Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Mon, Nov. 7 2011

Wide (1000+)

#TitleMon, Nov. 7 2011LocationsAvg.TotalWks.Dist.
1Puss in Boots (2011)$1,636,620-84%3,96311$413$77,164,3022Paramount / DreamWorks
2Tower Heist$1,515,150-72%3,367--$450$25,540,3401Universal
3A Very Harold & Kumar Christmas$1,031,316-64%2,875--$359$13,985,4581Warner Bros. / New Line
4In Time$563,031-68%3,1275$180$24,553,2682Fox
5Paranormal Activity 3$505,874-70%3,286-43$154$95,622,6193Paramount
6The Rum Diary$272,941-63%2,29220$119$10,629,1562FilmDistrict
7Footloose (2011)$267,151-72%2,811-413$95$44,986,9064Paramount
8Real Steel$207,062-77%2,438-476$85$78,986,3905Disney / DreamWorks
9The Ides of March$139,581-68%1,391-181$100$36,878,0635Sony / Columbia
10Courageous$134,178-68%1,1384$118$30,085,4746Sony / TriStar
11The Three Musketeers (2011)$133,503-71%1,863-1154$72$18,181,1333Summit
12Moneyball$124,885-66%1,278-353$98$70,338,7167Sony / Columbia
13Dolphin Tale$63,060-79%1,105-733$57$68,680,4437Warner Bros.

Limited (100 — 999)

#TitleMon, Nov. 7 2011LocationsAvg.TotalWks.Dist.
1Anonymous$107,380-67%514249$209$2,790,7122Sony / Columbia
250/50$76,302-65%747-447$102$33,051,1796Summit
3Margin Call$52,728-72%17838$296$2,569,0773Roadside Attractions
4Johnny English Reborn$38,640-81%644-910$60$7,763,7953Universal
5The Way$30,586--224-34$137$2,180,2595Producers Distribution Agency
6Sarah's Key$29,938-60%318289$94$7,368,39816Weinstein Company
7The Thing (2011)$23,040-63%384-1010$60$16,767,6754Universal
8Drive (2011)$20,290-61%136-58$149$34,084,9328FilmDistrict
9Contagion$18,033-66%260-151$69$74,485,6739Warner Bros.
10Dream House$14,850-64%330-255$45$21,161,7056Universal
11Rise of the Planet of the Apes$13,058-73%199-32$66$176,153,86414Fox
12Crazy, Stupid, Love$11,117-60%172-78$65$84,120,71715Warner Bros.
13Abduction$10,282-64%207-144$50$27,376,7577Lionsgate
14The Big Year$7,339-68%213-210$34$7,021,2264Fox
15Harry Potter and the Deathly Hallows: Part 2$6,022-82%22562$27$380,879,04217Warner Bros.
16What's Your Number?$5,867-62%10240$58$13,943,1576Fox
17Killer Elite$4,967-56%119-138$42$25,011,5357Open Road
18Captain America: The First Avenger$3,531-74%102-37$35$176,640,34716Paramount
19The Mighty Macs$2,720-90%101-288$27$1,739,9933Quaker Media

Platform (1 — 99)

#TitleMon, Nov. 7 2011LocationsAvg.TotalWks.Dist.
1Martha Marcy May Marlene$39,938-68%9866$408$1,060,9623Fox Searchlight
2Like Crazy$23,286-70%1612$1,455$467,7962Paramount Vantage
3Born to Be Wild 3D$9,963-68%490$203$13,974,01231Warner Bros. / IMAX
4The Double (2011)$6,541-61%4534$145$105,1022Image Entertainment
5Apollo 18$2,949-72%93-27$32$17,666,63710Weinstein Company
6Inni$2,809--53$562$47,5382Cinema Purgatorio
7Spy Kids: All The Time in the World$2,731-86%98-53$28$38,357,94112Weinstein Company
8Our Idiot Brother$2,294-57%35-16$66$24,794,05411Weinstein Company
9Don't Be Afraid of the Dark (2011)$2,125-77%52-23$41$24,022,22411FilmDistrict
10Shark Night 3D$2,085-72%44-46$47$18,839,50910Relativity Media
11Laugh at My Pain$1,984-60%38-13$52$7,675,9069CodeBlack Entertainment
12The Son of No One$1,887-58%10--$189$19,9021Anchor Bay Films
13Machine Gun Preacher$825-63%12-1$69$521,3297Relativity Media
14Texas Killing Fields$592-58%103$59$42,8304Anchor Bay Films
15Circumstance$450-50%5-2$90$436,79511Roadside Attractions
16Munger Road$328-85%9-1$36$259,3156Freestyle Releasing
17Dirty Girl$310-43%65$52$53,9405Weinstein Company
18I Don't Know How She Does It$253-76%8-6$32$9,609,0478Weinstein Company
19Detective Dee and the Mystery of the Phantom Flame$135-51%5-1$27$486,09610Indomina Media
20The Future$116-24%50$23$567,15915Roadside Attractions
21Project Nim$6282%30$21$406,50418Roadside Attractions