'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Tue, Dec. 27 2011

Wide (1000+)

#TitleTue, Dec. 27 2011LocationsAvg.TotalWks.Dist.
1Mission: Impossible - Ghost Protocol$9,664,177-34%3,4483023$2,803$86,219,4212Paramount
2Sherlock Holmes: A Game of Shadows$7,321,067-32%3,7030$1,977$97,175,2022Warner Bros.
3Alvin and the Chipmunks: Chipwrecked$6,811,411-2%3,683-40$1,849$63,279,8922Fox
4The Adventures of Tintin$4,632,059-14%3,087--$1,501$27,776,2111Paramount
5The Girl with the Dragon Tattoo (2011)$4,580,128-32%2,914--$1,572$32,449,4131Sony / Columbia
6We Bought a Zoo$4,287,178-18%3,117--$1,375$19,350,3091Fox
7War Horse$4,172,543-40%2,376--$1,756$18,700,5151Disney / DreamWorks
8New Year's Eve$1,666,586-11%2,225-1280$749$36,195,3133Warner Bros. / New Line
9The Darkest Hour$1,461,990-29%2,324--$629$6,524,4691Summit
10The Muppets$1,014,029-10%1,536-1272$660$77,839,8915Disney
11The Twilight Saga: Breaking Dawn - Part 1$771,203-16%1,411-1547$547$271,954,0456Lionsgate / Summit
12The Sitter$584,836-23%1,486-1266$394$23,570,3803Fox
13Arthur Christmas$419,644-4%1,524-1405$275$44,396,7935Sony / Columbia

Limited (100 — 999)

#TitleTue, Dec. 27 2011LocationsAvg.TotalWks.Dist.
1The Descendants$829,963-31%753-125$1,102$34,393,4956Fox Searchlight
3Young Adult$657,210-29%9871$666$8,733,3983Paramount
4The Artist$298,269-31%167150$1,786$3,111,9605Weinstein Company
5Puss in Boots (2011)$265,0303%389-368$681$144,184,1949Paramount / DreamWorks
6My Week with Marilyn$232,815-26%602358$387$7,527,5715Weinstein Company
7Happy Feet Two$137,94413%525-1255$263$60,111,7856Warner Bros.
8Jack and Jill$62,783-14%242-1668$259$71,392,3277Sony / Columbia
9J. Edgar$61,444-25%455-248$135$36,197,5227Warner Bros.
10Moneyball$58,788-20%242144$243$74,638,53214Sony / Columbia
11Dolphin Tale$56,44813%188-93$300$71,693,65114Warner Bros.
12Tower Heist$53,770-21%283-1032$190$76,371,8608Universal
13Courageous$43,677-31%19291$227$33,791,02613Sony / TriStar
14Immortals$39,778-22%228-988$174$82,455,1257Relativity Media
15A Very Harold & Kumar Christmas$36,738-19%24543$150$34,728,2748Warner Bros. / New Line
16Footloose (2011)$26,773-9%182-71$147$51,493,72511Paramount
17The Ides of March$22,602-20%14573$156$40,697,96912Sony / Columbia
18In Time$20,062-16%112-161$179$36,911,7699Fox
19Paranormal Activity 3$13,896-13%124-82$112$103,908,01210Paramount

Platform (1 — 99)

#TitleTue, Dec. 27 2011LocationsAvg.TotalWks.Dist.
1Tinker, Tailor, Soldier, Spy$236,938-30%5539$4,308$2,394,5923Focus
2Shame$54,491-17%50-1$1,090$1,651,2484Fox Searchlight
3Born to Be Wild 3D$46,99141%490$959$14,956,63238Warner Bros. / IMAX
4Extremely Loud and Incredibly Close$28,213-33%6--$4,702$142,9311Warner Bros.
5The Way$14,400-24%27-66$533$4,086,34712Producers Distribution Agency
6The Polar Express (2011 re-issue)$13,165-18%20-5$658$653,5845Warner Bros.
7Margin Call$9,904-16%30-91$330$5,208,09510Roadside Attractions
8Drive (2011)$4,489-27%26-30$173$34,797,83715FilmDistrict
9In the Land of Blood and Honey$4,397-33%3--$1,466$29,8561FilmDistrict
10The Three Musketeers (2011)$3,740-11%37-86$101$20,366,06810Summit
11Like Crazy$3,368-14%30-70$112$3,349,1599Paramount Vantage
12Martha Marcy May Marlene$2,549-12%15-24$170$2,894,83010Fox Searchlight
14Inni$46-40%1--$46$116,6849Cinema Purgatorio