Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Please note that estimates from Sony and Open Road were unreported at the time of publishing.

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Wed, Oct. 12 2011

Wide (1000+)

#TitleWed, Oct. 12 2011LocationsAvg.TotalWks.Dist.
1Real Steel$1,405,914-23%3,440--$409$33,969,9151Disney / DreamWorks
2The Ides of March$901,942-14%2,199--$410$13,744,2131Sony / Columbia
3Moneyball$623,973-12%3,01825$207$51,558,1413Sony / Columbia
450/50$537,532-16%2,47921$217$19,445,1522Summit
5Dolphin Tale$467,259-16%3,478-37$134$51,778,8973Warner Bros.
6Courageous$351,118-19%1,1610$302$17,531,6572Sony / TriStar
7What's Your Number?$308,175-17%3,0119$102$11,485,1162Fox
8Dream House$293,040-15%2,6643$110$15,599,6902Universal
9The Lion King 3D$282,000-13%2,267-73$124$87,416,7564Disney
10Contagion$237,097-6%2,250-494$105$69,922,1665Warner Bros.
11Killer Elite$235,755-14%2,411-575$98$22,494,3643Open Road
12The Help$232,737-2%2,064-441$113$163,449,7849Disney / DreamWorks
13Drive (2011)$197,140-8%1,330-644$148$30,803,5534FilmDistrict
14Abduction$190,559-15%2,591-527$74$24,152,6313Lionsgate

Limited (100 — 999)

#TitleWed, Oct. 12 2011LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 2$40,499-13%407155$100$379,903,35913Warner Bros.
2Laugh at My Pain$31,698-13%248-26$128$7,056,6955CodeBlack Entertainment
3The Debt$30,980-4%358-245$87$30,669,8906Focus
4Captain America: The First Avenger$28,602-8%303-47$94$175,908,70312Paramount
5Rise of the Planet of the Apes$28,143-3%382-209$74$175,036,80710Fox
6Crazy, Stupid, Love$22,0372%222-183$99$83,192,13011Warner Bros.
7Warrior (2011)$16,7421%319-388$52$13,485,3635Lionsgate
8Cowboys & Aliens$13,390-7%206-35$65$99,815,02111Universal
9Sarah's Key$11,80711%113-26$104$6,915,65412Weinstein Company
10I Don't Know How She Does It$10,771-11%240-505$45$9,524,4884Weinstein Company
11Horrible Bosses$9,9811%142-80$70$117,420,89414Warner Bros. / New Line
12Spy Kids: All The Time in the World$8,368-13%365-345$23$37,825,5018Weinstein Company
13Transformers: Dark of the Moon$6,360-15%143-65$44$352,382,93315Paramount / DreamWorks
14Don't Be Afraid of the Dark (2011)$5,054-10%114-102$44$23,838,2737FilmDistrict
15Shark Night 3D$4,2764%145-147$29$18,612,3036Relativity Media

Platform (1 — 99)

#TitleWed, Oct. 12 2011LocationsAvg.TotalWks.Dist.
1Machine Gun Preacher$15,7553%9360$169$340,9203Relativity Media
2Seven Days in Utopia$5,54114%77-58$72$4,307,8686Visio Entertainment
3Our Idiot Brother$3,6603%67-69$55$24,669,9797Weinstein Company
4Detective Dee and the Mystery of the Phantom Flame$3,128-6%27-7$116$421,1796Indomina Media
5Mr. Popper's Penguins$2,7620%68-35$41$68,194,63417Fox
6Final Destination 5$2,512-19%61-83$41$42,584,7809Warner Bros. / New Line
7Circumstance$2,422-5%18-5$135$380,6747Roadside Attractions
8Margaret$2,3944%1412$171$32,8352Fox Searchlight
9Dirty Girl$2,388-31%9--$265$26,4951Weinstein Company
10Thunder Soul$2,056-9%3724$56$129,7913Roadside Attractions
11Munger Road$1,928-27%98$214$109,2212Freestyle Releasing
12Apollo 18$1,382-13%46-68$30$17,525,1956Weinstein Company
13The Future$549-1%15-1$37$546,43111Roadside Attractions
14Queen of the Sun: What are the Bees Telling Us?$326--1--$326$245,32256Collective Eye
15Sahib Biwi Aur Gangster$238113%90$26$14,0802UTV Communications
16Project Nim$144-28%6-1$24$399,40614Roadside Attractions
17Sarah Palin: You Betcha!$52-32%4-2$13$10,7442Freestyle Releasing