Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Sat, Oct. 8 2011

Wide (1000+)

#TitleSat, Oct. 8 2011LocationsAvg.TotalWks.Dist.
1Real Steel$10,815,61027%3,440--$3,144$19,349,3001Disney / DreamWorks
2The Ides of March$4,265,44524%2,199--$1,940$7,691,8791Sony / Columbia
3Dolphin Tale$3,952,79864%3,478-37$1,137$46,270,7483Warner Bros.
4Moneyball$3,229,20546%3,01825$1,070$47,196,9803Sony / Columbia
550/50$2,277,77328%2,47921$919$15,891,3092Summit
6The Lion King 3D$1,949,38761%2,267-73$860$84,571,9804Disney
7Dream House$1,931,40042%2,6643$725$13,282,0102Universal
8Courageous$1,882,43133%1,1610$1,621$14,587,6252Sony / TriStar
9Contagion$1,284,02752%2,250-494$571$68,215,7705Warner Bros.
10Abduction$1,258,24750%2,591-527$486$22,568,3603Lionsgate
11What's Your Number?$1,249,43121%3,0119$415$9,542,0372Fox
12Killer Elite$909,10141%2,411-575$377$20,997,8683Open Road
13The Help$827,90247%2,064-441$401$162,096,8829Disney / DreamWorks
14Drive (2011)$761,73340%1,330-644$573$29,572,4634FilmDistrict

Limited (100 — 999)

#TitleSat, Oct. 8 2011LocationsAvg.TotalWks.Dist.
1The Smurfs$223,36573%515104$434$139,221,86311Sony / Columbia
2Laugh at My Pain$213,24056%248-30$860$6,812,0105CodeBlack Entertainment
3Harry Potter and the Deathly Hallows: Part 2$169,47351%407155$416$379,626,52813Warner Bros.
4Rise of the Planet of the Apes$132,20862%382-209$346$174,855,79110Fox
5Captain America: The First Avenger$131,96044%303-47$436$175,717,85012Paramount
6The Debt$108,70166%358-245$304$30,490,0556Focus
7Colombiana$101,38459%245-167$414$36,143,7017Sony / TriStar
8Crazy, Stupid, Love$85,09930%222-183$383$83,069,17511Warner Bros.
9Spy Kids: All The Time in the World$71,941151%365-345$197$37,705,2328Weinstein Company
10Warrior (2011)$68,65632%319-388$215$13,377,8625Lionsgate
11Zookeeper$67,04779%198-55$339$80,069,66614Sony / Columbia
12Cowboys & Aliens$63,86048%206-35$310$99,728,50111Universal
13Horrible Bosses$41,35131%142-80$291$117,360,07114Warner Bros. / New Line
14I Don't Know How She Does It$39,16522%240-505$163$9,457,7024Weinstein Company
15Straw Dogs (2011)$36,72337%181-693$203$10,300,3854Sony / Screen Gems
16Transformers: Dark of the Moon$35,89461%143-65$251$352,334,01215Paramount / DreamWorks
17Don't Be Afraid of the Dark (2011)$31,47360%114-102$276$23,801,0137FilmDistrict
18Shark Night 3D$30,10083%145-147$208$18,576,2676Relativity Media
19Sarah's Key$22,86247%113-26$202$6,862,67512Weinstein Company

Platform (1 — 99)

#TitleSat, Oct. 8 2011LocationsAvg.TotalWks.Dist.
1Machine Gun Preacher$46,20845%9360$497$256,6633Relativity Media
2Born to Be Wild 3D$39,69444%490$810$13,299,43227Warner Bros. / IMAX
3Seven Days in Utopia$20,14428%77-58$262$4,272,0056Visio Entertainment
4Munger Road$19,29723%98$2,144$82,7362Freestyle Releasing
5Mr. Popper's Penguins$15,73374%68-35$231$68,169,94617Fox
6Thunder Soul$14,37236%3724$388$111,1293Roadside Attractions
7Detective Dee and the Mystery of the Phantom Flame$13,53152%27-7$501$399,3826Indomina Media
8Bad Teacher$13,49935%64-290$211$100,283,78716Sony / Columbia
9Final Destination 5$13,47468%61-83$221$42,566,6209Warner Bros. / New Line
10Our Idiot Brother$11,09315%67-69$166$24,650,2947Weinstein Company
11Apollo 18$7,25033%46-68$158$17,515,7346Weinstein Company
12Dirty Girl$6,5725%9--$730$12,8151Weinstein Company
13Circumstance$6,01834%18-5$334$366,3197Roadside Attractions
14Margaret$5,22153%1412$373$20,4562Fox Searchlight
15Muran$3,075123%7-3$439$24,2482UTV Communications
16The Future$1,63646%15-1$109$543,60811Roadside Attractions
17Sahib Biwi Aur Gangster$1,122173%90$125$12,8472UTV Communications
18Sarah Palin: You Betcha!$361-1%4-2$90$10,3042Freestyle Releasing
19Queen of the Sun: What are the Bees Telling Us?$21742%1--$217$244,59756Collective Eye
20Project Nim$150183%6-1$25$398,95414Roadside Attractions