'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Fri, Jan. 27 2012

Wide (1000+)

#TitleFri, Jan. 27 2012LocationsAvg.TotalWks.Dist.
1The Grey$6,481,717--3,185--$2,035$6,481,7171Open Road
2One For the Money$4,100,384--2,737--$1,498$4,100,3841Lionsgate
3Underworld Awakening$3,391,464121%3,0780$1,102$36,017,0772Sony / Screen Gems
4Red Tails$2,771,032179%2,57361$1,077$26,150,8272Fox
5Man on a Ledge$2,491,173--2,998--$831$2,491,1731Lionsgate
6Extremely Loud and Incredibly Close$2,008,109162%2,6300$764$15,969,3636Warner Bros.
8The Descendants$1,733,633506%2,0011441$866$54,031,64711Fox Searchlight
9Beauty and the Beast 3D$1,229,173135%2,145-480$573$37,031,5043Disney
10Haywire$1,170,79590%2,4412$480$12,449,9972Relativity Media
11Mission: Impossible - Ghost Protocol$935,878122%1,654-865$566$200,027,2037Paramount
12The Iron Lady$893,849111%1,244168$719$15,208,3315Weinstein Company
13Joyful Noise$850,53197%2,021-714$421$24,338,0413Warner Bros.
14Sherlock Holmes: A Game of Shadows$685,40691%1,530-955$448$180,424,3227Warner Bros.
15The Girl with the Dragon Tattoo (2011)$606,08167%1,202-705$504$96,601,1946Sony / Columbia
16War Horse$535,76854%1,861-664$288$74,151,1596Disney / DreamWorks
17We Bought a Zoo$361,043125%1,089-976$332$70,598,5746Fox
18Alvin and the Chipmunks: Chipwrecked$320,800153%1,070-1000$300$125,580,1227Fox

Limited (100 — 999)

#TitleFri, Jan. 27 2012LocationsAvg.TotalWks.Dist.
1The Artist$878,930144%897235$980$14,308,02810Weinstein Company
3The Adventures of Tintin$293,107112%702-638$418$73,217,8486Paramount
4Tinker, Tailor, Soldier, Spy$285,76051%410-321$697$19,350,9018Focus
5The Devil Inside$207,57214%722-1485$287$52,255,3244Paramount
6Albert Nobbs$195,328--245--$797$245,5791Roadside Attractions
7Happy Feet Two$89,148270%309-22$289$62,785,98211Warner Bros.
8My Week with Marilyn$88,16262%186-39$474$12,345,51410Weinstein Company
9Jack and Jill$77,374--253-30$306$73,120,14012Sony / Columbia
10Puss in Boots (2011)$72,224266%270-22$267$147,877,37914Paramount / DreamWorks
11The Twilight Saga: Breaking Dawn - Part 1$46,48861%191-179$243$280,417,91211Lionsgate / Summit
12Tower Heist$37,410144%174-46$215$77,916,93013Universal
13The Sitter$35,240145%145-46$243$30,113,3078Fox
14J. Edgar$33,180750%208162$160$37,085,70512Warner Bros.
15Immortals$18,11128%117-52$155$83,344,95412Relativity Media

Platform (1 — 99)

#TitleFri, Jan. 27 2012LocationsAvg.TotalWks.Dist.
1Shame$47,74946%80-15$597$3,160,9749Fox Searchlight
2Born to Be Wild 3D$32,09860%450$713$15,759,52843Warner Bros. / IMAX
3Young Adult$16,3293%87-63$188$16,152,5348Paramount
4Moneyball$14,240--81-29$176$75,569,49919Sony / Columbia
5Coriolanus$13,00970%123$1,084$105,2602Weinstein Company
6The Darkest Hour$11,873-11%87-214$136$21,140,3546Summit
7Pariah (2011)$11,45650%14-7$818$537,4655Focus
8New Year's Eve$11,2367%62-203$181$54,238,6468Warner Bros. / New Line
9In Time$10,06863%58-39$174$37,486,44514Fox
10Drive (2011)$4,84849%23-10$211$35,028,63620FilmDistrict
11Vettai$3,669104%7-14$524$162,8983UTV Communications
12In the Land of Blood and Honey$3,301-9%11-3$300$216,8966FilmDistrict
13Margin Call$255-78%1-13$255$5,351,15415Roadside Attractions