Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Tue, Feb. 21 2012

Wide (1000+)

#TitleTue, Feb. 21 2012LocationsAvg.TotalWks.Dist.
1Safe House$1,981,335-49%3,1212$635$83,793,7752Universal
2The Vow$1,821,724-49%2,9580$616$90,389,3472Sony / Screen Gems
3Journey 2: The Mysterious Island$1,737,401-71%3,50030$496$60,787,8522Warner Bros. / New Line
4Ghost Rider: Spirit of Vengeance$1,520,420-55%3,174--$479$26,991,1931Sony / Columbia
5This Means War$1,353,590-48%3,189--$424$22,970,3071Fox
6Chronicle$659,549-57%2,556-352$258$53,303,0363Fox
7The Secret World of Arrietty$610,169-73%1,522--$401$9,295,0331Disney
8Star Wars: Episode I - The Phantom Menace 3D$571,757-71%2,6550$215$36,365,6672Fox
9The Woman in Black$508,462-54%2,559-297$199$46,913,2563CBS Films
10The Grey$289,003-50%2,107-694$137$48,899,2964Open Road
11The Descendants$268,412-52%1,243-338$216$75,840,85414Fox Searchlight
12Big Miracle$261,440-71%1,634-499$160$17,867,1253Universal
13Red Tails$117,112-64%1,009-571$116$48,002,9665Fox

Limited (100 — 999)

#TitleTue, Feb. 21 2012LocationsAvg.TotalWks.Dist.
1The Artist$274,827-49%8080$340$28,345,23913Weinstein Company
2Hugo$205,264-62%558-144$368$67,492,62713Paramount
3The Iron Lady$133,892-42%623111$215$24,790,1528Weinstein Company
4Underworld Awakening$115,844-46%826-831$140$61,709,7515Sony / Screen Gems
5One For the Money$73,697-49%933-1123$79$25,679,4174Lionsgate
6Extremely Loud and Incredibly Close$61,173-57%577-798$106$30,835,2969Warner Bros.
7Sherlock Holmes: A Game of Shadows$55,520-52%403138$138$185,442,02110Warner Bros.
8Contraband$52,495-44%420-661$125$65,912,7006Universal
9Mission: Impossible - Ghost Protocol$50,062-53%275-194$182$207,455,02310Paramount
10Alvin and the Chipmunks: Chipwrecked$48,648-74%400-102$122$129,921,25810Fox
11Tinker, Tailor, Soldier, Spy$46,650-56%184-48$254$22,848,16411Focus
12The Adventures of Tintin$39,728-71%30346$131$76,569,2439Paramount
13Man on a Ledge$38,342-48%401-1022$96$18,489,4974Lionsgate
14War Horse$31,651-54%394-108$80$78,807,1019Disney / DreamWorks
15Albert Nobbs$25,937-45%119-32$218$2,433,6824Roadside Attractions
16My Week with Marilyn$25,901-50%120-5$216$13,720,31513Weinstein Company
17We Bought a Zoo$25,301-71%287-133$88$73,768,3219Fox
18Beauty and the Beast 3D$25,234-76%214-464$118$47,129,6786Disney
19Joyful Noise$18,378-61%340-346$54$30,373,8836Warner Bros.
20Puss in Boots (2011)$15,652-79%163-46$96$149,089,65417Paramount / DreamWorks
21The Darkest Hour$9,033-48%11395$80$21,345,9849Summit
22Happy Feet Two$8,807-74%135-67$65$63,868,44514Warner Bros.
23The Twilight Saga: Breaking Dawn - Part 1$3,977-52%148-82$27$281,279,96814Lionsgate / Summit

Platform (1 — 99)

#TitleTue, Feb. 21 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$24,705-53%451$549$16,450,83946Warner Bros. / IMAX
2Ek Main Aur Ekk Tu$14,325-55%98-13$146$1,072,5622UTV Communications
3Shame$9,978-33%44-8$227$3,745,05312Fox Searchlight
4Haywire$7,961-46%79-184$101$18,774,0705Relativity Media
5W.E.$6,370-51%203$319$226,2073Weinstein Company
6Young Adult$4,021-24%8752$46$16,304,32311Paramount
7Coriolanus$3,647-62%132$281$335,1195Weinstein Company
8Undefeated$2,522-72%5--$504$44,7691Weinstein Company
9Pariah (2011)$2,170-54%130$167$694,7858Focus
10The Devil Inside$1,446-41%34-61$43$53,184,6727Paramount
11New Year's Eve$1,231-51%33-122$37$54,541,75611Warner Bros. / New Line
12In the Land of Blood and Honey$858-52%8-2$107$287,6429FilmDistrict
13J. Edgar$354-29%11-31$32$37,305,30415Warner Bros.
14Immortals$262-65%29-4$9$83,503,42315Relativity Media