Grosses

'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Fri, Jan. 20 2012

Wide (1000+)

#TitleFri, Jan. 20 2012LocationsAvg.TotalWks.Dist.
1Underworld Awakening$9,339,076--3,078--$3,034$9,339,0761Sony / Screen Gems
2Red Tails$5,981,106--2,512--$2,381$5,981,1061Fox
3Contraband$3,673,555133%2,8707$1,280$37,571,4752Universal
4Extremely Loud and Incredibly Close$3,173,05828880%2,6302624$1,206$3,864,9655Warner Bros.
5Haywire$2,883,872--2,439--$1,182$2,883,8721Relativity Media
6Beauty and the Beast 3D$2,129,604166%2,6250$811$26,937,9842Disney
7Joyful Noise$1,656,232162%2,7350$606$17,484,2142Warner Bros.
8Mission: Impossible - Ghost Protocol$1,542,313107%2,519-827$612$193,351,5006Paramount
9Sherlock Holmes: A Game of Shadows$1,279,282125%2,485-670$515$175,085,5116Warner Bros.
10The Iron Lady$1,055,785112%1,076274$981$9,957,4644Weinstein Company
11The Girl with the Dragon Tattoo (2011)$1,000,46175%1,907-767$525$92,025,5295Sony / Columbia
12War Horse$858,65172%2,525-331$340$69,993,3295Disney / DreamWorks
13The Devil Inside$850,138123%2,207-344$385$49,471,2453Paramount
14We Bought a Zoo$677,211135%2,065-844$328$67,458,7965Fox
15Alvin and the Chipmunks: Chipwrecked$564,432195%2,070-779$273$122,170,4696Fox
16The Adventures of Tintin$456,38387%1,340-733$341$70,558,5485Paramount

Limited (100 — 999)

#TitleFri, Jan. 20 2012LocationsAvg.TotalWks.Dist.
1The Descendants$651,847113%560-100$1,164$49,539,20710Fox Searchlight
2The Artist$641,202261%662446$969$10,389,1179Weinstein Company
3Tinker, Tailor, Soldier, Spy$483,457103%731-155$661$17,049,0547Focus
4Hugo$196,316109%650105$302$55,146,0989Paramount
5Happy Feet Two$94,332299%331-34$285$62,264,38510Warner Bros.
6My Week with Marilyn$90,20718%225-175$401$11,829,5649Weinstein Company
7Jack and Jill$84,617--283-15$299$72,694,92411Sony / Columbia
8The Twilight Saga: Breaking Dawn - Part 1$83,65448%370-338$226$280,037,39310Lionsgate / Summit
9Puss in Boots (2011)$73,644243%292-24$252$147,440,63013Paramount / DreamWorks
10The Darkest Hour$51,652-8%301-881$172$20,943,2435Summit
11Tower Heist$50,595199%220-40$230$77,693,69012Universal
12New Year's Eve$44,188-28%265-827$167$54,092,8807Warner Bros. / New Line
13The Sitter$41,2670%191-258$216$29,919,9307Fox
14Young Adult$37,891-14%150-237$253$15,975,1267Paramount
15Immortals$33,905115%169-18$201$83,181,26511Relativity Media
16Moneyball$17,306--110-18$157$75,483,26718Sony / Columbia

Platform (1 — 99)

#TitleFri, Jan. 20 2012LocationsAvg.TotalWks.Dist.
1Shame$70,297203%9554$740$2,809,6978Fox Searchlight
2Born to Be Wild 3D$25,085112%450$557$15,587,26342Warner Bros. / IMAX
3Pariah (2011)$17,76866%21-3$846$450,3764Focus
4In Time$17,520118%97-9$181$37,414,73113Fox
5Coriolanus$17,311--9--$1,923$17,3111Weinstein Company
6Courageous$13,262--90-26$147$34,484,00717Sony / TriStar
7J. Edgar$9,22847%46-36$201$37,015,09011Warner Bros.
8Vettai$8,637130%21-13$411$123,1782UTV Communications
9Drive (2011)$7,92199%331$240$34,991,84219FilmDistrict
10In the Land of Blood and Honey$6,29713%14-4$450$181,8295FilmDistrict
11Dolphin Tale$5,063118%63-28$80$72,259,86018Warner Bros.
12Margin Call$2,36023%14-6$169$5,338,31614Roadside Attractions