Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Fri, Oct. 28 2011

Wide (1000+)

#TitleFri, Oct. 28 2011LocationsAvg.TotalWks.Dist.
1Puss in Boots (2011)$9,569,130--3,952--$2,421$9,569,1301Paramount / DreamWorks
2Paranormal Activity 3$6,444,371178%3,3298$1,936$69,219,0252Paramount
3In Time$4,286,983--3,122--$1,373$4,286,9831Fox
4The Rum Diary$1,841,255--2,272--$810$1,841,2551FilmDistrict
5Footloose (2011)$1,800,572159%3,224-331$558$34,843,3713Paramount
6Real Steel$1,332,449124%2,914-498$457$70,490,7164Disney / DreamWorks
7The Three Musketeers (2011)$1,030,24478%3,0170$341$12,370,1222Summit
8The Ides of March$792,38192%1,572-470$504$31,588,5644Sony / Columbia
9Moneyball$629,52280%1,631-722$386$65,650,5726Sony / Columbia
10Courageous$539,873126%1,134-61$476$26,383,7525Sony / TriStar
11Johnny English Reborn$466,255107%1,5542$300$5,238,0252Universal
12Dolphin Tale$445,94950%1,838-990$243$65,847,8136Warner Bros.
1350/50$423,37958%1,194-738$355$30,355,0925Summit
14The Thing (2011)$271,830-5%1,394-1601$195$15,489,5803Universal

Limited (100 — 999)

#TitleFri, Oct. 28 2011LocationsAvg.TotalWks.Dist.
1Anonymous$315,095--265--$1,189$315,0951Sony / Columbia
2Margin Call$193,521313%14084$1,382$953,3302Roadside Attractions
3Dream House$125,77588%585-639$215$20,562,3555Universal
4The Help$116,13332%450-326$258$166,627,53412Disney / DreamWorks
5Contagion$100,44131%411-490$244$73,866,9078Warner Bros.
6Drive (2011)$74,54924%194-173$384$33,528,0237FilmDistrict
7The Mighty Macs$69,750-25%389-586$179$1,355,4442Quaker Media
8The Big Year$68,790-53%423-1727$163$6,661,8703Fox
9The Smurfs$64,546--303-24$213$140,714,03114Sony / Columbia
10Abduction$63,58055%351-402$181$27,021,6926Lionsgate
11The Lion King 3D$51,567-41%378-713$136$92,991,2737Disney
12Crazy, Stupid, Love$49,66285%250-58$199$83,800,58214Warner Bros.
13Rise of the Planet of the Apes$48,243113%231-18$209$175,762,01013Fox
14Killer Elite$31,919-27%257-494$124$24,833,0976Open Road
15Harry Potter and the Deathly Hallows: Part 2$30,34266%163-77$186$380,626,89616Warner Bros.
16Captain America: The First Avenger$22,69085%139-45$163$176,495,43715Paramount
17Colombiana$21,625--151-25$143$36,607,56210Sony / TriStar
18Spy Kids: All The Time in the World$14,032161%151-27$93$38,233,25211Weinstein Company
19Apollo 18$13,7182440%120107$114$17,568,0979Weinstein Company

Platform (1 — 99)

#TitleFri, Oct. 28 2011LocationsAvg.TotalWks.Dist.
1Martha Marcy May Marlene$67,136358%3228$2,098$266,1302Fox Searchlight
2Like Crazy$40,751--4--$10,188$40,7511Paramount Vantage
3Born to Be Wild 3D$27,11427%490$553$13,760,30930Warner Bros. / IMAX
4Cowboys & Aliens$16,83572%91-40$185$100,171,43614Universal
5What's Your Number?$15,227-43%62-281$246$13,844,5285Fox
6The Debt$13,34619%87-32$153$31,109,7299Focus
7Laugh at My Pain$13,34056%51-52$262$7,606,4518CodeBlack Entertainment
8Shark Night 3D$12,413189%90-12$138$18,763,6509Relativity Media
9Don't Be Afraid of the Dark (2011)$11,963484%7522$160$23,945,51010FilmDistrict
10The Double (2011)$10,690--11--$972$10,6901Image Entertainment
11Munger Road$6,017266%10-6$602$232,3435Freestyle Releasing
12Inni$4,598--2--$2,299$21,3671Cinema Purgatorio
13Machine Gun Preacher$3,940-10%13-12$303$496,6546Relativity Media
14Our Idiot Brother$3,881-10%51-28$76$24,754,95210Weinstein Company
15Sarah's Key$3,44551%29-19$119$7,046,72515Weinstein Company
16Warrior (2011)$2,516-20%31-34$81$13,646,4428Lionsgate
17Seven Days in Utopia$2,284--11-9$208$4,363,8059Visio Entertainment
18Circumstance$1,5256%7-3$218$425,27110Roadside Attractions
19Texas Killing Fields$1,45454%73$208$29,4673Anchor Bay Films
20I Don't Know How She Does It$1,116-20%14-15$80$9,600,0617Weinstein Company
21Detective Dee and the Mystery of the Phantom Flame$622-68%6-15$104$481,6869Indomina Media
22Labios Rojos$611-77%11-32$56$132,7983Lionsgate / Pantelion
23The Future$556-30%5-9$111$563,30814Roadside Attractions
24Dirty Girl$268-66%1-4$268$50,9564Weinstein Company
25Project Nim$23029%3-9$77$405,61017Roadside Attractions
26Thunder Soul$32-37%40$8$143,4356Roadside Attractions