Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Tue, Nov. 29 2011

Wide (1000+)

#TitleTue, Nov. 29 2011LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 1$2,642,9245%4,0665$650$226,000,7022Lionsgate / Summit
2The Muppets$1,042,471-3%3,440--$303$43,631,4441Disney
3Immortals$712,80514%2,677-443$266$70,043,2473Relativity Media
4Hugo$617,13412%1,277--$483$16,569,2081Paramount
5Happy Feet Two$588,19312%3,6115$163$44,868,6902Warner Bros.
6Jack and Jill$497,09915%3,029-409$164$58,047,7283Sony / Columbia
7Arthur Christmas$438,8750%3,376--$130$17,180,0421Sony / Columbia
8J. Edgar$416,48125%1,910-37$218$29,587,3813Warner Bros.
9Tower Heist$408,21018%2,474-468$165$65,953,3504Universal
10Puss in Boots (2011)$288,0501%3,005-410$96$136,004,5225Paramount / DreamWorks

Limited (100 — 999)

#TitleTue, Nov. 29 2011LocationsAvg.TotalWks.Dist.
1The Descendants$584,37820%433404$1,350$11,957,2102Fox Searchlight
2My Week with Marilyn$171,95214%244--$705$2,385,2431Weinstein Company
3A Very Harold & Kumar Christmas$153,50823%875-933$175$31,837,2744Warner Bros. / New Line
4In Time$69,43917%457-910$152$35,179,8265Fox
5Like Crazy$36,44316%15041$243$2,546,2955Paramount Vantage
6Margin Call$34,59569%140-30$247$4,422,7676Roadside Attractions
750/50$20,29522%21025$97$34,591,6599Summit
8The Three Musketeers (2011)$19,99421%22454$89$19,945,3856Summit
9The Way$18,69010%101-36$185$3,410,1378Producers Distribution Agency
10The Ides of March$18,68226%159-139$117$39,576,7528Sony / Columbia
11Paranormal Activity 3$17,5005%355-1047$49$103,279,8856Paramount
12Moneyball$16,96619%187-222$91$73,186,42510Sony / Columbia
13Martha Marcy May Marlene$15,60810%113-67$138$2,605,5126Fox Searchlight
14Courageous$14,34525%211-306$68$32,785,5769Sony / TriStar
15Footloose (2011)$13,8823%384-834$36$50,861,2517Paramount
16Contagion$11,6157%218-83$53$75,473,00412Warner Bros.
17Dolphin Tale$8,813-5%216-172$41$70,381,38810Warner Bros.
18Abduction$8,69712%163-18$53$27,857,36310Lionsgate
19Rise of the Planet of the Apes$4,65710%103-28$45$176,594,19117Fox

Platform (1 — 99)

#TitleTue, Nov. 29 2011LocationsAvg.TotalWks.Dist.
1The Artist$19,375-1%4--$4,844$243,7411Weinstein Company
2Drive (2011)$10,15120%9347$109$34,518,89211FilmDistrict
3Born to Be Wild 3D$7,76539%490$158$14,465,02034Warner Bros. / IMAX
4The Rum Diary$6,7397%54-98$125$12,970,0505FilmDistrict
5Anonymous$5,93928%72-107$82$4,311,6075Sony / Columbia
6The Polar Express (2011 re-issue)$2,21880%19--$117$77,9191Warner Bros.
7The Big Year$1,802-14%53-6$34$7,164,5577Fox
8Sarah's Key$93318%27-25$35$7,687,09719Weinstein Company
9Spy Kids: All The Time in the World$692-21%48-22$14$38,518,40015Weinstein Company
10Inni$428-61%52$86$100,9535Cinema Purgatorio
11Machine Gun Preacher$33687%9-10$37$538,09610Relativity Media
12Laugh at My Pain$110-22%4-7$28$7,702,22512CodeBlack Entertainment
13Project Nim$721340%1--$72$407,28821Roadside Attractions