Grosses

'Focus' Scores $24.55M in Its First Week of ReleaseMarch 06, 2015 01:23 PM

by Daniel Garris

Warner's Focus grossed $1.20 million on Thursday to lead the daily box office for a seventh consecutive day. The romantic heist film starring Will Smith and Margot Robbie was down 6 percent from Wednesday and likely took a bit of a hit from losing IMAX screens to Sony's CHAPPiE on Thursday night. While it performed a bit below pre-release expectations, Focus was the week's top film with a seven-day start of $24.55 million. That was a lackluster 31 percent softer than the $35.39 million seven-day take of 2013's After Earth.

Fox's Kingsman: The Secret Service held steady in second place with $0.902 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was up 2 percent over Wednesday and down a solid 34 percent from last Thursday. Kingsman placed in second for the week with $15.78 million. That represented a 35 percent decline from the previous frame and brings the film's three-week total to a stronger than expected $89.73 million.

Fifty Shades of Grey took in $0.795 million to remain in third. Universal's successful erotic romantic drama was down 2 percent from Wednesday and down a sharp 56 percent from last Thursday. Fifty Shades of Grey finished in third for the week with $14.01 million. The film was down 53 percent from last week and has grossed a strong $150.84 million in three weeks of release.

Disney's McFarland, USA was up one spot and a healthy 25 percent over Wednesday to move into fourth on Thursday with $0.542 million. The well received sports drama starring Kevin Costner placed in sixth for the week with $9.92 million. That was down just 30 percent from the film's opening week performance and brings the film's two-week total to a very solid $24.11 million.

The SpongeBob Movie: Sponge Out of Water was up one spot and 13 percent over Wednesday to round out Thursday's top five with $0.488 million. Paramount's successful 3D animated film took fourth place for the week with $12.87 million. The SpongeBob Movie was down a healthy 34 percent from last week and continues to exceed expectations with $141.99 million in four weeks.

The Lazarus Effect was down two spots from Wednesday to land in sixth with $0.465 million. The low-budget PG-13 rated horror film from Relativity increased 4 percent over Wednesday. The Lazarus Effect placed in fifth for the week with a seven-day start of $12.30 million. That was slightly below expectations and places the film 23 percent behind the $15.99 million seven-day take of last year's Oculus.

Warner's American Sniper placed in seventh with $0.457 million. The blockbuster Clint Eastwood directed film placed in seventh for the week with $9.29 million. American Sniper has grossed a massive $332.69 million, which leaves the film just $4.10 million away from surpassing the $336.79 million current gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

Daily Domestic Gross Fri, Jan. 20 2012

Wide (1000+)

#TitleFri, Jan. 20 2012LocationsAvg.TotalWks.Dist.
1Underworld Awakening$9,339,076--3,078--$3,034$9,339,0761Sony / Screen Gems
2Red Tails$5,981,106--2,512--$2,381$5,981,1061Fox
3Contraband$3,673,555133%2,8707$1,280$37,571,4752Universal
4Extremely Loud and Incredibly Close$3,173,05828880%2,6302624$1,206$3,864,9655Warner Bros.
5Haywire$2,883,872--2,439--$1,182$2,883,8721Relativity Media
6Beauty and the Beast 3D$2,129,604166%2,6250$811$26,937,9842Disney
7Joyful Noise$1,656,232162%2,7350$606$17,484,2142Warner Bros.
8Mission: Impossible - Ghost Protocol$1,542,313107%2,519-827$612$193,351,5006Paramount
9Sherlock Holmes: A Game of Shadows$1,279,282125%2,485-670$515$175,085,5116Warner Bros.
10The Iron Lady$1,055,785112%1,076274$981$9,957,4644Weinstein Company
11The Girl with the Dragon Tattoo (2011)$1,000,46175%1,907-767$525$92,025,5295Sony / Columbia
12War Horse$858,65172%2,525-331$340$69,993,3295Disney / DreamWorks
13The Devil Inside$850,138123%2,207-344$385$49,471,2453Paramount
14We Bought a Zoo$677,211135%2,065-844$328$67,458,7965Fox
15Alvin and the Chipmunks: Chipwrecked$564,432195%2,070-779$273$122,170,4696Fox
16The Adventures of Tintin$456,38387%1,340-733$341$70,558,5485Paramount

Limited (100 — 999)

#TitleFri, Jan. 20 2012LocationsAvg.TotalWks.Dist.
1The Descendants$651,847113%560-100$1,164$49,539,20710Fox Searchlight
2The Artist$641,202261%662446$969$10,389,1179Weinstein Company
3Tinker, Tailor, Soldier, Spy$483,457103%731-155$661$17,049,0547Focus
4Hugo$196,316109%650105$302$55,146,0989Paramount
5Happy Feet Two$94,332299%331-34$285$62,264,38510Warner Bros.
6My Week with Marilyn$90,20718%225-175$401$11,829,5649Weinstein Company
7Jack and Jill$84,617--283-15$299$72,694,92411Sony / Columbia
8The Twilight Saga: Breaking Dawn - Part 1$83,65448%370-338$226$280,037,39310Lionsgate / Summit
9Puss in Boots (2011)$73,644243%292-24$252$147,440,63013Paramount / DreamWorks
10The Darkest Hour$51,652-8%301-881$172$20,943,2435Summit
11Tower Heist$50,595199%220-40$230$77,693,69012Universal
12New Year's Eve$44,188-28%265-827$167$54,092,8807Warner Bros. / New Line
13The Sitter$41,2670%191-258$216$29,919,9307Fox
14Young Adult$37,891-14%150-237$253$15,975,1267Paramount
15Immortals$33,905115%169-18$201$83,181,26511Relativity Media
16Moneyball$17,306--110-18$157$75,483,26718Sony / Columbia

Platform (1 — 99)

#TitleFri, Jan. 20 2012LocationsAvg.TotalWks.Dist.
1Shame$70,297203%9554$740$2,809,6978Fox Searchlight
2Born to Be Wild 3D$25,085112%450$557$15,587,26342Warner Bros. / IMAX
3Pariah (2011)$17,76866%21-3$846$450,3764Focus
4In Time$17,520118%97-9$181$37,414,73113Fox
5Coriolanus$17,311--9--$1,923$17,3111Weinstein Company
6Courageous$13,262--90-26$147$34,484,00717Sony / TriStar
7J. Edgar$9,22847%46-36$201$37,015,09011Warner Bros.
8Vettai$8,637130%21-13$411$123,1782UTV Communications
9Drive (2011)$7,92199%331$240$34,991,84219FilmDistrict
10In the Land of Blood and Honey$6,29713%14-4$450$181,8295FilmDistrict
11Dolphin Tale$5,063118%63-28$80$72,259,86018Warner Bros.
12Margin Call$2,36023%14-6$169$5,338,31614Roadside Attractions