Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Wed, Dec. 28 2011

Wide (1000+)

#TitleWed, Dec. 28 2011LocationsAvg.TotalWks.Dist.
1Mission: Impossible - Ghost Protocol$8,518,218-12%3,4480$2,470$94,737,6392Paramount
2Alvin and the Chipmunks: Chipwrecked$6,557,259-4%3,683-43$1,780$69,837,1512Fox
3Sherlock Holmes: A Game of Shadows$6,515,996-11%3,7030$1,760$103,691,1982Warner Bros.
4The Girl with the Dragon Tattoo (2011)$4,166,138-9%2,9140$1,430$36,615,5511Sony / Columbia
5The Adventures of Tintin$4,147,004-10%3,0870$1,343$31,923,2151Paramount
6We Bought a Zoo$4,049,507-6%3,117--$1,299$23,399,8161Fox
7War Horse$3,714,009-11%2,376--$1,563$22,414,5241Disney / DreamWorks
8New Year's Eve$1,701,2722%2,225-826$765$37,896,5853Warner Bros. / New Line
9The Darkest Hour$1,242,087-15%2,324--$534$7,766,5561Summit
10The Muppets$1,012,4270%1,536-323$659$78,852,3185Disney
11The Twilight Saga: Breaking Dawn - Part 1$753,282-2%1,411-411$534$272,707,3276Lionsgate / Summit
12The Sitter$542,568-7%1,486-987$365$24,112,9483Fox
13Arthur Christmas$378,704-10%1,524-581$248$44,775,4975Sony / Columbia

Limited (100 — 999)

#TitleWed, Dec. 28 2011LocationsAvg.TotalWks.Dist.
1The Descendants$805,549-3%753-82$1,070$35,199,0446Fox Searchlight
2Hugo$726,017-6%951-536$763$46,247,2605Paramount
3Young Adult$622,428-5%9871$631$9,355,8263Paramount
4The Artist$303,3032%167150$1,816$3,415,2635Weinstein Company
5Puss in Boots (2011)$268,6981%389-368$691$144,452,8929Paramount / DreamWorks
6My Week with Marilyn$241,6714%602358$401$7,769,2425Weinstein Company
7Happy Feet Two$146,3726%525-235$279$60,258,1576Warner Bros.
8Jack and Jill$63,4511%242-435$262$71,455,7787Sony / Columbia
9J. Edgar$63,0203%4550$139$36,260,5427Warner Bros.
10Moneyball$58,250-1%2420$241$74,696,78214Sony / Columbia
11Dolphin Tale$57,0121%188-62$303$71,750,66314Warner Bros.
12Tower Heist$53,8650%283-135$190$76,425,7258Universal
13Courageous$46,3586%1925$241$33,837,38413Sony / TriStar
14Immortals$38,263-4%228-988$168$82,493,3887Relativity Media
15A Very Harold & Kumar Christmas$34,167-7%2450$139$34,762,4418Warner Bros. / New Line
16Footloose (2011)$29,67411%182-71$163$51,523,39911Paramount
17In Time$22,17111%112-161$198$36,933,9409Fox
18The Ides of March$21,206-6%1454$146$40,719,17512Sony / Columbia
19Paranormal Activity 3$15,41811%124-82$124$103,923,43010Paramount

Platform (1 — 99)

#TitleWed, Dec. 28 2011LocationsAvg.TotalWks.Dist.
1Tinker, Tailor, Soldier, Spy$231,384-2%5539$4,207$2,625,9763Focus
2Shame$56,9815%500$1,140$1,708,2294Fox Searchlight
3Born to Be Wild 3D$49,4635%490$1,009$15,006,09538Warner Bros. / IMAX
4Extremely Loud and Incredibly Close$30,7729%6--$5,129$173,7031Warner Bros.
5Pariah (2011)$21,824--4--$5,456$21,8240Focus
6The Polar Express (2011 re-issue)$14,80812%20-2$740$668,3925Warner Bros.
7The Way$14,7603%27-66$547$4,101,10712Producers Distribution Agency
8Margin Call$6,734-32%30-91$224$5,214,82910Roadside Attractions
9Drive (2011)$5,13914%26-30$198$34,802,97615FilmDistrict
10In the Land of Blood and Honey$4,85110%3--$1,617$34,7071FilmDistrict
11Like Crazy$4,60537%30-70$154$3,353,7649Paramount Vantage
12The Three Musketeers (2011)$4,45619%37-86$120$20,370,52410Summit
13Martha Marcy May Marlene$2,6273%15-24$175$2,897,45710Fox Searchlight
1450/50$2,273-10%31-80$73$35,011,67313Summit
15Inni$153233%1--$153$116,8379Cinema Purgatorio