Grosses

'The Battle of the Five Armies' Marches to $89.1M in Five Days; 'Night at the Museum: Secret of the Tomb' ($17.1M) Outpaces 'Annie' ($15.9M) for SecondDecember 22, 2014 12:50 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies easily led this weekend's box office with $54.72 million. The third and final chapter of Peter Jackson's The Hobbit trilogy has grossed $89.13 million through its first five days of release. On the heels of a sharper than expected percentage decline on Thursday, the film rebounded nicely over the weekend and registered a five-day to three day ratio of 1.63 to 1. The five-day debut of The Battle of the Five Armies was 13 percent below the $102.05 million five-day start of 2002's The Lord of the Rings: The Two Towers (which also opened on a Wednesday) and 3.5 percent ahead of the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

The Battle of the Five Armies grossed $16.56 million on Friday, increased 29 percent on Saturday to take in $21.39 million and declined 22 percent on Sunday to gross $16.76 million. That placed the film's opening weekend to Friday ratio at 3.30 to 1, which is obviously inflated by the film opening on a Wednesday. The Hobbit: The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

IMAX grosses were responsible for $7.45 million of the film's overall gross this weekend. Thus far The Battle of the Five Armies has grossed $13.37 million from 360 IMAX locations. That represents 15 percent of the film's overall domestic gross. The audience breakdown for the film skewed towards male moviegoers (60 percent) and moviegoers over the age of 25 (60 percent).

It what turned out to be a closer than expected race for second, Fox's Night at the Museum: Secret of the Tomb was able to outpace Sony's Annie with an opening weekend take of $17.10 million. The two films clearly split up the family audience this weekend and may remain close to one another throughout the rest of the holiday season. While it was able to claim second, Night at the Museum: Secret of the Tomb opened significantly below expectations. The third installment of the Ben Stiller led franchise had already been expected to see a significant drop-off from the performance of its predecessor, 2009's Night at the Museum: Battle of the Smithsonian (which debuted with $54.17 million in its first three days). Secret of the Tomb debuted 26 percent below the $23.24 million start of 2011's Alvin and the Chipmunks: Chipwrecked.

Night at the Museum: Secret of the Tomb opened with $5.66 million on Friday, increased 16 percent on Saturday to gross $6.55 million and decreased 25 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.02 to 1. Family films tend to hold up very well throughout the holiday season and that will likely be the case for Secret of the Tomb. The film received a B+ rating on CinemaScore.

Annie debuted in third with $15.86 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the lower end of pre-release expectations. That is positive news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie trailed Night at the Museum: Secret of the Tomb by just $1.24 million this weekend. Annie opened 32 percent below the $23.24 million debut of the previously mentioned Alvin and the Chipmunks: Chipwrecked.

Annie started out with $5.29 million on Friday, increased 15 percent on Saturday to gross $6.08 million and fell 26 percent on Sunday to gross $4.49 million. That gives the film an opening weekend to Friday ratio of 3.00 to 1. Like Secret of the Tomb, Annie is likely to hold up nicely throughout the holiday season, though between the two films, it will face more direct competition from Disney's Into the Woods beginning on Christmas Day. Annie received a promising A- rating on CinemaScore, which strongly suggests that the film is going over much better with audiences than it has with critics.

Fox's Exodus: Gods and Kings landed in fourth with $8.11 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down a very sharp 66 percent from last weekend's debut. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus: Gods and Kings has grossed a lackluster $38.94 million in ten days. That places the film 7 percent behind the $41.87 million ten-day take of Son of God earlier this year.

The Hunger Games: Mockingjay - Part 1 followed closely behind in fifth with $7.88 million. The third installment of Lionsgate's blockbuster franchise was down a solid 38 percent from last weekend. Mockingjay - Part 1 has grossed $289.36 million in 31 days, which leaves it just $10.64 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

In its first weekend of wide release Fox Searchlight's Wild took in $4.11 million to place in sixth. The critically acclaimed drama starring Reese Witherspoon claimed a per-location average of $3,877 from 1,061 locations. Wild has grossed $7.17 million in 19 days of release.

On the limited front, UTV's PK was off to a very strong start with $3.57 million from 272 locations. That gave the Hindi language comedy starring Aamir Khan a per-location average of $13,108 for the frame. PK finished in ninth place among all films this weekend.

Daily Domestic Gross Tue, Nov. 15 2011

Wide (1000+)

#TitleTue, Nov. 15 2011LocationsAvg.TotalWks.Dist.
1Immortals$2,630,1318%3,112--$845$37,276,2491Relativity Media
2Jack and Jill$1,295,54828%3,438--$377$27,309,4321Sony / Columbia
3J. Edgar$1,038,27424%1,910--$544$13,192,2201Warner Bros.
4Puss in Boots (2011)$1,019,53011%3,903-60$261$109,975,3453Paramount / DreamWorks
5Tower Heist$894,64529%3,3703$265$45,052,7102Universal
6A Very Harold & Kumar Christmas$712,07940%2,8750$248$24,458,7082Warner Bros. / New Line
7In Time$353,71633%2,591-536$137$31,218,7753Fox
8Paranormal Activity 3$231,86911%2,776-510$84$101,250,1074Paramount
9Footloose (2011)$154,63126%2,215-596$70$49,045,2665Paramount
10Real Steel$107,63413%1,758-680$61$81,815,8526Disney / DreamWorks

Limited (100 — 999)

#TitleTue, Nov. 15 2011LocationsAvg.TotalWks.Dist.
1The Rum Diary$95,73022%947-1345$101$12,545,4093FilmDistrict
2Courageous$85,4896%905-233$94$31,731,8597Sony / TriStar
3The Ides of March$81,29037%696-695$117$38,498,8896Sony / Columbia
4Moneyball$70,68015%813-465$87$71,989,8958Sony / Columbia
5Anonymous$62,98630%482-32$131$3,865,3743Sony / Columbia
6Martha Marcy May Marlene$52,43818%18385$287$1,778,2924Fox Searchlight
7The Three Musketeers (2011)$51,75944%669-1194$77$19,254,9244Summit
850/50$48,25432%424-323$114$33,926,4387Summit
9The Way$34,49315%171-53$202$2,695,2056Producers Distribution Agency
10Contagion$32,74025%35595$92$74,924,70910Warner Bros.
11Dolphin Tale$31,1125%705-400$44$69,694,8158Warner Bros.
12Johnny English Reborn$18,99550%210-434$90$8,161,0854Universal
13Sarah's Key$14,97728%162-156$92$7,603,14417Weinstein Company
14Rise of the Planet of the Apes$9,72711%164-35$59$176,351,32615Fox
15Killer Elite$8,97422%16041$56$25,109,9668Open Road
16Crazy, Stupid, Love$8,49424%130-42$65$84,260,20016Warner Bros.
17Abduction$5,80924%127-80$46$27,493,5248Lionsgate
18The Thing (2011)$5,64013%141-243$40$16,918,0955Universal
19Dream House$5,2002%172-158$30$21,293,7157Universal

Platform (1 — 99)

#TitleTue, Nov. 15 2011LocationsAvg.TotalWks.Dist.
1Margin Call$52,83437%0-178--$3,402,2944Roadside Attractions
2Like Crazy$49,21310%7054$703$1,149,5933Paramount Vantage
3Drive (2011)$13,28237%75-61$177$34,282,2939FilmDistrict
4Born to Be Wild 3D$12,84424%490$262$14,168,04532Warner Bros. / IMAX
5Inni$5,894858%84$737$79,3023Cinema Purgatorio
6Harry Potter and the Deathly Hallows: Part 2$5,3932%85-140$63$380,966,30018Warner Bros.
7The Mighty Macs$3,90023%61-40$64$1,832,8054Quaker Media
8I Don't Know How She Does It$3,69143%8375$44$9,645,5209Weinstein Company
9What's Your Number?$3,01248%63-39$48$13,992,5317Fox
10The Big Year$2,98014%83-130$36$7,087,6605Fox
11Spy Kids: All The Time in the World$1,776-32%72-26$25$38,425,51813Weinstein Company
12Shark Night 3D$1,0296%29-15$35$18,862,40511Relativity Media
13Our Idiot Brother$97931%12-23$82$24,811,27112Weinstein Company
14The Double (2011)$91019%12-33$76$135,9583Image Entertainment
15The Son of No One$83477%4-6$209$30,1762Anchor Bay Films
16Apollo 18$523-19%18-75$29$17,684,84111Weinstein Company
17Laugh at My Pain$309-31%13-25$24$7,689,51010CodeBlack Entertainment
18Machine Gun Preacher$29629%120$25$527,3748Relativity Media
19Circumstance$26041%50$52$440,54012Roadside Attractions
20Munger Road$120-31%7-2$17$266,4857Freestyle Releasing
21Detective Dee and the Mystery of the Phantom Flame$68127%1-4$68$487,60411Indomina Media
22The Future$48140%3-2$16$568,14816Roadside Attractions
23Project Nim$48-61%30$16$406,98019Roadside Attractions
24Texas Killing Fields$37-56%3-7$12$45,4035Anchor Bay Films