Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Sun, Nov. 13 2011

Wide (1000+)

#TitleSun, Nov. 13 2011LocationsAvg.TotalWks.Dist.
1Immortals$7,236,897-29%3,112--$2,325$32,206,4251Relativity Media
2Puss in Boots (2011)$6,100,338-37%3,903-60$1,563$108,035,3593Paramount / DreamWorks
3Jack and Jill$5,538,214-42%3,438--$1,611$25,003,5751Sony / Columbia
4Tower Heist$2,545,815-53%3,3703$755$43,465,6152Universal
5J. Edgar$2,496,018-44%1,910--$1,307$11,315,8581Warner Bros.
6A Very Harold & Kumar Christmas$1,351,865-41%2,8750$470$23,237,5252Warner Bros. / New Line
7In Time$839,537-51%2,591-536$324$30,598,6183Fox
8Paranormal Activity 3$693,563-55%2,776-510$250$100,808,8354Paramount
9Footloose (2011)$515,741-56%2,215-596$233$48,767,5145Paramount
10Real Steel$422,498-45%1,758-680$240$81,612,8046Disney / DreamWorks

Limited (100 — 999)

#TitleSun, Nov. 13 2011LocationsAvg.TotalWks.Dist.
1Courageous$264,987-34%905-233$293$31,565,8087Sony / TriStar
2Moneyball$205,294-58%813-465$253$71,857,8368Sony / Columbia
3The Ides of March$196,711-56%696-695$283$38,358,3186Sony / Columbia
4The Rum Diary$195,631-39%947-1345$207$12,371,4403FilmDistrict
5Dolphin Tale$168,354-37%705-400$239$69,634,0728Warner Bros.
6Anonymous$146,483-39%482-32$304$3,753,9183Sony / Columbia
7Margin Call$128,818-49%19921$647$3,310,9654Roadside Attractions
8Martha Marcy May Marlene$122,429-40%18385$669$1,681,5204Fox Searchlight
9The Three Musketeers (2011)$118,183-41%669-1194$177$19,167,1754Summit
1050/50$110,527-50%424-323$261$33,841,6447Summit
11The Smurfs$79,611-39%269-9$296$141,671,84216Sony / Columbia
12Contagion$74,832-43%35595$211$74,865,77710Warner Bros.
13Johnny English Reborn$55,580-34%210-434$265$8,129,4554Universal
14Rise of the Planet of the Apes$33,921-35%164-35$207$176,332,80915Fox
15Sarah's Key$30,302-23%162-156$187$7,576,48017Weinstein Company
16Killer Elite$18,383-28%16041$115$25,093,6078Open Road
17Dream House$17,165-51%172-158$100$21,283,4407Universal
18Crazy, Stupid, Love$17,023-53%130-42$131$84,244,87716Warner Bros.
19The Thing (2011)$16,145-40%141-243$115$16,907,4505Universal
20Abduction$14,270-55%127-80$112$27,483,0338Lionsgate

Platform (1 — 99)

#TitleSun, Nov. 13 2011LocationsAvg.TotalWks.Dist.
1Like Crazy$133,374-36%7054$1,905$1,055,7783Paramount Vantage
2Born to Be Wild 3D$30,780-29%490$628$14,144,83332Warner Bros. / IMAX
3Drive (2011)$25,617-44%75-61$342$34,259,3119FilmDistrict
4Harry Potter and the Deathly Hallows: Part 2$15,878-22%85-140$187$380,955,61918Warner Bros.
5The Mighty Macs$14,067-35%61-40$231$1,825,7364Quaker Media
6Spy Kids: All The Time in the World$13,753-31%72-26$191$38,421,12413Weinstein Company
7I Don't Know How She Does It$6,716-46%8375$81$9,639,2429Weinstein Company
8The Big Year$6,021-60%83-130$73$7,082,0635Fox
9What's Your Number?$4,934-46%63-39$78$13,987,4827Fox
10Shark Night 3D$4,460-33%29-15$154$18,860,40311Relativity Media
11Don't Be Afraid of the Dark (2011)$3,890-28%32-20$122$24,042,49012FilmDistrict
12Apollo 18$2,664-2%18-75$148$17,683,67011Weinstein Company
13Our Idiot Brother$1,815-33%12-23$151$24,809,54712Weinstein Company
14The Double (2011)$1,746-21%12-33$146$134,2863Image Entertainment
15Laugh at My Pain$1,206-59%13-26$93$7,688,75610CodeBlack Entertainment
16Munger Road$895-59%7-2$128$266,1907Freestyle Releasing
17The Son of No One$736-37%4-6$184$28,8702Anchor Bay Films
18Circumstance$5367%50$107$439,95812Roadside Attractions
19Machine Gun Preacher$482-41%120$40$526,8488Relativity Media
20The Future$296700%3-2$99$568,08016Roadside Attractions
21Texas Killing Fields$189-52%3-7$63$45,2825Anchor Bay Films
22Detective Dee and the Mystery of the Phantom Flame$156-55%1-4$156$487,50611Indomina Media