'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Fri, Oct. 14 2011

Wide (1000+)

#TitleFri, Oct. 14 2011LocationsAvg.TotalWks.Dist.
1Footloose (2011)$5,432,058--3,549--$1,531$5,432,0581Paramount
2Real Steel$4,518,633207%3,4400$1,314$39,958,4342Disney / DreamWorks
3The Thing (2011)$3,250,660--2,996--$1,085$3,250,6601Universal
4The Ides of March$2,267,461149%2,1990$1,031$16,921,8502Sony / Columbia
5Moneyball$1,718,563163%2,840-178$605$53,930,8214Sony / Columbia
6Dolphin Tale$1,683,409207%3,286-192$512$54,010,3904Warner Bros.
8The Big Year$1,151,215--2,150--$535$1,151,2151Fox
9Courageous$1,021,721129%1,21453$842$18,999,3113Sony / TriStar
10Dream House$749,340134%2,172-492$345$16,668,7103Universal
11The Lion King 3D$720,669120%1,970-297$366$88,464,5845Disney
12Contagion$556,571109%1,684-566$331$70,744,8846Warner Bros.
14What's Your Number?$374,45017%1,282-1729$292$12,180,2173Fox
15The Help$356,86233%1,267-797$282$164,075,15010Disney / DreamWorks
16Killer Elite$303,61327%1,431-980$212$23,036,1174Open Road

Limited (100 — 999)

#TitleFri, Oct. 14 2011LocationsAvg.TotalWks.Dist.
1Drive (2011)$338,64175%703-627$482$31,335,9475FilmDistrict
2The Smurfs$117,729--370-145$318$139,715,01012Sony / Columbia
3Harry Potter and the Deathly Hallows: Part 2$81,76172%330-77$248$380,032,61314Warner Bros.
4Laugh at My Pain$81,324145%188-60$433$7,171,2286CodeBlack Entertainment
5Captain America: The First Avenger$70,372121%246-57$286$176,010,90513Paramount
6Rise of the Planet of the Apes$70,021121%273-109$256$175,138,47211Fox
7Spy Kids: All The Time in the World$45,654383%311-54$147$37,880,6169Weinstein Company
8The Debt$45,06534%200-158$225$30,748,4707Focus
9Crazy, Stupid, Love$44,102109%162-60$272$83,257,31012Warner Bros.
10Cowboys & Aliens$42,640218%2082$205$99,871,08612Universal
11Zookeeper$31,385--155-43$202$80,203,24715Sony / Columbia
12Colombiana$28,124--132-113$213$36,317,9268Sony / TriStar
13Warrior (2011)$19,4524%135-184$144$13,523,5596Lionsgate
14I Don't Know How She Does It$10,709-10%107-133$100$9,547,0365Weinstein Company
15Shark Night 3D$10,139182%115-30$88$18,626,0437Relativity Media

Platform (1 — 99)

#TitleFri, Oct. 14 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$30,301--490$618$13,439,08128Warner Bros. / IMAX
2Munger Road$21,049652%3223$658$133,0703Freestyle Releasing
3Labios Rojos$20,952--67--$313$20,9521Lionsgate / Pantelion
4Horrible Bosses$18,90787%85-57$222$117,449,89415Warner Bros. / New Line
5Machine Gun Preacher$17,21413%43-50$400$373,3604Relativity Media
6Sarah's Key$13,1532%86-27$153$6,941,71813Weinstein Company
7Don't Be Afraid of the Dark (2011)$11,446125%80-34$143$23,854,8148FilmDistrict
8Seven Days in Utopia$6,51217%41-36$159$4,319,9667Visio Entertainment
9Detective Dee and the Mystery of the Phantom Flame$6,23358%22-5$283$431,3697Indomina Media
10Our Idiot Brother$6,007120%41-26$147$24,678,7198Weinstein Company
11Apollo 18$5,588203%18-28$310$17,532,6297Weinstein Company
12Circumstance$5,58788%191$294$389,2328Roadside Attractions
13Texas Killing Fields$2,999--3--$1,000$2,9991Anchor Bay Films
14Dirty Girl$2,5512%101$255$31,5582Weinstein Company
15Thunder Soul$2,011-29%12-25$168$134,6164Roadside Attractions
16The Future$1,859204%161$116$548,90112Roadside Attractions
17Margaret$1,018-70%6-8$170$37,1993Fox Searchlight
18Project Nim$28-88%3-3$9$399,67015Roadside Attractions