Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Thu, Dec. 8 2011

Wide (1000+)

#TitleThu, Dec. 8 2011LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 1$1,125,3675%4,046-20$278$251,583,2673Lionsgate / Summit
2The Muppets$584,3733%3,4400$170$58,763,2582Disney
3Hugo$540,6405%1,840563$294$27,364,4102Paramount
4Immortals$415,9171%2,627-50$158$77,407,5054Relativity Media
5Arthur Christmas$409,4628%3,3760$121$26,890,1122Sony / Columbia
6Happy Feet Two$349,0245%3,536-75$99$53,100,1013Warner Bros.
7Jack and Jill$314,8904%3,04920$103$65,442,2874Sony / Columbia
8Tower Heist$300,5259%2,404-70$125$71,763,5305Universal
9J. Edgar$244,516-2%1,98575$123$33,572,6984Warner Bros.
10Puss in Boots (2011)$182,4577%2,750-255$66$140,245,2756Paramount / DreamWorks
11Moneyball$62,7936%1,004817$63$74,026,60311Sony / Columbia
12The Ides of March$57,4274%1,016857$57$40,349,2089Sony / Columbia

Limited (100 — 999)

#TitleThu, Dec. 8 2011LocationsAvg.TotalWks.Dist.
1The Descendants$376,102-1%574141$655$19,250,4233Fox Searchlight
2My Week with Marilyn$112,062-4%2440$459$4,337,8392Weinstein Company
3A Very Harold & Kumar Christmas$106,1335%710-165$149$33,511,4595Warner Bros. / New Line
4In Time$50,3461%421-36$120$36,058,8726Fox
5Like Crazy$30,73817%1522$202$2,981,3136Paramount Vantage
6Courageous$25,328-8%26554$96$33,139,87910Sony / TriStar
7The Way$21,894-2%16059$137$3,713,5719Producers Distribution Agency
8Margin Call$20,9507%15111$139$4,768,9507Roadside Attractions
9Dolphin Tale$20,3694%410194$50$70,798,91511Warner Bros.
1050/50$16,0363%196-14$82$34,822,94010Summit
11The Three Musketeers (2011)$11,61416%208-16$56$20,141,2837Summit
12Paranormal Activity 3$11,3017%255-100$44$103,486,3527Paramount
13Footloose (2011)$10,422-3%309-75$34$51,072,4288Paramount
14Anonymous$10,12512%10533$96$4,431,4406Sony / Columbia
15Contagion$9,06547%155-63$58$75,593,98413Warner Bros.
16Abduction$7,71715%151-12$51$27,996,01311Lionsgate

Platform (1 — 99)

#TitleThu, Dec. 8 2011LocationsAvg.TotalWks.Dist.
1Shame$32,531-1%10--$3,253$498,0861Fox Searchlight
2The Artist$25,60011%62$4,267$593,3802Weinstein Company
3Born to Be Wild 3D$15,37758%490$314$14,613,74535Warner Bros. / IMAX
4Martha Marcy May Marlene$10,3824%84-29$124$2,770,0277Fox Searchlight
5The Polar Express (2011 re-issue)$8,58434%245$358$181,8602Warner Bros.
6Drive (2011)$7,9449%86-7$92$34,629,04512FilmDistrict
7The Rum Diary$5,517-1%639$88$13,040,9916FilmDistrict
8Pastorela$4,890-19%55--$89$105,7001Lionsgate / Pantelion
9Rise of the Planet of the Apes$4,4134%84-19$53$176,662,41618Fox
10Answers to Nothing$1,18812%21--$57$20,4381Roadside Attractions
11Inni$865115%2-3$433$112,2676Cinema Purgatorio
12Circumstance$593--1--$593$449,75915Roadside Attractions
13Sarah's Key$48232%7-20$69$7,693,18720Weinstein Company
14Spy Kids: All The Time in the World$451-18%31-17$15$38,530,48816Weinstein Company
15Laugh at My Pain$18589%51$37$7,705,03913CodeBlack Entertainment