Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Sat, Dec. 10 2011

Wide (1000+)

#TitleSat, Dec. 10 2011LocationsAvg.TotalWks.Dist.
1New Year's Eve$5,274,0095%3,505--$1,505$10,301,4571Warner Bros. / New Line
2The Sitter$3,825,5523%2,750--$1,391$7,532,2211Fox
3The Twilight Saga: Breaking Dawn - Part 1$3,398,19338%3,604-442$943$257,437,6554Lionsgate / Summit
4The Muppets$3,268,93196%3,328-112$982$63,704,2353Disney
5Arthur Christmas$3,108,857118%3,272-104$950$31,425,7233Sony / Columbia
6Hugo$2,750,17075%2,608768$1,055$31,689,2263Paramount
7Happy Feet Two$1,746,057106%2,840-696$615$55,691,9754Warner Bros.
8Jack and Jill$1,473,07469%2,787-262$529$67,786,7185Sony / Columbia
9Tower Heist$1,117,25552%2,069-335$540$73,615,2806Universal
10Immortals$1,056,62045%2,299-328$460$79,193,8355Relativity Media
11Puss in Boots (2011)$771,065117%1,843-907$418$141,371,1947Paramount / DreamWorks
12J. Edgar$545,04153%1,555-430$351$34,473,4355Warner Bros.

Limited (100 — 999)

#TitleSat, Dec. 10 2011LocationsAvg.TotalWks.Dist.
1The Descendants$2,008,13252%876302$2,292$22,576,5724Fox Searchlight
2My Week with Marilyn$344,97560%2440$1,414$4,898,2193Weinstein Company
3A Very Harold & Kumar Christmas$199,21329%470-240$424$33,865,1786Warner Bros. / New Line
4In Time$147,63434%354-67$417$36,316,9597Fox
5Dolphin Tale$126,07081%342-68$369$70,994,50212Warner Bros.
6Margin Call$88,03092%148-2$595$4,902,7728Roadside Attractions
7Moneyball$74,34071%208-796$357$74,144,35512Sony / Columbia
8Courageous$71,25245%191-74$373$33,260,31811Sony / TriStar
9Like Crazy$70,70637%16210$436$3,103,5947Paramount Vantage
10Paranormal Activity 3$64,26557%30247$213$103,591,6178Paramount
11The Ides of March$56,04259%187-829$300$40,440,46110Sony / Columbia
12The Smurfs$40,827143%181-146$226$142,590,25520Sony / Columbia
13The Three Musketeers (2011)$37,98542%168-40$226$20,205,9478Summit
14Footloose (2011)$32,85645%201-108$163$51,127,9069Paramount
15Abduction$32,06974%131-20$245$28,046,52412Lionsgate
1650/50$26,51426%146-50$182$34,870,48011Summit
17Contagion$20,09545%111-44$181$75,627,96314Warner Bros.

Platform (1 — 99)

#TitleSat, Dec. 10 2011LocationsAvg.TotalWks.Dist.
1The Artist$126,50364%1610$7,906$796,9563Weinstein Company
2Young Adult$125,03639%8--$15,630$214,6961Paramount
3Tinker, Tailor, Soldier, Spy$119,31732%4--$29,829$210,0011Focus
4Shame$112,72134%2111$5,368$694,6462Fox Searchlight
5The Polar Express (2011 re-issue)$55,816120%251$2,233$263,0773Warner Bros.
6Born to Be Wild 3D$23,91125%490$488$14,656,79536Warner Bros. / IMAX
7Martha Marcy May Marlene$23,03662%72-12$320$2,807,3258Fox Searchlight
8Drive (2011)$20,09634%70-16$287$34,664,17113FilmDistrict
9Rise of the Planet of the Apes$16,66188%61-23$273$176,687,96119Fox
10Anonymous$12,68426%82-23$155$4,454,1797Sony / Columbia
11Pastorela$11,53824%44-11$262$126,5212Lionsgate / Pantelion
12The Rum Diary$10,97618%630$174$13,061,3087FilmDistrict
13Spy Kids: All The Time in the World$2,870166%23-8$125$38,534,43517Weinstein Company
14Circumstance$1,03154%1-1$1,031$451,46116Roadside Attractions
15Project Nim$9780%2--$489$409,37923Roadside Attractions
16Inni$87275%4-3$218$113,6367Cinema Purgatorio
17Answers to Nothing$542352%7-14$77$21,1002Roadside Attractions
18Laugh at My Pain$46651%3-2$155$7,705,81314CodeBlack Entertainment
19The Future$51-33%1--$51$568,41720Roadside Attractions