Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Sun, Nov. 6 2011

Wide (1000+)

#TitleSun, Nov. 6 2011LocationsAvg.TotalWks.Dist.
1Puss in Boots (2011)$10,155,869-33%3,96311$2,563$75,527,6822Paramount / DreamWorks
2Tower Heist$5,472,995-48%3,367--$1,625$24,025,1901Universal
3A Very Harold & Kumar Christmas$2,866,142-39%2,875--$997$12,954,1421Warner Bros. / New Line
4In Time$1,755,909-46%3,1275$562$23,990,2372Fox
5Paranormal Activity 3$1,670,195-55%3,286-43$508$95,116,7453Paramount
6Footloose (2011)$944,241-54%2,811-413$336$44,719,7554Paramount
7Real Steel$916,170-42%2,438-476$376$78,779,3285Disney / DreamWorks
8The Rum Diary$732,418-39%2,29220$320$10,356,2152FilmDistrict
9The Three Musketeers (2011)$466,236-37%1,863-1154$250$18,047,6303Summit
10The Ides of March$429,981-53%1,391-181$309$36,738,4825Sony / Columbia
11Courageous$422,401-33%1,1384$371$29,951,2966Sony / TriStar
12Moneyball$363,362-57%1,278-353$284$70,213,8317Sony / Columbia
13Dolphin Tale$305,203-36%1,105-733$276$68,617,3837Warner Bros.

Limited (100 — 999)

#TitleSun, Nov. 6 2011LocationsAvg.TotalWks.Dist.
1Anonymous$325,832-39%514249$634$2,683,3322Sony / Columbia
250/50$218,775-48%747-447$293$32,974,8776Summit
3Johnny English Reborn$202,860-33%644-910$315$7,725,1553Universal
4Margin Call$185,406-44%17838$1,042$2,516,3493Roadside Attractions
5The Smurfs$90,891-37%278-25$327$141,271,53515Sony / Columbia
6Sarah's Key$75,530-36%318289$238$7,338,46016Weinstein Company
7The Thing (2011)$61,440-51%384-1010$160$16,744,6354Universal
8Contagion$53,036-44%260-151$204$74,467,6409Warner Bros.
9Drive (2011)$52,279-37%136-58$384$34,064,6428FilmDistrict
10Rise of the Planet of the Apes$48,253-40%199-32$242$176,140,80614Fox
11Dream House$41,250-58%330-255$125$21,146,8556Universal
12Harry Potter and the Deathly Hallows: Part 2$33,817-47%22562$150$380,873,02017Warner Bros.
13Abduction$28,628-53%207-144$138$27,366,4757Lionsgate
14Crazy, Stupid, Love$28,090-51%172-78$163$84,109,60015Warner Bros.
15The Mighty Macs$26,150-40%101-288$259$1,737,2733Quaker Media
16The Big Year$22,606-51%213-210$106$7,013,8874Fox
17What's Your Number?$15,377-33%10240$151$13,937,2906Fox
18Captain America: The First Avenger$13,842-45%102-37$136$176,636,81616Paramount
19Killer Elite$11,360-37%119-138$95$25,006,5687Open Road

Platform (1 — 99)

#TitleSun, Nov. 6 2011LocationsAvg.TotalWks.Dist.
1Martha Marcy May Marlene$124,941-38%9866$1,275$1,021,0243Fox Searchlight
2Like Crazy$76,820-30%1612$4,801$444,5102Paramount Vantage
3Born to Be Wild 3D$31,153-23%490$636$13,964,04931Warner Bros. / IMAX
4Spy Kids: All The Time in the World$20,071-25%98-53$205$38,355,21012Weinstein Company
5The Double (2011)$16,766-30%4534$373$98,5612Image Entertainment
6Apollo 18$10,353-35%93-27$111$17,663,68810Weinstein Company
7Don't Be Afraid of the Dark (2011)$9,292-32%52-23$179$24,020,09911FilmDistrict
8Shark Night 3D$7,511-39%44-46$171$18,837,42410Relativity Media
9Our Idiot Brother$5,387-34%35-16$154$24,791,76011Weinstein Company
10Laugh at My Pain$4,962-51%39-12$127$7,673,9229CodeBlack Entertainment
11The Son of No One$4,510-35%10--$451$18,0151Anchor Bay Films
12Machine Gun Preacher$2,248-26%12-1$187$520,5047Relativity Media
13Munger Road$2,121-47%9-1$236$258,9876Freestyle Releasing
14Texas Killing Fields$1,401-24%103$140$42,2384Anchor Bay Films
15I Don't Know How She Does It$1,07124%8-6$134$9,608,7948Weinstein Company
16Circumstance$898-20%5-2$180$436,34511Roadside Attractions
17Dirty Girl$546-22%65$91$53,6305Weinstein Company
18Detective Dee and the Mystery of the Phantom Flame$273-69%5-1$55$485,96110Indomina Media
19The Future$153-39%50$31$567,04315Roadside Attractions
20Project Nim$34-84%30$11$406,44218Roadside Attractions