Grosses

'Mission: Impossible – Rogue Nation' Takes off with $56.0M Debut; 'Vacation' Arrives with Soft $21.2M in Five Days After $14.85M Weekend TakeAugust 02, 2015 09:00 AM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with an estimated first place debut of $56.0 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 17 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.32 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.71 million and is estimated to decline 19 percent on Sunday to gross $15.98 million. That places the film's estimated opening weekend to Friday ratio at a solid 2.76 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.85 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.17 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 44 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers this weekend as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On the positive side of things, Vacation was quite back-loaded towards the weekend as it registered an estimated five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an estimated opening weekend to Friday ratio of 3.30 to 1 (the film took in $4.50 million on Friday, increased 28 percent on Saturday to gross $5.77 million and is estimated to decrease 21 percent on Sunday to gross $4.58 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man currently has the edge for third with an estimated weekend take of $12.62 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.15 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with an estimated $12.16 million. The 3D computer animated prequel from Illumination Entertainment currently trails Ant-Man by only an estimated $464,000 for the frame. Minions was down a significant 47 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.35 million in 24 days. That places the 3D computer animated prequel from Illumination Entertainment 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with an estimated $10.4 million. The Adam Sandler led 3D action comedy fell a sharp 57 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.61 million, Pixels is running a disappointing 42.5 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with an estimated $9.69 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.70 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with an estimated $7.52 million. The Jake Gyllenhaal led sports drama was down a sharp 55 percent from last weekend, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.58 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Daily Domestic Gross Sat, Dec. 10 2011

Wide (1000+)

#TitleSat, Dec. 10 2011LocationsAvg.TotalWks.Dist.
1New Year's Eve$5,274,0095%3,505--$1,505$10,301,4571Warner Bros. / New Line
2The Sitter$3,825,5523%2,750--$1,391$7,532,2211Fox
3The Twilight Saga: Breaking Dawn - Part 1$3,398,19338%3,604-442$943$257,437,6554Lionsgate / Summit
4The Muppets$3,268,93196%3,328-112$982$63,704,2353Disney
5Arthur Christmas$3,108,857118%3,272-104$950$31,425,7233Sony / Columbia
6Hugo$2,750,17075%2,608768$1,055$31,689,2263Paramount
7Happy Feet Two$1,746,057106%2,840-696$615$55,691,9754Warner Bros.
8Jack and Jill$1,473,07469%2,787-262$529$67,786,7185Sony / Columbia
9Tower Heist$1,117,25552%2,069-335$540$73,615,2806Universal
10Immortals$1,056,62045%2,299-328$460$79,193,8355Relativity Media
11Puss in Boots (2011)$771,065117%1,843-907$418$141,371,1947Paramount / DreamWorks
12J. Edgar$545,04153%1,555-430$351$34,473,4355Warner Bros.

Limited (100 — 999)

#TitleSat, Dec. 10 2011LocationsAvg.TotalWks.Dist.
1The Descendants$2,008,13252%876302$2,292$22,576,5724Fox Searchlight
2My Week with Marilyn$344,97560%2440$1,414$4,898,2193Weinstein Company
3A Very Harold & Kumar Christmas$199,21329%470-240$424$33,865,1786Warner Bros. / New Line
4In Time$147,63434%354-67$417$36,316,9597Fox
5Dolphin Tale$126,07081%342-68$369$70,994,50212Warner Bros.
6Margin Call$88,03092%148-2$595$4,902,7728Roadside Attractions
7Moneyball$74,34071%208-796$357$74,144,35512Sony / Columbia
8Courageous$71,25245%191-74$373$33,260,31811Sony / TriStar
9Like Crazy$70,70637%16210$436$3,103,5947Paramount Vantage
10Paranormal Activity 3$64,26557%30247$213$103,591,6178Paramount
11The Ides of March$56,04259%187-829$300$40,440,46110Sony / Columbia
12The Smurfs$40,827143%181-146$226$142,590,25520Sony / Columbia
13The Three Musketeers (2011)$37,98542%168-40$226$20,205,9478Summit
14Footloose (2011)$32,85645%201-108$163$51,127,9069Paramount
15Abduction$32,06974%131-20$245$28,046,52412Lionsgate
1650/50$26,51426%146-50$182$34,870,48011Summit
17Contagion$20,09545%111-44$181$75,627,96314Warner Bros.

Platform (1 — 99)

#TitleSat, Dec. 10 2011LocationsAvg.TotalWks.Dist.
1The Artist$126,50364%1610$7,906$796,9563Weinstein Company
2Young Adult$125,03639%8--$15,630$214,6961Paramount
3Tinker, Tailor, Soldier, Spy$119,31732%4--$29,829$210,0011Focus
4Shame$112,72134%2111$5,368$694,6462Fox Searchlight
5The Polar Express (2011 re-issue)$55,816120%251$2,233$263,0773Warner Bros.
6Born to Be Wild 3D$23,91125%490$488$14,656,79536Warner Bros. / IMAX
7Martha Marcy May Marlene$23,03662%72-12$320$2,807,3258Fox Searchlight
8Drive (2011)$20,09634%70-16$287$34,664,17113FilmDistrict
9Rise of the Planet of the Apes$16,66188%61-23$273$176,687,96119Fox
10Anonymous$12,68426%82-23$155$4,454,1797Sony / Columbia
11Pastorela$11,53824%44-11$262$126,5212Lionsgate / Pantelion
12The Rum Diary$10,97618%630$174$13,061,3087FilmDistrict
13Spy Kids: All The Time in the World$2,870166%23-8$125$38,534,43517Weinstein Company
14Circumstance$1,03154%1-1$1,031$451,46116Roadside Attractions
15Project Nim$9780%2--$489$409,37923Roadside Attractions
16Inni$87275%4-3$218$113,6367Cinema Purgatorio
17Answers to Nothing$542352%7-14$77$21,1002Roadside Attractions
18Laugh at My Pain$46651%3-2$155$7,705,81314CodeBlack Entertainment
19The Future$51-33%1--$51$568,41720Roadside Attractions