Grosses

'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Wed, Nov. 2 2011

Wide (1000+)

#TitleWed, Nov. 2 2011LocationsAvg.TotalWks.Dist.
1Puss in Boots (2011)$1,881,337-23%3,952--$476$40,505,2951Paramount / DreamWorks
2In Time$1,012,036-26%3,122--$324$15,493,8851Fox
3Paranormal Activity 3$988,773-26%3,3298$297$85,767,5402Paramount
4The Rum Diary$542,146-20%2,272--$239$6,902,1101FilmDistrict
5Footloose (2011)$396,644-17%3,224-331$123$39,801,8783Paramount
6The Three Musketeers (2011)$342,652-20%3,0170$114$16,003,8652Summit
7Real Steel$312,215-18%2,914-498$107$75,016,6834Disney / DreamWorks
8The Ides of March$263,755-14%1,572-470$168$34,519,5324Sony / Columbia
9Moneyball$223,121-10%1,631-722$137$68,184,0846Sony / Columbia
1050/50$167,742-9%1,194-738$140$31,837,5655Summit
11Courageous$159,053-11%1,134-61$140$28,213,8785Sony / TriStar
12Johnny English Reborn$117,025-35%1,5542$75$6,924,5902Universal
13Dolphin Tale$116,229-17%1,838-990$63$67,469,0826Warner Bros.
14The Thing (2011)$83,985-14%1,394-1601$60$16,389,0703Universal

Limited (100 — 999)

#TitleWed, Nov. 2 2011LocationsAvg.TotalWks.Dist.
1Anonymous$98,469-16%265--$372$1,347,9721Sony / Columbia
2Margin Call$73,217-10%14084$523$1,722,2782Roadside Attractions
3The Help$47,83510%450-326$106$167,042,21212Disney / DreamWorks
4The Way$42,709-2%258-25$166$1,741,8454Producers Distribution Agency
5Drive (2011)$35,143-11%194-173$181$33,825,3807FilmDistrict
6Contagion$34,001-12%411-490$83$74,215,2948Warner Bros.
7The Mighty Macs$32,814-20%389-586$84$1,619,2462Quaker Media
8Dream House$23,400-11%585-639$40$20,922,1455Universal
9The Big Year$19,600-16%423-1727$46$6,890,2073Fox
10The Lion King 3D$19,314-8%378-713$51$93,202,6217Disney
11Crazy, Stupid, Love$18,538-3%250-58$74$83,957,63714Warner Bros.
12Rise of the Planet of the Apes$17,905-4%231-18$78$175,942,91713Fox
13Abduction$16,016-19%351-402$46$27,216,0176Lionsgate
14Killer Elite$13,001-8%257-494$51$24,950,4126Open Road
15Harry Potter and the Deathly Hallows: Part 2$11,0202%163-77$68$380,739,67016Warner Bros.
16Captain America: The First Avenger$6,087-22%139-45$44$176,573,05715Paramount
17Apollo 18$5,508-3%120107$46$17,621,9179Weinstein Company
18Spy Kids: All The Time in the World$3,379-6%151-27$22$38,293,40011Weinstein Company

Platform (1 — 99)

#TitleWed, Nov. 2 2011LocationsAvg.TotalWks.Dist.
1Martha Marcy May Marlene$29,722-7%3228$929$535,9702Fox Searchlight
2Born to Be Wild 3D$15,80316%490$323$13,855,42930Warner Bros. / IMAX
3Like Crazy$14,2827%4--$3,571$161,4871Paramount Vantage
4The Debt$6,826-20%87-32$78$31,170,3769Focus
5What's Your Number?$6,695-19%62-281$108$13,875,2285Fox
6Cowboys & Aliens$5,460-14%91-40$60$100,234,22614Universal
7Sarah's Key$3,901117%29-19$135$7,064,91115Weinstein Company
8Laugh at My Pain$3,6642%51-52$72$7,647,9148CodeBlack Entertainment
9Shark Night 3D$3,268-19%90-12$36$18,807,7119Relativity Media
10The Double (2011)$2,8909%11--$263$35,3641Image Entertainment
11Don't Be Afraid of the Dark (2011)$2,863-9%7522$38$23,985,22210FilmDistrict
12Our Idiot Brother$2,027-6%51-28$40$24,769,64310Weinstein Company
13Machine Gun Preacher$1,553-24%13-12$119$510,4746Relativity Media
14Warrior (2011)$1,5228%31-34$49$13,655,5658Lionsgate
15Munger Road$1,13995%10-6$114$247,0275Freestyle Releasing
16Circumstance$977-14%7-3$140$432,14710Roadside Attractions
17Texas Killing Fields$797-2%73$114$36,6813Anchor Bay Films
18I Don't Know How She Does It$666-22%14-15$48$9,605,0837Weinstein Company
19Inni$611-62%1--$611$34,4431Cinema Purgatorio
20The Future$373-33%5-9$75$566,17914Roadside Attractions
21Labios Rojos$312-17%11-32$28$135,7983Lionsgate / Pantelion
22Detective Dee and the Mystery of the Phantom Flame$201-13%6-15$34$483,9409Indomina Media
23Project Nim$8656%3-9$29$406,06617Roadside Attractions
24Dirty Girl$54286%1-4$54$51,5574Weinstein Company
25Thunder Soul$6-76%40$2$143,6556Roadside Attractions