Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Fri, Feb. 3 2012

Wide (1000+)

#TitleFri, Feb. 3 2012LocationsAvg.TotalWks.Dist.
1Chronicle$8,600,183--2,907--$2,958$8,600,1831Fox
2The Woman in Black$8,332,494--2,855--$2,919$8,332,4941CBS Films
3The Grey$3,069,378143%3,20722$957$28,325,9112Open Road
4Big Miracle$2,267,385--2,129--$1,065$2,267,3851Universal
5One For the Money$1,721,957154%2,7370$629$16,139,9442Lionsgate
6Underworld Awakening$1,705,48695%2,636-442$647$50,458,4073Sony / Screen Gems
7Man on a Ledge$1,501,597183%2,9980$501$11,766,3712Lionsgate
8Red Tails$1,491,781142%2,347-226$636$37,815,2393Fox
9The Descendants$1,425,716156%2,03837$700$62,348,36812Fox Searchlight
10Extremely Loud and Incredibly Close$1,205,137160%2,505-125$481$24,072,8137Warner Bros.
11Contraband$1,125,850130%2,047-603$550$59,739,1504Universal
12The Artist$760,359135%1,005108$757$18,779,60311Weinstein Company
13Beauty and the Beast 3D$602,202104%1,719-426$350$42,931,0024Disney
14The Iron Lady$567,01885%1,021-223$555$19,324,3676Weinstein Company
15Hugo$556,247225%1,03065$540$60,195,28611Paramount
16Mission: Impossible - Ghost Protocol$525,295125%1,077-577$488$204,023,1578Paramount
17Joyful Noise$417,806100%1,350-671$309$27,923,0344Warner Bros.
18Haywire$397,47523%1,251-1190$318$17,042,3793Relativity Media
19War Horse$294,85960%1,163-698$254$76,630,3667Disney / DreamWorks

Limited (100 — 999)

#TitleFri, Feb. 3 2012LocationsAvg.TotalWks.Dist.
1Sherlock Holmes: A Game of Shadows$332,109106%857-673$388$183,191,2278Warner Bros.
2The Girl with the Dragon Tattoo (2011)$316,36378%668-534$474$99,197,8287Sony / Columbia
3We Bought a Zoo$197,348189%754-335$262$72,180,9197Fox
4Alvin and the Chipmunks: Chipwrecked$193,884208%818-252$237$127,497,3098Fox
5Tinker, Tailor, Soldier, Spy$188,232109%302-108$623$20,702,9249Focus
6The Adventures of Tintin$174,042126%486-216$358$74,788,1817Paramount
7Albert Nobbs$138,06892%2450$564$1,176,0112Roadside Attractions
8The Twilight Saga: Breaking Dawn - Part 1$83,714405%296105$283$280,680,42412Lionsgate / Summit
9My Week with Marilyn$74,38283%171-15$435$12,825,54011Weinstein Company
10Happy Feet Two$61,473205%255-54$241$63,231,23612Warner Bros.
11Puss in Boots (2011)$56,953228%253-17$225$148,266,21715Paramount / DreamWorks
12Jack and Jill$54,204--222-31$244$73,473,05713Sony / Columbia
13The Devil Inside$53,5220%303-419$177$52,955,3805Paramount
14New Year's Eve$36,983910%222160$167$54,311,6899Warner Bros. / New Line
15The Sitter$21,92179%126-19$174$30,269,1259Fox
16J. Edgar$14,53411%135-73$108$37,231,97913Warner Bros.

Platform (1 — 99)

#TitleFri, Feb. 3 2012LocationsAvg.TotalWks.Dist.
1Shame$31,81550%64-16$497$3,393,42210Fox Searchlight
2Born to Be Wild 3D$24,01763%450$534$15,925,90144Warner Bros. / IMAX
3W.E.$14,808--4--$3,702$14,8081Weinstein Company
4Coriolanus$12,14679%142$868$179,9673Weinstein Company
5Pariah (2011)$10,499156%195$553$596,5806Focus
6Immortals$8,55917%62-55$138$83,432,54213Relativity Media
7In the Land of Blood and Honey$7,184261%7-4$1,026$239,0297FilmDistrict
8Young Adult$6,64433%58-29$115$16,221,0179Paramount
9The Darkest Hour$5,68968%39-48$146$21,189,8997Summit
10Drive (2011)$4,987284%22-1$227$35,047,92421FilmDistrict
11Vettai$2,373--4-3$593$184,5594UTV Communications
12Margin Call$609--21$305$5,352,55016Roadside Attractions