Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Please note that estimates from Sony and Open Road were unreported at the time of publishing.

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Thu, Dec. 1 2011

Wide (1000+)

#TitleThu, Dec. 1 2011LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 1$2,239,1184%4,0660$551$230,390,9442Lionsgate / Summit
2The Muppets$833,6993%3,4400$242$45,274,4151Disney
3Immortals$587,7794%2,6770$220$71,194,2853Relativity Media
4Hugo$520,45710%1,2770$408$17,563,4761Paramount
5Happy Feet Two$469,3695%3,6115$130$45,785,1762Warner Bros.
6Jack and Jill$391,4756%3,0290$129$58,808,4813Sony / Columbia
7Arthur Christmas$390,6665%3,3760$116$17,941,7511Sony / Columbia
8Tower Heist$357,4957%2,474-15$145$66,644,8304Universal
9J. Edgar$328,482-5%1,910-37$172$30,261,0813Warner Bros.
10Puss in Boots (2011)$238,4024%3,0050$79$136,472,2015Paramount / DreamWorks

Limited (100 — 999)

#TitleThu, Dec. 1 2011LocationsAvg.TotalWks.Dist.
1The Descendants$453,312-5%43343$1,047$12,887,3302Fox Searchlight
2My Week with Marilyn$145,700-3%244121$597$2,681,2061Weinstein Company
3A Very Harold & Kumar Christmas$135,4967%875-85$155$32,099,9674Warner Bros. / New Line
4In Time$59,2175%457-13$130$35,295,3935Fox
5Like Crazy$36,96711%1500$246$2,616,6065Paramount Vantage
6Courageous$25,331106%2110$120$32,823,2269Sony / TriStar
7Margin Call$22,114-10%140-30$158$4,469,3176Roadside Attractions
850/50$18,5264%2100$88$34,627,9919Summit
9Martha Marcy May Marlene$18,0686%113-14$160$2,640,6686Fox Searchlight
10The Way$17,261-5%101-36$171$3,445,6488Producers Distribution Agency
11Moneyball$16,57216%1870$89$73,217,33810Sony / Columbia
12Paranormal Activity 3$16,4218%3550$46$103,311,5616Paramount
13The Ides of March$15,9747%1590$100$39,607,6938Sony / Columbia
14The Three Musketeers (2011)$15,7639%2240$70$19,975,5766Summit
15Footloose (2011)$14,59115%3840$38$50,888,5677Paramount
16Contagion$11,5156%218-83$53$75,495,37212Warner Bros.
17Dolphin Tale$10,07124%216-172$47$70,399,59810Warner Bros.
18Abduction$8,2068%1630$50$27,873,16310Lionsgate
19Rise of the Planet of the Apes$4,79020%103-17$47$176,602,96117Fox

Platform (1 — 99)

#TitleThu, Dec. 1 2011LocationsAvg.TotalWks.Dist.
1The Artist$24,73413%4--$6,184$290,3591Weinstein Company
2Born to Be Wild 3D$19,76029%490$403$14,500,08834Warner Bros. / IMAX
3Drive (2011)$9,5051%930$102$34,537,80711FilmDistrict
4Anonymous$7,10746%720$99$4,323,5735Sony / Columbia
5The Rum Diary$5,291-3%540$98$12,980,7895FilmDistrict
6The Polar Express (2011 re-issue)$5,26521%19--$277$87,5181Warner Bros.
7The Big Year$1,639-11%531$31$7,168,0387Fox
8Inni$1,016-41%54$203$103,6955Cinema Purgatorio
9Sarah's Key$93531%270$35$7,688,74419Weinstein Company
10Spy Kids: All The Time in the World$76028%480$16$38,519,75615Weinstein Company
11Machine Gun Preacher$214-44%90$24$538,69010Relativity Media
12Laugh at My Pain$13253%4-7$33$7,702,44312CodeBlack Entertainment
13Project Nim$36-63%1--$36$407,42021Roadside Attractions