Grosses

'Mission: Impossible – Rogue Nation' Takes off with $55.5M Debut; 'Vacation' Arrives with Soft $21.0M in Five Days After $14.7M Weekend TakeAugust 03, 2015 01:08 PM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with a first place debut of $55.52 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 16 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.30 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.65 million and declined 21 percent on Sunday to gross $15.57 million. That placed the film's opening weekend to Friday ratio at a solid 2.73 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.68 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.00 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 45 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On a positive note, Vacation was quite back-loaded towards the weekend as it registered a five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an opening weekend to Friday ratio of 3.25 to 1 (the film took in $4.52 million on Friday, increased 28 percent on Saturday to gross $5.80 million and decreased 25 percent on Sunday to gross $4.36 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man ended up on top with $12.80 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.33 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with $12.39 million. The 3D computer animated prequel from Universal and Illumination Entertainment trailed Ant-Man by just $415,269 for the frame. Minions was down a significant 46 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.58 million in 24 days. That places the film 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with $10.50 million. The Adam Sandler led 3D action comedy fell a sharp 56 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.71 million, Pixels is running a disappointing 42 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with $9.61 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.61 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with $7.62 million. The Jake Gyllenhaal led sports drama was down a sharp 54 percent, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.68 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Daily Domestic Gross Thu, Oct. 6 2011

Wide (1000+)

#TitleThu, Oct. 6 2011LocationsAvg.TotalWks.Dist.
1Moneyball$885,586-7%2,9930$296$41,753,1782Sony / Columbia
250/50$742,908-2%2,458--$302$11,830,3721Summit
3Dolphin Tale$678,4744%3,5158$193$39,909,6452Warner Bros.
4Courageous$561,24720%1,161--$483$11,292,1561Sony / TriStar
5The Lion King 3D$501,6340%2,34010$214$81,409,9893Disney
6Killer Elite$437,180-3%2,9860$146$19,445,5672Open Road
7What's Your Number?$414,962-2%3,002--$138$7,256,0181Fox
8Dream House$412,3550%2,661--$155$9,991,9651Universal
9Contagion$366,1571%2,744-392$133$66,084,2214Warner Bros.
10The Help$349,0575%2,505541$139$160,707,3158Disney / DreamWorks
11Abduction$320,2634%3,1180$103$20,469,1422Lionsgate
12Drive (2011)$305,9071%1,974-930$155$28,265,3223FilmDistrict

Limited (100 — 999)

#TitleThu, Oct. 6 2011LocationsAvg.TotalWks.Dist.
1The Debt$56,585-10%603-464$94$30,315,8375Focus
2Laugh at My Pain$49,5194%274-13$181$6,461,9374CodeBlack Entertainment
3Warrior (2011)$45,4709%707-704$64$13,257,1014Lionsgate
4I Don't Know How She Does It$45,1989%745-1745$61$9,386,3653Weinstein Company
5Crazy, Stupid, Love$41,3855%405-270$102$82,918,67310Warner Bros.
6Captain America: The First Avenger$41,0897%35016$117$175,494,10011Paramount
7Rise of the Planet of the Apes$40,8334%591-587$69$174,641,9129Fox
8Straw Dogs (2011)$40,6604%874-1534$47$10,236,8473Sony / Screen Gems
9Harry Potter and the Deathly Hallows: Part 2$26,96611%252-68$107$379,344,88612Warner Bros.
10Cowboys & Aliens$18,2508%241-104$76$99,621,38110Universal
11Horrible Bosses$15,533-3%222-91$70$117,287,04813Warner Bros. / New Line
12Spy Kids: All The Time in the World$15,3365%710-497$22$37,604,6447Weinstein Company
13Sarah's Key$14,7995%139-12$106$6,824,22311Weinstein Company
14Transformers: Dark of the Moon$13,4353%208-43$65$352,275,87814Paramount / DreamWorks
15Seven Days in Utopia$10,29011%135--$76$4,236,1535Visio Entertainment
16Don't Be Afraid of the Dark (2011)$10,239-11%216-208$47$23,749,8556FilmDistrict
17Shark Night 3D$9,79911%292-345$34$18,529,7005Relativity Media
18Our Idiot Brother$6,431-1%136-275$47$24,629,5506Weinstein Company
19Final Destination 5$6,34016%144-110$44$42,545,1198Warner Bros. / New Line
20Conan the Barbarian (2011)$5,8591%11559$51$21,295,0217Lionsgate
21Apollo 18$4,150-8%114-225$36$17,503,0435Weinstein Company
22Mr. Popper's Penguins$4,08945%103-50$40$68,145,16216Fox

Platform (1 — 99)

#TitleThu, Oct. 6 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$14,0678%490$287$13,232,10426Warner Bros. / IMAX
2Machine Gun Preacher$8,685-8%3329$263$178,6322Relativity Media
3Detective Dee and the Mystery of the Phantom Flame$6,00912%34-14$177$376,9415Indomina Media
4Circumstance$2,94016%23-6$128$355,8006Roadside Attractions
5Thunder Soul$1,25728%13-22$97$86,2112Roadside Attractions
6Margaret$1,1886%2--$594$11,8211Fox Searchlight
7The Future$1,173-21%16-11$73$540,85410Roadside Attractions
8Muran$55532%10--$56$19,7951UTV Communications
9Sahib Biwi Aur Gangster$276-56%9--$31$11,3141UTV Communications
10Project Nim$203-33%7-11$29$398,75113Roadside Attractions
11Queen of the Sun: What are the Bees Telling Us?$67--1--$67$244,22755Collective Eye