105,3131Open Road
7Drive (2011)$2,402,72529%2,90418$827$19,922,7462FilmDistrict
8The Help$1,908,31645%2,695-319$708$153,266,1067Disney / DreamWorks
9Straw Dogs (2011)$860,20726%2,4080$357$8,329,2852Sony / Screen Gems
10I Don't Know How She Does It$858,30426%2,49014$345$7,504,3092Weinstein Company
11The Debt$596,80067%1,067-764$559$28,661,1794Focus
12Rise of the Planet of the Apes$545,48372%1,178-1162$463$173,300,4588Fox
13Warrior (2011)$470,35734%1,411-472$333$11,910,6413Lionsgate
14Spy Kids: All The Time in the World$349,351202%1,207-443$289$36,773,4336Weinstein Company

Limited (100 — 999)

#TitleSat, Sep. 24 2011LocationsAvg.TotalWks.Dist.
1Laugh at My Pain$521,37644%28757$1,817$4,914,6573CodeBlack Entertainment
2Colombiana$432,52760%847-1086$511$34,888,8995Sony / TriStar
3Crazy, Stupid, Love$353,12940%675-470$523$81,890,0609Warner Bros.
4The Smurfs$258,687103%669-750$387$138,198,3209Sony / Columbia
5Shark Night 3D$224,40366%637-1445$352$18,115,8094Relativity Media
6Transformers: Dark of the Moon$178,37875%251-55$711$351,781,68113Paramount / DreamWorks
7Harry Potter and the Deathly Hallows: Part 2$175,36781%320-281$548$378,709,04311Warner Bros.
8Don't Be Afraid of the Dark (2011)$162,90248%424-910$384$23,396,5295FilmDistrict
9Zookeeper$143,56477%294-54$488$79,544,09012Sony / Columbia
10Captain America: The First Avenger$139,51963%334-206$418$174,715,88010Paramount
11Cowboys & Aliens$124,22553%345-269$360$99,203,8169Universal
12Horrible Bosses$116,77032%313-131$373$116,882,26212Warner Bros. / New Line
13Our Idiot Brother$111,35837%411-1336$271$24,378,0505Weinstein Company
14Seven Days in Utopia$91,97814%272-165$338$3,956,6644Visio Entertainment
15Apollo 18$85,81249%339-1456$253$17,340,6154Weinstein Company
16Final Destination 5$74,90766%254-48$295$42,330,9327Warner Bros. / New Line
17Bad Teacher$69,19442%232-242$298$99,642,06414Sony / Columbia
18Sarah's Key$60,29767%151-115$399$6,556,58310Weinstein Company
19Mr. Popper's Penguins$50,78999%153-60$332$68,005,82115Fox
20The Change-Up$47,32040%169-138$280$37,011,3408Universal
21Kung Fu Panda 2$38,171104%113-29$338$165,208,56718Paramount / DreamWorks
22Super 8$35,78375%117-42$306$126,957,99716Paramount

Platform (1 — 99)

#TitleSat, Sep. 24 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$50,29987%490$1,027$12,967,44825Warner Bros. / IMAX
2Detective Dee and the Mystery of the Phantom Flame$34,96660%4829$728$241,0924Indomina Media
330 Minutes or Less$32,94643%95-196$347$37,036,8587Sony / Columbia
4Machine Gun Preacher$21,228105%4--$5,307$31,5581Relativity Media
5Thunder Soul$19,417-2%35--$555$39,2831Roadside Attractions
6Monte Carlo$14,91828%34-12$439$23,170,85913Fox
7Circumstance$14,22254%29-2$490$300,8885Roadside Attractions
8The Tree of Life$12,84153%39-2$329$13,194,82418Fox Searchlight
9Saving Private Perez$11,52570%44-72$262$1,378,8604Lionsgate / Pantelion
10Green Lantern (2011)$11,18570%49-54$228$116,586,13415Warner Bros.
11Conan the Barbarian (2011)$8,75536%56-98$156$21,205,6946Lionsgate
12The Future$4,39181%27-2$163$518,5939Roadside Attractions
13Attack the Block$3,44938%17-18$203$1,021,6349Sony / Screen Gems
14The Devil's Double$3,21442%4823$67$1,354,9439Lionsgate
15Project Nim$1,389-23%181$77$390,25912Roadside Attractions