Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Tue, Feb. 14 2012

Wide (1000+)

#TitleTue, Feb. 14 2012LocationsAvg.TotalWks.Dist.
1The Vow$11,555,393247%2,958--$3,906$56,088,3351Sony / Screen Gems
2Safe House$6,082,050106%3,119--$1,950$49,201,2401Universal
3Journey 2: The Mysterious Island$2,394,07688%3,470--$690$31,004,9251Warner Bros. / New Line
4The Woman in Black$1,634,068191%2,8561$572$37,454,5522CBS Films
5Chronicle$1,307,94868%2,9081$450$42,044,5462Fox
6Star Wars: Episode I - The Phantom Menace 3D$1,113,13021%2,655--$419$24,500,4951Fox
7The Grey$874,021116%2,801-406$312$44,066,9163Open Road
8Underworld Awakening$596,213142%1,657-979$360$59,756,7414Sony / Screen Gems
9The Descendants$585,174121%1,581-457$370$71,521,71513Fox Searchlight
10Big Miracle$458,595106%2,1334$215$13,963,5702Universal
11One For the Money$409,535131%2,056-681$199$24,266,7513Lionsgate
12Red Tails$392,10995%1,580-767$248$45,673,9594Fox
13Contraband$259,440154%1,081-966$240$65,004,4205Universal
14Man on a Ledge$245,952146%1,423-1575$173$17,817,4913Lionsgate
15Extremely Loud and Incredibly Close$228,398102%1,375-1130$166$29,748,5448Warner Bros.

Limited (100 — 999)

#TitleTue, Feb. 14 2012LocationsAvg.TotalWks.Dist.
1The Artist$436,576110%808-197$540$24,646,22012Weinstein Company
2Hugo$237,77175%702-328$339$64,815,68012Paramount
3The Iron Lady$194,48570%512-509$380$23,106,1407Weinstein Company
4Mission: Impossible - Ghost Protocol$125,593127%469-608$268$206,695,6869Paramount
5Beauty and the Beast 3D$104,90184%678-1041$155$46,625,1365Disney
6Joyful Noise$81,562135%686-664$119$30,006,4555Warner Bros.
7Ek Main Aur Ekk Tu$81,243211%111--$732$744,4651UTV Communications
8War Horse$73,15373%502-661$146$78,315,5838Disney / DreamWorks
9Tinker, Tailor, Soldier, Spy$71,92677%232-70$310$22,107,61010Focus
10Sherlock Holmes: A Game of Shadows$60,637130%265-592$229$184,660,2059Warner Bros.
11The Adventures of Tintin$49,00586%257-229$191$75,946,8578Paramount
12Alvin and the Chipmunks: Chipwrecked$46,02942%502-316$92$129,133,2699Fox
13We Bought a Zoo$42,13793%420-334$100$73,310,5308Fox
14Albert Nobbs$40,08859%151-94$265$2,099,6593Roadside Attractions
15Haywire$39,03999%263-988$148$18,638,1244Relativity Media
16My Week with Marilyn$32,87456%125-46$263$13,397,96112Weinstein Company
17Puss in Boots (2011)$24,30039%209-44$116$148,782,74416Paramount / DreamWorks
18The Twilight Saga: Breaking Dawn - Part 1$20,57872%230-66$89$281,190,70813Lionsgate / Summit
19Happy Feet Two$19,09954%202-53$95$63,706,60713Warner Bros.
20New Year's Eve$12,375105%155-67$80$54,511,86510Warner Bros. / New Line

Platform (1 — 99)

#TitleTue, Feb. 14 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$16,11452%44-1$366$16,183,74145Warner Bros. / IMAX
2Shame$14,28555%52-12$275$3,630,41011Fox Searchlight
3The Sitter$10,65676%99-27$108$30,428,67410Fox
4W.E.$9,78752%1713$576$139,9982Weinstein Company
5The Devil Inside$6,788110%95-208$71$53,159,8046Paramount
6Coriolanus$4,06819%11-3$370$275,4354Weinstein Company
7Pariah (2011)$3,09248%13-6$238$662,6227Focus
8Immortals$2,94466%33-29$89$83,493,26714Relativity Media
9Young Adult$2,33490%35-23$67$16,261,07310Paramount
10J. Edgar$2,31166%42-93$55$37,297,17814Warner Bros.
11In the Land of Blood and Honey$1,56870%103$157$274,8688FilmDistrict
12The Darkest Hour$1,360134%18-21$76$21,219,4318Summit
13Vettai$1,109560%2-2$555$199,4695UTV Communications
14Margin Call$77-47%2--$39$5,353,80717Roadside Attractions