Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Thu, Oct. 6 2011

Wide (1000+)

#TitleThu, Oct. 6 2011LocationsAvg.TotalWks.Dist.
1Moneyball$885,586-7%2,9930$296$41,753,1782Sony / Columbia
250/50$742,908-2%2,458--$302$11,830,3721Summit
3Dolphin Tale$678,4744%3,5158$193$39,909,6452Warner Bros.
4Courageous$561,24720%1,161--$483$11,292,1561Sony / TriStar
5The Lion King 3D$501,6340%2,34010$214$81,409,9893Disney
6Killer Elite$437,180-3%2,9860$146$19,445,5672Open Road
7What's Your Number?$414,962-2%3,002--$138$7,256,0181Fox
8Dream House$412,3550%2,661--$155$9,991,9651Universal
9Contagion$366,1571%2,744-392$133$66,084,2214Warner Bros.
10The Help$349,0575%2,505541$139$160,707,3158Disney / DreamWorks
11Abduction$320,2634%3,1180$103$20,469,1422Lionsgate
12Drive (2011)$305,9071%1,974-930$155$28,265,3223FilmDistrict

Limited (100 — 999)

#TitleThu, Oct. 6 2011LocationsAvg.TotalWks.Dist.
1The Debt$56,585-10%603-464$94$30,315,8375Focus
2Laugh at My Pain$49,5194%274-13$181$6,461,9374CodeBlack Entertainment
3Warrior (2011)$45,4709%707-704$64$13,257,1014Lionsgate
4I Don't Know How She Does It$45,1989%745-1745$61$9,386,3653Weinstein Company
5Crazy, Stupid, Love$41,3855%405-270$102$82,918,67310Warner Bros.
6Captain America: The First Avenger$41,0897%35016$117$175,494,10011Paramount
7Rise of the Planet of the Apes$40,8334%591-587$69$174,641,9129Fox
8Straw Dogs (2011)$40,6604%874-1534$47$10,236,8473Sony / Screen Gems
9Harry Potter and the Deathly Hallows: Part 2$26,96611%252-68$107$379,344,88612Warner Bros.
10Cowboys & Aliens$18,2508%241-104$76$99,621,38110Universal
11Horrible Bosses$15,533-3%222-91$70$117,287,04813Warner Bros. / New Line
12Spy Kids: All The Time in the World$15,3365%710-497$22$37,604,6447Weinstein Company
13Sarah's Key$14,7995%139-12$106$6,824,22311Weinstein Company
14Transformers: Dark of the Moon$13,4353%208-43$65$352,275,87814Paramount / DreamWorks
15Seven Days in Utopia$10,29011%135--$76$4,236,1535Visio Entertainment
16Don't Be Afraid of the Dark (2011)$10,239-11%216-208$47$23,749,8556FilmDistrict
17Shark Night 3D$9,79911%292-345$34$18,529,7005Relativity Media
18Our Idiot Brother$6,431-1%136-275$47$24,629,5506Weinstein Company
19Final Destination 5$6,34016%144-110$44$42,545,1198Warner Bros. / New Line
20Conan the Barbarian (2011)$5,8591%11559$51$21,295,0217Lionsgate
21Apollo 18$4,150-8%114-225$36$17,503,0435Weinstein Company
22Mr. Popper's Penguins$4,08945%103-50$40$68,145,16216Fox

Platform (1 — 99)

#TitleThu, Oct. 6 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$14,0678%490$287$13,232,10426Warner Bros. / IMAX
2Machine Gun Preacher$8,685-8%3329$263$178,6322Relativity Media
3Detective Dee and the Mystery of the Phantom Flame$6,00912%34-14$177$376,9415Indomina Media
4Circumstance$2,94016%23-6$128$355,8006Roadside Attractions
5Thunder Soul$1,25728%13-22$97$86,2112Roadside Attractions
6Margaret$1,1886%2--$594$11,8211Fox Searchlight
7The Future$1,173-21%16-11$73$540,85410Roadside Attractions
8Muran$55532%10--$56$19,7951UTV Communications
9Sahib Biwi Aur Gangster$276-56%9--$31$11,3141UTV Communications
10Project Nim$203-33%7-11$29$398,75113Roadside Attractions
11Queen of the Sun: What are the Bees Telling Us?$67--1--$67$244,22755Collective Eye