'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.


Daily Domestic Gross Tue, Nov. 1 2011

Wide (1000+)

#TitleTue, Nov. 1 2011LocationsAvg.TotalWks.Dist.
1Puss in Boots (2011)$2,434,29715%3,952--$616$38,623,9581Paramount / DreamWorks
2In Time$1,361,02127%3,122--$436$14,481,8491Fox
3Paranormal Activity 3$1,328,012-48%3,3298$399$84,778,7672Paramount
4The Rum Diary$680,35125%2,272--$299$6,359,9641FilmDistrict
5Footloose (2011)$480,36026%3,224-331$149$39,405,2343Paramount
6The Three Musketeers (2011)$428,10511%3,0170$142$15,661,2132Summit
7Real Steel$381,8660%2,914-498$131$74,704,4684Disney / DreamWorks
8The Ides of March$305,839-12%1,572-470$195$34,255,7774Sony / Columbia
9Moneyball$247,280-19%1,631-722$152$67,960,9636Sony / Columbia
11Johnny English Reborn$179,71010%1,5542$116$6,808,5652Universal
12Courageous$178,262-8%1,134-61$157$28,054,8255Sony / TriStar
13Dolphin Tale$140,417-21%1,838-990$76$67,352,8536Warner Bros.
14The Thing (2011)$97,580-26%1,394-1601$70$16,305,0853Universal

Limited (100 — 999)

#TitleTue, Nov. 1 2011LocationsAvg.TotalWks.Dist.
1Anonymous$117,2896%265--$443$1,249,5031Sony / Columbia
2Margin Call$81,0294%14084$579$1,649,0612Roadside Attractions
3The Way$43,739-4%258-25$170$1,699,1364Producers Distribution Agency
4The Help$43,301-8%450-326$96$166,994,37712Disney / DreamWorks
5The Mighty Macs$41,23329%389-586$106$1,586,4322Quaker Media
6Drive (2011)$39,56133%194-173$204$33,790,2377FilmDistrict
7Contagion$38,737-5%411-490$94$74,181,2938Warner Bros.
8Dream House$26,325-31%585-639$45$20,898,7455Universal
9The Big Year$23,284-14%423-1727$55$6,870,6073Fox
10The Lion King 3D$21,00412%378-713$56$93,183,3077Disney
12Crazy, Stupid, Love$19,18028%250-58$77$83,939,09914Warner Bros.
13Rise of the Planet of the Apes$18,7156%231-18$81$175,925,01213Fox
14Killer Elite$14,1604%257-494$55$24,937,4116Open Road
15Harry Potter and the Deathly Hallows: Part 2$10,8287%163-77$66$380,728,65016Warner Bros.
16Captain America: The First Avenger$7,830-2%139-45$56$176,566,97015Paramount
17Apollo 18$5,6662%120107$47$17,616,4099Weinstein Company
18Spy Kids: All The Time in the World$3,578-25%151-27$24$38,290,02111Weinstein Company

Platform (1 — 99)

#TitleTue, Nov. 1 2011LocationsAvg.TotalWks.Dist.
1Martha Marcy May Marlene$32,04019%3228$1,001$506,2482Fox Searchlight
2Born to Be Wild 3D$13,67410%490$279$13,839,62630Warner Bros. / IMAX
3Like Crazy$13,40226%4--$3,351$147,2051Paramount Vantage
4The Debt$8,5211%87-32$98$31,163,5509Focus
5What's Your Number?$8,23078%62-281$133$13,868,5335Fox
6Cowboys & Aliens$6,370-13%91-40$70$100,228,76614Universal
7Shark Night 3D$4,01127%90-12$45$18,804,4439Relativity Media
8Laugh at My Pain$3,5794%51-52$70$7,644,2508CodeBlack Entertainment
9Don't Be Afraid of the Dark (2011)$3,140-30%7522$42$23,982,35910FilmDistrict
10The Double (2011)$2,645-17%11--$240$32,4741Image Entertainment
11Our Idiot Brother$2,16344%51-28$42$24,767,61610Weinstein Company
12Machine Gun Preacher$2,05637%13-12$158$508,9216Relativity Media
13Sarah's Key$1,799-3%29-19$62$7,061,01015Weinstein Company
14Inni$1,607191%2--$804$33,8321Cinema Purgatorio
15Warrior (2011)$1,40544%31-34$45$13,654,0438Lionsgate
16Circumstance$1,13078%7-3$161$431,17010Roadside Attractions
17I Don't Know How She Does It$856128%14-15$61$9,604,4177Weinstein Company
18Texas Killing Fields$816-39%73$117$35,8843Anchor Bay Films
19Munger Road$584-64%10-6$58$245,8885Freestyle Releasing
20The Future$557-5%5-9$111$565,80614Roadside Attractions
21Labios Rojos$37786%11-32$34$135,4863Lionsgate / Pantelion
22Detective Dee and the Mystery of the Phantom Flame$2314%6-15$39$483,7399Indomina Media
23Project Nim$5557%3-9$18$405,98017Roadside Attractions
24Thunder Soul$25-55%40$6$143,6496Roadside Attractions
25Dirty Girl$14-76%1-4$14$51,5034Weinstein Company