Grosses

'The Equalizer' Impresses with $34.1M Start; 'The Maze Runner' Holds Up Well with $17.4M; 'The Boxtrolls' Debuts in Third with Very Solid $17.3MSeptember 29, 2014 01:07 PM

by Daniel Garris

Sony's The Equalizer debuted in first place this weekend with a strong start of $34.14 million. The action thriller starring Denzel Washington debuted towards the higher end of pre-release expectations, which were lofty, especially for the month of September. Without adjusting for ticket price inflation, The Equalizer delivered the fourth largest opening weekend ever for the month of September (behind only 2012's Hotel Transylvania, 2013's Insidious Chapter 2 and 2002's Sweet Home Alabama). The film's debut represented the third largest opening weekend performance ever for Washington (behind only 2007's American Gangster and 2012's Safe House). The Equalizer opened 4 percent stronger than the $32.79 million start of 2010's The Book of Eli and 15 percent below the $40.17 million start of Safe House.

The Equalizer opened with $12.49 million on Friday (which included an estimated $1.5 million from Thursday night shows), increased 8 percent on Saturday to gross $13.49 million and declined 40 percent on Sunday to take in $8.15 million. That placed the film's opening weekend to Friday ratio at 2.73 to 1. The audience breakdown for the film skewed slightly towards male moviegoers (52 percent) and towards moviegoers 30 years and older (65 percent). The Equalizer received an A- rating on CinemaScore, which is an encouraging sign for the film going forward.

The Maze Runner placed in second with $17.44 million. The young adult adaptation from Fox held up relatively well this weekend, as it was down 46 percent from last weekend's strong start. The Maze Runner has grossed $57.96 million in ten days and continues to display strong early holding power for a young adult adaptation. Thanks in part to a significantly stronger second weekend hold, The Maze Runner is now running 32 percent ahead of the $44.01 million ten-day take of last year's Ender's Game and is already on the verge of reaching the $61.74 million final domestic gross of Ender's Game.

The Boxtrolls was off to a very solid third place start this weekend with $17.28 million. The latest 3D stop motion animated film from Focus and Laika debuted a bit above pre-release expectations. Compared to previous films from Focus and Laika, The Boxtrolls opened 23 percent ahead of the $14.09 million start of 2012's ParaNorman and a slim 3 percent ahead of the $16.85 million start of 2009's Coraline. ParaNorman and Coraline both displayed terrific holding power and going forward The Boxtrolls will hope to accomplish the same.

The Boxtrolls opened with $4.93 million on Friday, increased a strong 51 percent on Saturday to gross $7.46 million and declined 34.5 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.51 to 1. The audience breakdown for the film skewered towards female moviegoers (57 percent). The Boxtrolls received a solid B+ rating on CinemaScore.

Warner's This Is Where I Leave You placed in fourth with $6.89 million. The modestly budgeted comedy starring Jason Bateman and Tina Fey held up well this weekend, as it was down 40 percent from last weekend's so-so start. This Is Where I Leave You has grossed $22.44 million in ten days. That places the film 13.5 percent behind the $25.94 million ten-day start of 2011's The Change-Up (which fell 53 percent in its second weekend to gross $6.31 million).

Fellow Warner Bros. release Dolphin Tale 2 rounded out the weekend's top five with $4.79 million. The family film sequel was down 46 percent from last weekend, as the film appears to have taken a bit of a hit from The Boxtrolls arriving in the marketplace. Dolphin Tale 2 has grossed $33.62 million in 17 days. The film is currently running 31 percent behind the $49.04 million 17-day take of 2011's Dolphin Tale and is displaying significantly softer holding power.

No Good Deed followed in sixth with $4.51 million. Sony's low-budget thriller starring Idris Elba and Taraji P. Henson was down 54 percent. No Good Deed continues to be very front-loaded, but has still grossed a healthy $46.53 million in 17 days.

Universal's A Walk Among the Tombstones was down five spots and a massive 67 percent from last weekend with a seventh place take of $4.19 million. Lackluster word of mouth and the new direct competition from The Equalizer both had a clear negative effect on the Liam Neeson led action thriller this weekend. A Walk Among the Tombstones is now running below expectations with a ten-day start of $20.83 million.

Guardians of the Galaxy was down just 28 percent to place in eighth with $3.77 million. In the process, the blockbuster sci-fi superhero film from Disney and Marvel surpassed the $318.41 million final unadjusted gross of 2008's Iron Man. Guardians of the Galaxy has grossed a massive $319.17 million through 59 days of release.

Daily Domestic Gross Fri, Jan. 20 2012

Wide (1000+)

#TitleFri, Jan. 20 2012LocationsAvg.TotalWks.Dist.
1Underworld Awakening$9,339,076--3,078--$3,034$9,339,0761Sony / Screen Gems
2Red Tails$5,981,106--2,512--$2,381$5,981,1061Fox
3Contraband$3,673,555133%2,8707$1,280$37,571,4752Universal
4Extremely Loud and Incredibly Close$3,173,05828880%2,6302624$1,206$3,864,9655Warner Bros.
5Haywire$2,883,872--2,439--$1,182$2,883,8721Relativity Media
6Beauty and the Beast 3D$2,129,604166%2,6250$811$26,937,9842Disney
7Joyful Noise$1,656,232162%2,7350$606$17,484,2142Warner Bros.
8Mission: Impossible - Ghost Protocol$1,542,313107%2,519-827$612$193,351,5006Paramount
9Sherlock Holmes: A Game of Shadows$1,279,282125%2,485-670$515$175,085,5116Warner Bros.
10The Iron Lady$1,055,785112%1,076274$981$9,957,4644Weinstein Company
11The Girl with the Dragon Tattoo (2011)$1,000,46175%1,907-767$525$92,025,5295Sony / Columbia
12War Horse$858,65172%2,525-331$340$69,993,3295Disney / DreamWorks
13The Devil Inside$850,138123%2,207-344$385$49,471,2453Paramount
14We Bought a Zoo$677,211135%2,065-844$328$67,458,7965Fox
15Alvin and the Chipmunks: Chipwrecked$564,432195%2,070-779$273$122,170,4696Fox
16The Adventures of Tintin$456,38387%1,340-733$341$70,558,5485Paramount

Limited (100 — 999)

#TitleFri, Jan. 20 2012LocationsAvg.TotalWks.Dist.
1The Descendants$651,847113%560-100$1,164$49,539,20710Fox Searchlight
2The Artist$641,202261%662446$969$10,389,1179Weinstein Company
3Tinker, Tailor, Soldier, Spy$483,457103%731-155$661$17,049,0547Focus
4Hugo$196,316109%650105$302$55,146,0989Paramount
5Happy Feet Two$94,332299%331-34$285$62,264,38510Warner Bros.
6My Week with Marilyn$90,20718%225-175$401$11,829,5649Weinstein Company
7Jack and Jill$84,617--283-15$299$72,694,92411Sony / Columbia
8The Twilight Saga: Breaking Dawn - Part 1$83,65448%370-338$226$280,037,39310Lionsgate / Summit
9Puss in Boots (2011)$73,644243%292-24$252$147,440,63013Paramount / DreamWorks
10The Darkest Hour$51,652-8%301-881$172$20,943,2435Summit
11Tower Heist$50,595199%220-40$230$77,693,69012Universal
12New Year's Eve$44,188-28%265-827$167$54,092,8807Warner Bros. / New Line
13The Sitter$41,2670%191-258$216$29,919,9307Fox
14Young Adult$37,891-14%150-237$253$15,975,1267Paramount
15Immortals$33,905115%169-18$201$83,181,26511Relativity Media
16Moneyball$17,306--110-18$157$75,483,26718Sony / Columbia

Platform (1 — 99)

#TitleFri, Jan. 20 2012LocationsAvg.TotalWks.Dist.
1Shame$70,297203%9554$740$2,809,6978Fox Searchlight
2Born to Be Wild 3D$25,085112%450$557$15,587,26342Warner Bros. / IMAX
3Pariah (2011)$17,76866%21-3$846$450,3764Focus
4In Time$17,520118%97-9$181$37,414,73113Fox
5Coriolanus$17,311--9--$1,923$17,3111Weinstein Company
6Courageous$13,262--90-26$147$34,484,00717Sony / TriStar
7J. Edgar$9,22847%46-36$201$37,015,09011Warner Bros.
8Vettai$8,637130%21-13$411$123,1782UTV Communications
9Drive (2011)$7,92199%331$240$34,991,84219FilmDistrict
10In the Land of Blood and Honey$6,29713%14-4$450$181,8295FilmDistrict
11Dolphin Tale$5,063118%63-28$80$72,259,86018Warner Bros.
12Margin Call$2,36023%14-6$169$5,338,31614Roadside Attractions