'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Wed, Dec. 7 2011

Wide (1000+)

#TitleWed, Dec. 7 2011LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 1$1,069,091-19%4,046-20$264$250,457,9003Lionsgate / Summit
2The Muppets$567,704-17%3,4400$165$58,178,8852Disney
4Immortals$412,170-17%2,627-50$157$76,991,5884Relativity Media
5Arthur Christmas$380,698-11%3,3760$113$26,480,6502Sony / Columbia
6Happy Feet Two$332,087-17%3,536-75$94$52,751,0773Warner Bros.
7Jack and Jill$303,939-19%3,04920$100$65,127,3974Sony / Columbia
8Tower Heist$276,460-15%2,404-70$115$71,463,0055Universal
9J. Edgar$249,493-13%1,98575$126$33,328,1824Warner Bros.
10Puss in Boots (2011)$171,054-17%2,750-255$62$140,062,8186Paramount / DreamWorks
11Moneyball$59,071-9%1,004817$59$73,963,81011Sony / Columbia
12The Ides of March$55,090-12%1,016857$54$40,291,7819Sony / Columbia

Limited (100 — 999)

#TitleWed, Dec. 7 2011LocationsAvg.TotalWks.Dist.
1The Descendants$378,813-19%574141$660$18,874,3213Fox Searchlight
2My Week with Marilyn$116,294-16%2440$477$4,225,7772Weinstein Company
3A Very Harold & Kumar Christmas$100,692-18%710-165$142$33,405,3265Warner Bros. / New Line
4In Time$49,775-18%421-36$118$36,008,5266Fox
5Courageous$27,395-2%26554$103$33,114,55110Sony / TriStar
6Like Crazy$26,384-4%1522$174$2,950,5756Paramount Vantage
7The Way$22,408-9%16059$140$3,689,2929Producers Distribution Agency
8Margin Call$19,664-27%15111$130$4,748,0007Roadside Attractions
9Dolphin Tale$19,586-20%410194$48$70,778,54611Warner Bros.
11Footloose (2011)$10,701-3%309-75$35$51,062,0068Paramount
12Paranormal Activity 3$10,540-3%255-100$41$103,475,0517Paramount
13The Three Musketeers (2011)$10,043-31%208-16$48$20,129,6697Summit
14Anonymous$9,075-4%10533$86$4,421,3156Sony / Columbia
16Contagion$6,175-9%155-63$40$75,584,91913Warner Bros.

Platform (1 — 99)

#TitleWed, Dec. 7 2011LocationsAvg.TotalWks.Dist.
1Shame$32,888-25%10--$3,289$465,5551Fox Searchlight
2The Artist$23,1224%62$3,854$567,7802Weinstein Company
3Martha Marcy May Marlene$9,95811%84-29$119$2,759,6457Fox Searchlight
4Born to Be Wild 3D$9,753-45%490$199$14,598,36835Warner Bros. / IMAX
5Drive (2011)$7,292-12%86-7$85$34,621,10112FilmDistrict
6The Polar Express (2011 re-issue)$6,3979%245$267$173,2762Warner Bros.
7Pastorela$6,0448%55--$110$100,8101Lionsgate / Pantelion
8The Rum Diary$5,558-10%639$88$13,035,4746FilmDistrict
9Rise of the Planet of the Apes$4,2599%84-19$51$176,658,00318Fox
10Answers to Nothing$1,062-53%21--$51$19,2501Roadside Attractions
11Spy Kids: All The Time in the World$55017%31-17$18$38,530,03716Weinstein Company
12Inni$403-38%3-2$134$111,4026Cinema Purgatorio
13Sarah's Key$36612%7-20$52$7,692,70520Weinstein Company
14Laugh at My Pain$98-35%51$20$7,704,85413CodeBlack Entertainment