'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Mon, Feb. 20 2012

Wide (1000+)

#TitleMon, Feb. 20 2012LocationsAvg.TotalWks.Dist.
1Journey 2: The Mysterious Island$6,088,827-12%3,50030$1,740$59,050,4512Warner Bros. / New Line
2Safe House$3,901,250-47%3,1212$1,250$81,812,4402Universal
3The Vow$3,575,709-45%2,9580$1,209$88,567,6232Sony / Screen Gems
4Ghost Rider: Spirit of Vengeance$3,355,439-48%3,174--$1,057$25,470,7731Sony / Columbia
5This Means War$2,600,982-47%3,189--$816$21,616,7171Fox
6The Secret World of Arrietty$2,238,4693%1,522--$1,471$8,684,8641Disney
7Star Wars: Episode I - The Phantom Menace 3D$1,954,244-28%2,6550$736$35,793,9102Fox
9The Woman in Black$1,114,980-44%2,559-297$436$46,404,7943CBS Films
10Big Miracle$898,6759%1,634-499$550$17,605,6853Universal
11The Grey$575,123-45%2,107-694$273$48,610,2934Open Road
12The Descendants$556,848-43%1,243-338$448$75,572,44214Fox Searchlight
13Red Tails$327,225-29%1,009-571$324$47,885,8545Fox

Limited (100 — 999)

#TitleMon, Feb. 20 2012LocationsAvg.TotalWks.Dist.
2The Artist$541,093-37%8080$670$28,070,41213Weinstein Company
3The Iron Lady$232,770-35%623111$374$24,656,2608Weinstein Company
4Underworld Awakening$213,420-43%826-831$258$61,593,9075Sony / Screen Gems
5Alvin and the Chipmunks: Chipwrecked$189,3928%400-102$473$129,872,61010Fox
6One For the Money$144,573-44%933-1123$155$25,605,7204Lionsgate
7Extremely Loud and Incredibly Close$143,528-32%577-798$249$30,774,1239Warner Bros.
8The Adventures of Tintin$138,3452%30346$457$76,529,5159Paramount
9Sherlock Holmes: A Game of Shadows$115,345-32%403138$286$185,386,50110Warner Bros.
10Tinker, Tailor, Soldier, Spy$106,176-37%184-48$577$22,801,51411Focus
11Mission: Impossible - Ghost Protocol$105,482-33%275-194$384$207,404,96110Paramount
12Beauty and the Beast 3D$105,3263%214-464$492$47,104,4446Disney
14We Bought a Zoo$86,366-10%287-133$301$73,743,0209Fox
15The Muppets$81,230--269--$302$88,148,49013Disney
16Puss in Boots (2011)$75,976-4%163-46$466$149,074,00217Paramount / DreamWorks
17Man on a Ledge$73,699-28%401-1022$184$18,451,1554Lionsgate
182012 Oscar Nominated Short Films$72,362--138--$524$1,059,8472Shorts International
19War Horse$69,152-34%394-108$176$78,775,4509Disney / DreamWorks
20The Girl with the Dragon Tattoo (2011)$66,176-44%189--$350$101,431,0909Sony / Columbia
21My Week with Marilyn$51,456-29%120-5$429$13,694,41413Weinstein Company
22Joyful Noise$47,611-28%340-346$140$30,355,5056Warner Bros.
23Albert Nobbs$47,514-31%119-32$399$2,407,7454Roadside Attractions
24Happy Feet Two$33,238-5%135-67$246$63,859,63814Warner Bros.
25Jack and Jill$31,413-25%134--$234$74,051,63615Sony / Columbia
26The Darkest Hour$17,255-47%11395$153$21,336,9519Summit
27The Twilight Saga: Breaking Dawn - Part 1$8,328-49%148-82$56$281,275,99114Lionsgate / Summit
28Agneepath$8,031--132--$61$1,981,6054Eros International

Platform (1 — 99)

#TitleMon, Feb. 20 2012LocationsAvg.TotalWks.Dist.
1Pina$68,606--78--$880$2,243,1009IFC Films
2A Separation$60,795--54--$1,126$2,086,6328Sony Pictures Classics
3Born to Be Wild 3D$53,004-3%451$1,178$16,426,13446Warner Bros. / IMAX
4Thin Ice$33,917--53--$640$217,4441IDP/ATO Pictures
5Ek Main Aur Ekk Tu$31,934-57%98-13$326$1,058,2372UTV Communications
6Rampart$29,574--28--$1,056$239,9912Millennium Entertainment
7A Dangerous Method$27,839--96--$290$5,199,78313Sony Pictures Classics
8In Darkness$19,056--14--$1,361$161,5702Sony Pictures Classics
9Shame$14,908-31%44-8$339$3,735,07512Fox Searchlight
10Haywire$14,649-37%79-184$185$18,766,1095Relativity Media
11W.E.$12,891-32%203$645$219,8373Weinstein Company
12We Need to Talk About Kevin$12,394--16--$775$617,21511Oscilloscope
13Bullhead$9,803--7--$1,400$42,0701Drafthouse Films
14Coriolanus$9,507-35%132$731$331,4725Weinstein Company
15Undefeated$9,082-28%5--$1,816$42,2471Weinstein Company
16Chico & Rita$7,767--5--$1,553$68,1302GKIDS
17Carnage (2011)$7,223--35--$206$2,427,52310Sony Pictures Classics
18The Sitter$5,631--0-99--$30,476,84011Fox
19Young Adult$5,269-44%8752$61$16,300,30211Paramount
20Pariah (2011)$4,693-37%130$361$692,6158Focus
21The Help$3,475--13--$267$169,672,06128Disney / DreamWorks
22Midnight in Paris$2,815--16--$176$56,556,23140Sony Pictures Classics
23New Year's Eve$2,512-22%33-122$76$54,540,52511Warner Bros. / New Line
24The Devil Inside$2,442-45%34-61$72$53,183,2267Paramount
25On the Ice$2,439--0----$20,3401PMK*BNC
26Death of the Virgin$2,034--2--$1,017$18,8602Indican Pictures
27In the Land of Blood and Honey$1,793-22%8-2$224$286,7849FilmDistrict
28The Women on the 6th Floor$1,556--6--$259$605,03820Strand Releasing
29The Turin Horse$1,311--2--$656$19,0742Cinema Guild
30The Flowers of War$988--3--$329$219,8205Wrekin Hill Entertainment
31Declaration of War$900--7--$129$35,0814IFC Films
32Michael (2012)$812--1--$812$5,3581Strand Releasing
33Immortals$758-45%29-4$26$83,503,16115Relativity Media
34Khodorkovsky$727--1--$727$33,78112Kino Lorber
35The Skin I Live In$724--4--$181$3,168,68219Sony Pictures Classics
36Kung Fu Joe$612--1--$612$7,6942Indican Pictures
37The Way$558--5--$112$4,422,69120Producers Distribution Agency
38J. Edgar$499-73%11-31$45$37,304,95015Warner Bros.
39Once Upon a Time in Anatolia$492--2--$246$63,2257Cinema Guild
40Sholem Aleichem: Laughing in the Darkness$482--2--$241$863,38333International Film Circuit
41Over Your Cities Grass Will Grow$382--1--$382$48,71328Lorber Films
42Circus Columbia$364--1--$364$1,6481Strand Releasing
43Melancholia$357--5--$71$3,023,55315Magnolia Pictures
44Putin's Kiss$333--1--$333$1,8581Kino Lorber
45How Much Does Your Building Weigh, Mr Foster?$313--4--$78$12,7434First Run Features
46The Innkeepers$266--7--$38$75,1723Magnolia / Magnet
47Kill List$147--4--$37$19,5483IFC Films
48Take Shelter$127--4--$32$1,724,58821Sony Pictures Classics