Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Please note that estimates from Sony and Open Road were unreported at the time of publishing.

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Sat, Jan. 28 2012

Wide (1000+)

#TitleSat, Jan. 28 2012LocationsAvg.TotalWks.Dist.
1The Grey$8,180,67926%3,185--$2,569$14,662,3961Open Road
2Underworld Awakening$5,460,45361%3,0780$1,774$41,477,5302Sony / Screen Gems
3Red Tails$4,848,46275%2,57361$1,884$30,999,2892Fox
4One For the Money$4,745,97816%2,737--$1,734$8,846,3621Lionsgate
5Man on a Ledge$3,550,15743%2,998--$1,184$6,041,3301Lionsgate
6Extremely Loud and Incredibly Close$3,215,47660%2,6300$1,223$19,184,8396Warner Bros.
7Contraband$3,034,25059%2,650-220$1,145$54,811,7353Universal
8The Descendants$2,945,61870%2,0011441$1,472$56,977,26511Fox Searchlight
9Beauty and the Beast 3D$2,446,47599%2,145-480$1,141$39,477,9793Disney
10Haywire$1,777,42952%2,4412$728$14,227,4262Relativity Media
11Mission: Impossible - Ghost Protocol$1,671,42779%1,654-865$1,011$201,698,6307Paramount
12Joyful Noise$1,531,60180%2,021-714$758$25,869,6423Warner Bros.
13The Iron Lady$1,448,33962%1,244168$1,164$16,656,6705Weinstein Company
14Sherlock Holmes: A Game of Shadows$1,186,58873%1,530-955$776$181,610,9107Warner Bros.
15The Girl with the Dragon Tattoo (2011)$1,018,86368%1,202-705$848$97,620,0576Sony / Columbia
16War Horse$923,52772%1,861-664$496$75,074,6866Disney / DreamWorks
17Alvin and the Chipmunks: Chipwrecked$873,377172%1,070-1000$816$126,453,4997Fox
18We Bought a Zoo$698,08493%1,089-976$641$71,296,6586Fox

Limited (100 — 999)

#TitleSat, Jan. 28 2012LocationsAvg.TotalWks.Dist.
1The Artist$1,499,16571%897235$1,671$15,807,19310Weinstein Company
2Hugo$1,082,167122%965315$1,121$57,985,79910Paramount
3The Adventures of Tintin$608,576108%702-638$867$73,826,4246Paramount
4Tinker, Tailor, Soldier, Spy$516,33281%410-321$1,259$19,867,2338Focus
5Albert Nobbs$299,65353%245--$1,223$545,2321Roadside Attractions
6The Devil Inside$297,77443%722-1485$412$52,553,0984Paramount
7Happy Feet Two$177,22699%309-22$574$62,963,20811Warner Bros.
8Puss in Boots (2011)$161,886124%270-22$600$148,039,26514Paramount / DreamWorks
9My Week with Marilyn$151,88072%186-39$817$12,497,39410Weinstein Company
10Jack and Jill$144,74187%253-30$572$73,264,88112Sony / Columbia
11The Twilight Saga: Breaking Dawn - Part 1$75,74863%191-179$397$280,493,66011Lionsgate / Summit
12Tower Heist$61,77065%174-46$355$77,978,70013Universal
13The Sitter$52,55349%145-46$362$30,165,8608Fox
14J. Edgar$46,51240%208162$224$37,132,21712Warner Bros.
15Immortals$30,85170%117-52$264$83,375,80512Relativity Media

Platform (1 — 99)

#TitleSat, Jan. 28 2012LocationsAvg.TotalWks.Dist.
1Shame$72,31351%80-15$904$3,233,2879Fox Searchlight
2Born to Be Wild 3D$50,51957%450$1,123$15,810,04743Warner Bros. / IMAX
3Young Adult$26,65863%87-63$306$16,179,1928Paramount
4Moneyball$23,50465%81-29$290$75,593,00319Sony / Columbia
5Coriolanus$22,36972%123$1,864$127,6292Weinstein Company
6The Darkest Hour$21,07177%87-214$242$21,161,4256Summit
7Pariah (2011)$20,05575%14-7$1,433$557,5205Focus
8In Time$14,73546%58-39$254$37,501,18014Fox
9New Year's Eve$14,50629%62-203$234$54,253,1528Warner Bros. / New Line
10Vettai$7,24898%7-14$1,035$170,1463UTV Communications
11In the Land of Blood and Honey$5,28060%11-3$480$222,1766FilmDistrict
12Drive (2011)$4,9632%23-10$216$35,033,59920FilmDistrict
13Margin Call$787209%1-13$787$5,351,94115Roadside Attractions