Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Tue, Sep. 27 2011

Wide (1000+)

#TitleTue, Sep. 27 2011LocationsAvg.TotalWks.Dist.
1Moneyball$1,813,90125%2,993--$606$22,761,0921Sony / Columbia
2The Lion King 3D$1,743,36118%2,3300$748$64,697,4022Disney
3Killer Elite$979,66426%2,986--$328$11,106,6721Open Road
4Dolphin Tale$879,06318%3,507--$251$20,775,7951Warner Bros.
5Abduction$732,21730%3,118--$235$12,222,0121Lionsgate
6Contagion$721,04824%3,136-86$230$58,312,0503Warner Bros.
7Drive (2011)$668,94834%2,90418$230$22,585,3032FilmDistrict
8The Help$510,26024%2,695-319$189$155,336,6217Disney / DreamWorks
9I Don't Know How She Does It$247,98552%2,49014$100$8,379,9242Weinstein Company
10Straw Dogs (2011)$234,82530%2,4080$98$9,251,0812Sony / Screen Gems
11The Debt$130,12826%1,067-764$122$29,200,8594Focus
12Warrior (2011)$104,1408%1,411-472$74$12,410,9163Lionsgate
13Rise of the Planet of the Apes$86,38310%1,178-1162$73$173,765,4858Fox
14Spy Kids: All The Time in the World$23,9081%1,207-443$20$37,074,3606Weinstein Company

Limited (100 — 999)

#TitleTue, Sep. 27 2011LocationsAvg.TotalWks.Dist.
1Laugh at My Pain$90,0206%28757$314$5,340,7453CodeBlack Entertainment
2Colombiana$83,93923%847-1086$99$35,272,5285Sony / TriStar
3Crazy, Stupid, Love$79,88633%675-470$118$82,208,9529Warner Bros.
4Harry Potter and the Deathly Hallows: Part 2$36,0114%320-281$113$378,894,90911Warner Bros.
5Shark Night 3D$33,08520%637-1445$52$18,283,9684Relativity Media
6Transformers: Dark of the Moon$31,1628%251-55$124$351,962,68113Paramount / DreamWorks
7Horrible Bosses$28,86918%313-131$92$116,997,08212Warner Bros. / New Line
8Our Idiot Brother$28,80230%411-1336$70$24,489,4185Weinstein Company
9The Smurfs$27,99011%669-750$42$138,407,0749Sony / Columbia
10Captain America: The First Avenger$27,10816%334-206$81$174,843,53610Paramount
11Don't Be Afraid of the Dark (2011)$25,2625%424-910$60$23,526,6965FilmDistrict
12Cowboys & Aliens$24,07516%345-269$70$99,321,0419Universal
13Final Destination 5$18,56815%254-48$73$42,415,3057Warner Bros. / New Line
14Sarah's Key$16,2359%151-115$108$6,623,83110Weinstein Company
15The Change-Up$13,52045%169-138$80$37,058,6608Universal
16Apollo 18$12,143-1%339-1456$36$17,409,3124Weinstein Company
17Bridesmaids$8,88045%111-59$80$169,091,73020Universal
18Super 8$7,18213%117-42$61$126,988,68216Paramount
19Mr. Popper's Penguins$5,437-9%153-60$36$68,049,96615Fox
20Kung Fu Panda 2$4,308-14%113-29$38$165,239,57218Paramount / DreamWorks

Platform (1 — 99)

#TitleTue, Sep. 27 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$12,7020%490$259$13,031,47125Warner Bros. / IMAX
2Detective Dee and the Mystery of the Phantom Flame$8,9858%4829$187$284,0384Indomina Media
3The Tree of Life$6,84234%39-2$175$13,217,26318Fox Searchlight
4Thunder Soul$3,2850%35--$94$57,8161Roadside Attractions
5Machine Gun Preacher$3,2106%4--$803$51,3701Relativity Media
6Circumstance$3,1402%29-2$108$316,4625Roadside Attractions
7Conan the Barbarian (2011)$2,80751%56-98$50$21,215,6826Lionsgate
8Green Lantern (2011)$2,14711%49-54$44$116,597,27315Warner Bros.
9Saving Private Perez$2,086-7%44-72$47$1,396,0904Lionsgate / Pantelion
10The Future$1,80117%27-2$67$524,4309Roadside Attractions
11Monte Carlo$1,783-5%34-12$52$23,182,96113Fox
12The Devil's Double$1,42845%4823$30$1,359,4549Lionsgate
13Project Nim$994102%181$55$393,04112Roadside Attractions