Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Please note that estimates from Sony and Open Road were unreported at the time of publishing.

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Thu, Feb. 16 2012

Wide (1000+)

#TitleThu, Feb. 16 2012LocationsAvg.TotalWks.Dist.
1The Vow$2,913,7310%2,958--$985$61,926,8371Sony / Screen Gems
2Safe House$2,557,5802%3,119--$820$54,269,6151Universal
3Journey 2: The Mysterious Island$1,144,06618%3,470--$330$33,116,3421Warner Bros. / New Line
4Chronicle$744,6478%2,9081$256$43,479,4262Fox
5Star Wars: Episode I - The Phantom Menace 3D$717,2869%2,655--$270$25,873,2351Fox
6The Woman in Black$616,16014%2,8561$216$38,610,6182CBS Films
7The Grey$421,1214%2,801-406$150$44,893,0593Open Road
8The Descendants$289,5027%1,581-457$183$72,082,77013Fox Searchlight
9Big Miracle$266,62525%2,1334$125$14,443,4952Universal
10Underworld Awakening$238,679-4%1,657-979$144$60,243,8014Sony / Screen Gems
11Red Tails$230,0568%1,580-767$146$46,116,5364Fox
12One For the Money$213,2509%2,056-681$104$24,676,2093Lionsgate
13Extremely Loud and Incredibly Close$136,29115%1,375-1130$99$30,002,9778Warner Bros.
14Man on a Ledge$120,02211%1,423-1575$84$18,045,9483Lionsgate
15Contraband$113,5055%1,081-966$105$65,226,0205Universal

Limited (100 — 999)

#TitleThu, Feb. 16 2012LocationsAvg.TotalWks.Dist.
1The Artist$231,8445%808-197$287$25,098,95912Weinstein Company
2Hugo$142,55411%702-328$203$65,086,12412Paramount
3The Iron Lady$132,0769%512-509$258$23,359,7867Weinstein Company
4Beauty and the Beast 3D$67,29528%678-1041$99$46,744,8265Disney
5Mission: Impossible - Ghost Protocol$63,11516%469-608$135$206,813,4239Paramount
6War Horse$49,83817%502-661$99$78,407,9668Disney / DreamWorks
7Tinker, Tailor, Soldier, Spy$49,2857%232-70$212$22,202,84710Focus
8Joyful Noise$44,00117%686-664$64$30,087,9595Warner Bros.
9Albert Nobbs$33,2895%151-94$220$2,164,5643Roadside Attractions
10The Adventures of Tintin$31,65339%257-229$123$76,001,3168Paramount
11Alvin and the Chipmunks: Chipwrecked$30,08420%502-316$60$129,188,4959Fox
12Sherlock Holmes: A Game of Shadows$29,1164%265-592$110$184,717,3549Warner Bros.
13We Bought a Zoo$26,61037%420-334$63$73,356,6218Fox
14My Week with Marilyn$25,55718%125-46$204$13,445,11712Weinstein Company
15Ek Main Aur Ekk Tu$22,597-21%111--$204$795,5331UTV Communications
16Haywire$22,1363%263-988$84$18,681,7444Relativity Media
17Puss in Boots (2011)$16,19034%209-44$77$148,810,97616Paramount / DreamWorks
18The Twilight Saga: Breaking Dawn - Part 1$12,35220%230-66$54$281,213,34513Lionsgate / Summit
19Happy Feet Two$11,92111%202-53$59$63,729,22413Warner Bros.
20New Year's Eve$7,47826%155-67$48$54,525,28310Warner Bros. / New Line

Platform (1 — 99)

#TitleThu, Feb. 16 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$20,82010%44-1$473$16,223,56545Warner Bros. / IMAX
2Shame$11,524-1%52-12$222$3,653,62011Fox Searchlight
3W.E.$6,806-4%1713$400$153,9302Weinstein Company
4The Sitter$6,3772%99-27$64$30,441,32610Fox
5Coriolanus$4,11228%11-3$374$282,7504Weinstein Company
6The Devil Inside$3,227-5%95-208$34$53,166,4436Paramount
7Pariah (2011)$2,64632%13-6$204$667,2657Focus
8Young Adult$2,525-3%35-23$72$16,266,21110Paramount
9Immortals$2,20913%33-29$67$83,497,43614Relativity Media
10J. Edgar$1,6794%42-93$40$37,300,47214Warner Bros.
11In the Land of Blood and Honey$1,5527%103$155$277,8698FilmDistrict
12The Darkest Hour$83012%18-21$46$21,221,0058Summit
13Vettai$34942%2-2$175$200,0635UTV Communications
14Margin Call$112-7%2--$56$5,354,03917Roadside Attractions