'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Fri, Oct. 28 2011

Wide (1000+)

#TitleFri, Oct. 28 2011LocationsAvg.TotalWks.Dist.
1Puss in Boots (2011)$9,569,130--3,952--$2,421$9,569,1301Paramount / DreamWorks
2Paranormal Activity 3$6,444,371178%3,3298$1,936$69,219,0252Paramount
3In Time$4,286,983--3,122--$1,373$4,286,9831Fox
4The Rum Diary$1,841,255--2,272--$810$1,841,2551FilmDistrict
5Footloose (2011)$1,800,572159%3,224-331$558$34,843,3713Paramount
6Real Steel$1,332,449124%2,914-498$457$70,490,7164Disney / DreamWorks
7The Three Musketeers (2011)$1,030,24478%3,0170$341$12,370,1222Summit
8The Ides of March$792,38192%1,572-470$504$31,588,5644Sony / Columbia
9Moneyball$629,52280%1,631-722$386$65,650,5726Sony / Columbia
10Courageous$539,873126%1,134-61$476$26,383,7525Sony / TriStar
11Johnny English Reborn$466,255107%1,5542$300$5,238,0252Universal
12Dolphin Tale$445,94950%1,838-990$243$65,847,8136Warner Bros.
14The Thing (2011)$271,830-5%1,394-1601$195$15,489,5803Universal

Limited (100 — 999)

#TitleFri, Oct. 28 2011LocationsAvg.TotalWks.Dist.
1Anonymous$315,095--265--$1,189$315,0951Sony / Columbia
2Margin Call$193,521313%14084$1,382$953,3302Roadside Attractions
3Dream House$125,77588%585-639$215$20,562,3555Universal
4The Help$116,13332%450-326$258$166,627,53412Disney / DreamWorks
5Contagion$100,44131%411-490$244$73,866,9078Warner Bros.
6Drive (2011)$74,54924%194-173$384$33,528,0237FilmDistrict
7The Mighty Macs$69,750-25%389-586$179$1,355,4442Quaker Media
8The Big Year$68,790-53%423-1727$163$6,661,8703Fox
9The Smurfs$64,546--303-24$213$140,714,03114Sony / Columbia
11The Lion King 3D$51,567-41%378-713$136$92,991,2737Disney
12Crazy, Stupid, Love$49,66285%250-58$199$83,800,58214Warner Bros.
13Rise of the Planet of the Apes$48,243113%231-18$209$175,762,01013Fox
14Killer Elite$31,919-27%257-494$124$24,833,0976Open Road
15Harry Potter and the Deathly Hallows: Part 2$30,34266%163-77$186$380,626,89616Warner Bros.
16Captain America: The First Avenger$22,69085%139-45$163$176,495,43715Paramount
17Colombiana$21,625--151-25$143$36,607,56210Sony / TriStar
18Spy Kids: All The Time in the World$14,032161%151-27$93$38,233,25211Weinstein Company
19Apollo 18$13,7182440%120107$114$17,568,0979Weinstein Company

Platform (1 — 99)

#TitleFri, Oct. 28 2011LocationsAvg.TotalWks.Dist.
1Martha Marcy May Marlene$67,136358%3228$2,098$266,1302Fox Searchlight
2Like Crazy$40,751--4--$10,188$40,7511Paramount Vantage
3Born to Be Wild 3D$27,11427%490$553$13,760,30930Warner Bros. / IMAX
4Cowboys & Aliens$16,83572%91-40$185$100,171,43614Universal
5What's Your Number?$15,227-43%62-281$246$13,844,5285Fox
6The Debt$13,34619%87-32$153$31,109,7299Focus
7Laugh at My Pain$13,34056%51-52$262$7,606,4518CodeBlack Entertainment
8Shark Night 3D$12,413189%90-12$138$18,763,6509Relativity Media
9Don't Be Afraid of the Dark (2011)$11,963484%7522$160$23,945,51010FilmDistrict
10The Double (2011)$10,690--11--$972$10,6901Image Entertainment
11Munger Road$6,017266%10-6$602$232,3435Freestyle Releasing
12Inni$4,598--2--$2,299$21,3671Cinema Purgatorio
13Machine Gun Preacher$3,940-10%13-12$303$496,6546Relativity Media
14Our Idiot Brother$3,881-10%51-28$76$24,754,95210Weinstein Company
15Sarah's Key$3,44551%29-19$119$7,046,72515Weinstein Company
16Warrior (2011)$2,516-20%31-34$81$13,646,4428Lionsgate
17Seven Days in Utopia$2,284--11-9$208$4,363,8059Visio Entertainment
18Circumstance$1,5256%7-3$218$425,27110Roadside Attractions
19Texas Killing Fields$1,45454%73$208$29,4673Anchor Bay Films
20I Don't Know How She Does It$1,116-20%14-15$80$9,600,0617Weinstein Company
21Detective Dee and the Mystery of the Phantom Flame$622-68%6-15$104$481,6869Indomina Media
22Labios Rojos$611-77%11-32$56$132,7983Lionsgate / Pantelion
23The Future$556-30%5-9$111$563,30814Roadside Attractions
24Dirty Girl$268-66%1-4$268$50,9564Weinstein Company
25Project Nim$23029%3-9$77$405,61017Roadside Attractions
26Thunder Soul$32-37%40$8$143,4356Roadside Attractions