Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Tue, Oct. 11 2011

Wide (1000+)

#TitleTue, Oct. 11 2011LocationsAvg.TotalWks.Dist.
1Real Steel$1,835,896-46%3,440--$534$32,564,0011Disney / DreamWorks
2The Ides of March$1,044,521-21%2,199--$475$12,842,2711Sony / Columbia
3Moneyball$706,807-31%3,01825$234$50,934,1683Sony / Columbia
450/50$636,379-19%2,47921$257$18,907,6202Summit
5Dolphin Tale$555,417-68%3,478-37$160$51,311,6383Warner Bros.
6Courageous$432,227-27%1,1610$372$17,180,5392Sony / TriStar
7What's Your Number?$373,204-11%3,0119$124$11,176,9412Fox
8Dream House$346,320-30%2,6643$130$15,306,6502Universal
9The Lion King 3D$325,265-59%2,267-73$143$87,134,7564Disney
10Killer Elite$275,520-18%2,411-575$114$22,258,6093Open Road
11Contagion$252,324-38%2,250-494$112$69,685,0695Warner Bros.
12The Help$238,588-27%2,064-441$116$163,217,0479Disney / DreamWorks
13Abduction$224,740-40%2,591-527$87$23,962,0723Lionsgate
14Drive (2011)$215,243-24%1,330-644$162$30,606,4134FilmDistrict

Limited (100 — 999)

#TitleTue, Oct. 11 2011LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 2$46,550-29%407155$114$379,862,86013Warner Bros.
2Laugh at My Pain$36,638-37%248-26$148$7,024,9975CodeBlack Entertainment
3The Debt$32,375-22%358-245$90$30,638,9106Focus
4Captain America: The First Avenger$31,233-27%303-47$103$175,880,10112Paramount
5Rise of the Planet of the Apes$29,153-30%382-209$76$175,008,66410Fox
6Crazy, Stupid, Love$21,705-21%222-183$98$83,170,09311Warner Bros.
7Warrior (2011)$16,570-32%319-388$52$13,468,6215Lionsgate
8Cowboys & Aliens$14,420-22%206-35$70$99,801,63111Universal
9I Don't Know How She Does It$12,125-20%240-505$51$9,513,7174Weinstein Company
10Sarah's Key$10,6113%113-26$94$6,903,84712Weinstein Company
11Horrible Bosses$9,865-24%142-80$69$117,410,91314Warner Bros. / New Line
12Spy Kids: All The Time in the World$9,653-78%365-345$26$37,817,1338Weinstein Company
13Transformers: Dark of the Moon$7,512-27%143-65$53$352,376,57315Paramount / DreamWorks
14Don't Be Afraid of the Dark (2011)$5,619-25%114-102$49$23,833,2197FilmDistrict
15Shark Night 3D$4,101-48%145-147$28$18,608,0276Relativity Media

Platform (1 — 99)

#TitleTue, Oct. 11 2011LocationsAvg.TotalWks.Dist.
1Machine Gun Preacher$15,343-18%9360$165$325,1653Relativity Media
2Seven Days in Utopia$4,861-39%77-58$63$4,302,3276Visio Entertainment
3Our Idiot Brother$3,570-29%67-69$53$24,666,3197Weinstein Company
4Dirty Girl$3,45023%9--$383$24,1071Weinstein Company
5Detective Dee and the Mystery of the Phantom Flame$3,318-40%27-7$123$418,0516Indomina Media
6Final Destination 5$3,101-10%61-83$51$42,582,2689Warner Bros. / New Line
7Mr. Popper's Penguins$2,751-62%68-35$40$68,191,87217Fox
8Munger Road$2,651-54%98$295$107,2932Freestyle Releasing
9Circumstance$2,538-32%18-5$141$378,2527Roadside Attractions
10Margaret$2,312-27%1412$165$30,4412Fox Searchlight
11Thunder Soul$2,263-53%3724$61$127,7353Roadside Attractions
12Apollo 18$1,586-23%46-68$34$17,523,8136Weinstein Company
13The Future$5574%15-1$37$545,88211Roadside Attractions
14Project Nim$200228%6-1$33$399,26214Roadside Attractions
15Sahib Biwi Aur Gangster$11217%90$12$13,8422UTV Communications
16Sarah Palin: You Betcha!$76-17%4-2$19$10,6922Freestyle Releasing