Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Mon, Feb. 13 2012

Wide (1000+)

#TitleMon, Feb. 13 2012LocationsAvg.TotalWks.Dist.
1The Vow$3,330,484-64%2,958--$1,126$44,532,9421Sony / Screen Gems
2Safe House$2,946,470-71%3,119--$945$43,119,1901Universal
3Journey 2: The Mysterious Island$1,275,486-84%3,470--$368$28,610,8491Warner Bros. / New Line
4Star Wars: Episode I - The Phantom Menace 3D$917,433-83%2,655--$346$23,387,3651Fox
5Chronicle$776,742-75%2,9081$267$40,736,5982Fox
6The Woman in Black$562,339-74%2,8561$197$35,820,4842CBS Films
7The Grey$405,011-70%2,801-406$145$43,192,8953Open Road
8The Descendants$265,252-71%1,581-457$168$70,936,54113Fox Searchlight
9Underworld Awakening$246,003-66%1,657-979$148$59,160,5284Sony / Screen Gems
10Big Miracle$222,990-81%2,1334$105$13,504,9752Universal
11Red Tails$201,078-70%1,580-767$127$45,281,8504Fox
12One For the Money$177,558-71%2,056-681$86$23,857,2163Lionsgate
13Extremely Loud and Incredibly Close$113,246-72%1,375-1130$82$29,520,1468Warner Bros.
14Contraband$102,155-68%1,081-966$95$64,744,9805Universal
15Man on a Ledge$100,107-68%1,423-1575$70$17,571,5393Lionsgate

Limited (100 — 999)

#TitleMon, Feb. 13 2012LocationsAvg.TotalWks.Dist.
1The Artist$207,606-67%808-197$257$24,209,64412Weinstein Company
2Hugo$135,885-77%702-328$194$64,577,90912Paramount
3The Iron Lady$114,391-65%512-509$223$22,911,6557Weinstein Company
4Beauty and the Beast 3D$56,929-82%678-1041$84$46,520,2355Disney
5Mission: Impossible - Ghost Protocol$55,325-69%469-608$118$206,570,0939Paramount
6War Horse$42,263-70%502-661$84$78,242,4308Disney / DreamWorks
7Tinker, Tailor, Soldier, Spy$40,606-72%232-70$175$22,035,68410Focus
8Joyful Noise$34,764-74%686-664$51$29,924,8935Warner Bros.
9Alvin and the Chipmunks: Chipwrecked$32,349-81%502-316$64$129,087,2409Fox
10Sherlock Holmes: A Game of Shadows$26,368-64%265-592$100$184,599,5689Warner Bros.
11The Adventures of Tintin$26,366-77%257-229$103$75,897,8528Paramount
12Ek Main Aur Ekk Tu$26,122-84%111--$235$663,2221UTV Communications
13Albert Nobbs$25,173-69%151-94$167$2,059,5713Roadside Attractions
14We Bought a Zoo$21,794-78%420-334$52$73,268,3938Fox
15My Week with Marilyn$21,019-62%125-46$168$13,365,08712Weinstein Company
16Haywire$19,634-64%263-988$75$18,599,0854Relativity Media
17Puss in Boots (2011)$17,424-75%209-44$83$148,758,44416Paramount / DreamWorks
18Happy Feet Two$12,377-80%202-53$61$63,687,50813Warner Bros.
19The Twilight Saga: Breaking Dawn - Part 1$11,958-71%230-66$52$281,170,13013Lionsgate / Summit
20New Year's Eve$6,048-61%155-67$39$54,499,49010Warner Bros. / New Line

Platform (1 — 99)

#TitleMon, Feb. 13 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$10,604-68%44-1$241$16,167,62745Warner Bros. / IMAX
2Shame$9,228-62%52-12$177$3,616,12511Fox Searchlight
3W.E.$6,418-65%1713$378$130,2112Weinstein Company
4The Sitter$6,068-65%99-27$61$30,418,01810Fox
5Coriolanus$3,420-62%11-3$311$271,3674Weinstein Company
6The Devil Inside$3,240-62%95-208$34$53,153,0166Paramount
7Pariah (2011)$2,093-68%13-6$161$659,5307Focus
8Immortals$1,777-72%33-29$54$83,490,32314Relativity Media
9J. Edgar$1,389-65%42-93$33$37,294,86714Warner Bros.
10Young Adult$1,227-59%35-23$35$16,258,73910Paramount
11In the Land of Blood and Honey$924-75%103$92$273,3008FilmDistrict
12The Darkest Hour$582-71%18-21$32$21,218,0718Summit
13Vettai$168-85%2-2$84$198,3605UTV Communications
14Margin Call$144-31%2--$72$5,353,73017Roadside Attractions