Grosses

'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Fri, Oct. 28 2011

Wide (1000+)

#TitleFri, Oct. 28 2011LocationsAvg.TotalWks.Dist.
1Puss in Boots (2011)$9,569,130--3,952--$2,421$9,569,1301Paramount / DreamWorks
2Paranormal Activity 3$6,444,371178%3,3298$1,936$69,219,0252Paramount
3In Time$4,286,983--3,122--$1,373$4,286,9831Fox
4The Rum Diary$1,841,255--2,272--$810$1,841,2551FilmDistrict
5Footloose (2011)$1,800,572159%3,224-331$558$34,843,3713Paramount
6Real Steel$1,332,449124%2,914-498$457$70,490,7164Disney / DreamWorks
7The Three Musketeers (2011)$1,030,24478%3,0170$341$12,370,1222Summit
8The Ides of March$792,38192%1,572-470$504$31,588,5644Sony / Columbia
9Moneyball$629,52280%1,631-722$386$65,650,5726Sony / Columbia
10Courageous$539,873126%1,134-61$476$26,383,7525Sony / TriStar
11Johnny English Reborn$466,255107%1,5542$300$5,238,0252Universal
12Dolphin Tale$445,94950%1,838-990$243$65,847,8136Warner Bros.
1350/50$423,37958%1,194-738$355$30,355,0925Summit
14The Thing (2011)$271,830-5%1,394-1601$195$15,489,5803Universal

Limited (100 — 999)

#TitleFri, Oct. 28 2011LocationsAvg.TotalWks.Dist.
1Anonymous$315,095--265--$1,189$315,0951Sony / Columbia
2Margin Call$193,521313%14084$1,382$953,3302Roadside Attractions
3Dream House$125,77588%585-639$215$20,562,3555Universal
4The Help$116,13332%450-326$258$166,627,53412Disney / DreamWorks
5Contagion$100,44131%411-490$244$73,866,9078Warner Bros.
6Drive (2011)$74,54924%194-173$384$33,528,0237FilmDistrict
7The Mighty Macs$69,750-25%389-586$179$1,355,4442Quaker Media
8The Big Year$68,790-53%423-1727$163$6,661,8703Fox
9The Smurfs$64,546--303-24$213$140,714,03114Sony / Columbia
10Abduction$63,58055%351-402$181$27,021,6926Lionsgate
11The Lion King 3D$51,567-41%378-713$136$92,991,2737Disney
12Crazy, Stupid, Love$49,66285%250-58$199$83,800,58214Warner Bros.
13Rise of the Planet of the Apes$48,243113%231-18$209$175,762,01013Fox
14Killer Elite$31,919-27%257-494$124$24,833,0976Open Road
15Harry Potter and the Deathly Hallows: Part 2$30,34266%163-77$186$380,626,89616Warner Bros.
16Captain America: The First Avenger$22,69085%139-45$163$176,495,43715Paramount
17Colombiana$21,625--151-25$143$36,607,56210Sony / TriStar
18Spy Kids: All The Time in the World$14,032161%151-27$93$38,233,25211Weinstein Company
19Apollo 18$13,7182440%120107$114$17,568,0979Weinstein Company

Platform (1 — 99)

#TitleFri, Oct. 28 2011LocationsAvg.TotalWks.Dist.
1Martha Marcy May Marlene$67,136358%3228$2,098$266,1302Fox Searchlight
2Like Crazy$40,751--4--$10,188$40,7511Paramount Vantage
3Born to Be Wild 3D$27,11427%490$553$13,760,30930Warner Bros. / IMAX
4Cowboys & Aliens$16,83572%91-40$185$100,171,43614Universal
5What's Your Number?$15,227-43%62-281$246$13,844,5285Fox
6The Debt$13,34619%87-32$153$31,109,7299Focus
7Laugh at My Pain$13,34056%51-52$262$7,606,4518CodeBlack Entertainment
8Shark Night 3D$12,413189%90-12$138$18,763,6509Relativity Media
9Don't Be Afraid of the Dark (2011)$11,963484%7522$160$23,945,51010FilmDistrict
10The Double (2011)$10,690--11--$972$10,6901Image Entertainment
11Munger Road$6,017266%10-6$602$232,3435Freestyle Releasing
12Inni$4,598--2--$2,299$21,3671Cinema Purgatorio
13Machine Gun Preacher$3,940-10%13-12$303$496,6546Relativity Media
14Our Idiot Brother$3,881-10%51-28$76$24,754,95210Weinstein Company
15Sarah's Key$3,44551%29-19$119$7,046,72515Weinstein Company
16Warrior (2011)$2,516-20%31-34$81$13,646,4428Lionsgate
17Seven Days in Utopia$2,284--11-9$208$4,363,8059Visio Entertainment
18Circumstance$1,5256%7-3$218$425,27110Roadside Attractions
19Texas Killing Fields$1,45454%73$208$29,4673Anchor Bay Films
20I Don't Know How She Does It$1,116-20%14-15$80$9,600,0617Weinstein Company
21Detective Dee and the Mystery of the Phantom Flame$622-68%6-15$104$481,6869Indomina Media
22Labios Rojos$611-77%11-32$56$132,7983Lionsgate / Pantelion
23The Future$556-30%5-9$111$563,30814Roadside Attractions
24Dirty Girl$268-66%1-4$268$50,9564Weinstein Company
25Project Nim$23029%3-9$77$405,61017Roadside Attractions
26Thunder Soul$32-37%40$8$143,4356Roadside Attractions