Grosses

'Home' a Welcome Surprise with $52.1M; 'Get Hard' Off to a Healthy $33.8M StartMarch 30, 2015 01:05 PM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected first place start of $52.11 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 62 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 19 percent stronger than the $43.64 million debut of 2013's The Croods.

Although it received mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.72 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and declined 34 percent on Sunday to gross $14.51 million. That placed the film's opening weekend to Friday ratio at 3.32 to 1. Home received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with $33.80 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened 5 percent below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.90 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 2 percent on Saturday to take in $13.12 million and fell 41 percent on Sunday to gross $7.78 million. That placed the film's opening weekend to Friday ratio at 2.62 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with $21.54 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 59 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.85 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with $17.04 million. Disney's blockbuster fairy tale adaptation was down a sharp 51 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $149.55 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with a fifth place take of $3.81 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.55 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with $227,688 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $56,922 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Daily Domestic Gross Mon, Jan. 16 2012

Wide (1000+)

#TitleMon, Jan. 16 2012LocationsAvg.TotalWks.Dist.
1Beauty and the Beast 3D$4,462,017-18%2,625--$1,700$22,213,9221Disney
2Contraband$4,165,665-42%2,863--$1,455$28,515,4801Universal
3Joyful Noise$2,577,118-23%2,735--$942$13,802,3081Warner Bros.
4Mission: Impossible - Ghost Protocol$2,515,206-32%3,346-209$752$189,448,6125Paramount
5Alvin and the Chipmunks: Chipwrecked$2,108,7423%2,849-576$740$120,983,8615Fox
6Sherlock Holmes: A Game of Shadows$1,851,414-31%3,155-448$587$172,043,7155Warner Bros.
7We Bought a Zoo$1,808,450-3%2,909-261$622$65,857,7654Fox
8The Adventures of Tintin$1,589,7567%2,073-933$767$69,329,9864Paramount
9War Horse$1,427,409-26%2,85673$500$67,522,5004Disney / DreamWorks
10The Girl with the Dragon Tattoo (2011)$1,371,856-34%2,674-276$513$89,213,6124Sony / Columbia
11The Devil Inside$1,006,422-55%2,551266$395$47,381,7082Paramount
12The Darkest Hour$185,550-43%1,182-981$157$20,714,0234Summit
13New Year's Eve$177,607-43%1,092-772$163$53,870,5886Warner Bros. / New Line

Limited (100 — 999)

#TitleMon, Jan. 16 2012LocationsAvg.TotalWks.Dist.
1The Iron Lady$1,215,514-25%802797$1,516$7,216,0693Weinstein Company
2The Descendants$823,73023%660-77$1,248$47,928,1829Fox Searchlight
3Tinker, Tailor, Soldier, Spy$669,881-30%88677$756$15,806,5936Focus
4Hugo$500,11126%545-298$918$54,663,2348Paramount
5The Artist$411,2363%21644$1,904$9,201,1958Weinstein Company
6The Muppets$285,03529%547-689$521$86,694,4318Disney
7Happy Feet Two$193,0978%36580$529$62,091,4409Warner Bros.
8My Week with Marilyn$156,1695%400-184$390$11,501,1558Weinstein Company
9The Twilight Saga: Breaking Dawn - Part 1$156,164-35%708-350$221$279,795,1639Lionsgate / Summit
10Carnage (2011)$151,162--494--$306$1,448,0615Sony Pictures Classics
11Puss in Boots (2011)$149,5643%316-35$473$147,299,70812Paramount / DreamWorks
12Jack and Jill$109,994-23%298--$369$72,534,31210Sony / Columbia
13A Dangerous Method$100,494--104--$966$2,787,2588Sony Pictures Classics
14The Sitter$98,426-44%449-309$219$29,748,6816Fox
15Young Adult$95,730-28%387-443$247$15,801,7106Paramount
16Tower Heist$49,400-32%260-35$190$77,588,50511Universal
17Real Steel$39,217--187--$210$85,093,41015Disney / DreamWorks
18Immortals$34,528-41%18759$185$83,094,46210Relativity Media
19Moneyball$19,773-8%128--$154$75,440,94417Sony / Columbia
20Courageous$18,057-43%116--$156$34,453,02416Sony / TriStar
21In Time$16,112-34%106-26$152$37,376,10812Fox

Platform (1 — 99)

#TitleMon, Jan. 16 2012LocationsAvg.TotalWks.Dist.
1Shame$43,486-8%41-4$1,061$2,670,1177Fox Searchlight
2Born to Be Wild 3D$42,48212%450$944$15,525,28141Warner Bros. / IMAX
3Pina$37,781--6--$6,297$594,4124IFC Films
4Pariah (2011)$27,121-15%2413$1,130$401,3053Focus
5Extremely Loud and Incredibly Close$26,443-16%60$4,407$661,9884Warner Bros.
6A Separation$25,320--6--$4,220$339,2073Sony Pictures Classics
7Dolphin Tale$19,19936%91-58$211$72,247,77417Warner Bros.
8We Need to Talk About Kevin$13,261--2--$6,631$94,8036Oscilloscope
9Vettai$12,152-60%34--$357$100,0731UTV Communications
10J. Edgar$12,092-28%82-70$147$36,986,61410Warner Bros.
11In the Land of Blood and Honey$10,762-32%1811$598$160,4974FilmDistrict
12Drive (2011)$6,501-28%322$203$34,972,71718FilmDistrict
13The Skin I Live In$5,834--31--$188$3,127,70114Sony Pictures Classics
14The Way$5,519--40--$138$4,331,54115Producers Distribution Agency
15Midnight in Paris$3,960--15--$264$56,428,52635Sony Pictures Classics
16Once Upon a Time in Anatolia$3,954--1--$3,954$35,8262Cinema Guild
17Margin Call$3,753-11%20-10$188$5,330,22013Roadside Attractions
18The Help$3,008--28--$107$169,585,99523Disney / DreamWorks
19The Women on the 6th Floor$2,846--6--$474$518,19315Strand Releasing
20Martha Marcy May Marlene$2,568--15--$171$2,954,53013Fox Searchlight
21Take Shelter$1,745--14--$125$1,707,09316Sony Pictures Classics
22The Guard$1,009--11--$92$5,347,60825Sony Pictures Classics
23Domain$692--1--$692$3,5021Strand Releasing
24Addiction Incorporated$316--1--$316$9,6025Variance Films
25Pianomania$213--1--$213$48,34934First Run Features
26Elite Squad: The Enemy Within$164--2--$82$91,77110Variance Films
27Garbo: The Spy$158--2--$79$26,9969First Run Features
28Loosies$158--1--$158$2,6441IFC Films
29The Man Nobody Knew$115--1--$115$173,57717First Run Features
30Man on a Mission$76--4--$19$3,5061First Run Features