Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Tue, Jan. 10 2012

Wide (1000+)

#TitleTue, Jan. 10 2012LocationsAvg.TotalWks.Dist.
1Mission: Impossible - Ghost Protocol$1,701,31632%3,555100$479$172,558,9984Paramount
2The Devil Inside$1,403,6071%2,285--$614$36,532,4651Paramount
3Sherlock Holmes: A Game of Shadows$1,343,45828%3,603-100$373$159,445,1814Warner Bros.
4The Girl with the Dragon Tattoo (2011)$1,254,97533%2,95036$425$79,097,7713Sony / Columbia
5War Horse$983,96846%2,783236$354$58,562,0113Disney / DreamWorks
6We Bought a Zoo$640,93138%3,1707$202$57,504,0773Fox
7The Adventures of Tintin$538,59435%3,006-81$179$62,946,9763Paramount
8Alvin and the Chipmunks: Chipwrecked$403,2968%3,425-299$118$112,363,5794Fox
9New Year's Eve$233,22334%1,864-361$125$52,275,5455Warner Bros. / New Line
10The Darkest Hour$216,58216%2,163-164$100$19,093,5473Summit
11The Twilight Saga: Breaking Dawn - Part 1$125,92316%1,058-353$119$278,649,7778Lionsgate / Summit
12The Muppets$70,7373%1,236-305$57$85,700,4437Disney

Limited (100 — 999)

#TitleTue, Jan. 10 2012LocationsAvg.TotalWks.Dist.
1Tinker, Tailor, Soldier, Spy$507,37926%809752$627$11,038,8035Focus
2The Descendants$299,63556%737-21$407$44,452,1008Fox Searchlight
3Young Adult$151,36733%830-157$182$15,013,4265Paramount
4The Artist$135,41032%1725$787$7,335,6327Weinstein Company
5Hugo$130,92223%843-108$155$52,868,6527Paramount
6My Week with Marilyn$118,46043%584-46$203$10,659,7597Weinstein Company
7The Sitter$118,38319%758-590$156$28,941,0175Fox
8Puss in Boots (2011)$38,69210%351-38$110$146,671,22711Paramount / DreamWorks
9Tower Heist$28,02519%29542$95$77,250,04510Universal
10Happy Feet Two$16,23422%285-240$57$61,386,1908Warner Bros.
11J. Edgar$15,55735%152-303$102$36,889,2879Warner Bros.
12Immortals$12,31822%128-100$96$82,874,3019Relativity Media
13In Time$12,28216%1329$93$37,261,17811Fox
14A Very Harold & Kumar Christmas$7,81514%125-120$63$35,048,45710Warner Bros. / New Line
15Dolphin Tale$6,54426%149-39$44$72,177,55716Warner Bros.
16Footloose (2011)$6,48040%131-51$49$51,791,63413Paramount
17Arthur Christmas$4,625-29%280-1063$17$46,451,6207Sony / Columbia

Platform (1 — 99)

#TitleTue, Jan. 10 2012LocationsAvg.TotalWks.Dist.
1Shame$35,44343%45-10$788$2,426,8666Fox Searchlight
2The Iron Lady$16,2487%51$3,250$552,1172Weinstein Company
3Extremely Loud and Incredibly Close$12,08020%60$2,013$520,8183Warner Bros.
4Born to Be Wild 3D$11,919-2%45-4$265$15,351,50340Warner Bros. / IMAX
5Pariah (2011)$10,97142%117$997$252,1062Focus
6Drive (2011)$7,13839%305$238$34,923,85417FilmDistrict
7In the Land of Blood and Honey$4,11411%75$588$98,4893FilmDistrict
8Margin Call$3,31131%301$110$5,306,56112Roadside Attractions
9Like Crazy$1,92696%15-15$128$3,391,11811Paramount Vantage
10Inni$16218%10$162$122,30911Cinema Purgatorio