Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Thu, Feb. 23 2012

Wide (1000+)

#TitleThu, Feb. 23 2012LocationsAvg.TotalWks.Dist.
1Safe House$1,435,660-2%3,1212$460$86,696,5602Universal
2The Vow$1,351,3497%2,9580$457$93,007,3432Sony / Screen Gems
3Journey 2: The Mysterious Island$1,262,1665%3,50030$361$63,256,3512Warner Bros. / New Line
4This Means War$1,075,2175%3,189--$337$25,070,6361Fox
5Ghost Rider: Spirit of Vengeance$993,339-5%3,174--$313$29,032,0821Sony / Columbia
6Chronicle$500,4431%2,556-352$196$54,299,9273Fox
7Star Wars: Episode I - The Phantom Menace 3D$464,8406%2,6550$175$37,269,6302Fox
8The Secret World of Arrietty$444,1196%1,522--$292$10,157,8051Disney
9The Woman in Black$418,5005%2,559-297$164$47,729,1963CBS Films
10The Descendants$264,27019%1,243-338$213$76,326,69314Fox Searchlight
11The Grey$244,0104%2,107-694$116$49,378,8064Open Road
12Big Miracle$187,9105%1,634-499$115$18,234,7753Universal
13Red Tails$124,07517%1,009-571$123$48,233,0855Fox

Limited (100 — 999)

#TitleThu, Feb. 23 2012LocationsAvg.TotalWks.Dist.
1The Artist$283,73416%8080$351$28,873,79913Weinstein Company
2Hugo$184,15510%558-144$330$67,843,94413Paramount
3The Iron Lady$123,2969%623111$198$25,026,5978Weinstein Company
4Underworld Awakening$100,9535%826-831$122$61,906,9465Sony / Screen Gems
5One For the Money$72,24217%933-1123$77$25,813,4694Lionsgate
6Extremely Loud and Incredibly Close$62,4325%577-798$108$30,956,9849Warner Bros.
7Sherlock Holmes: A Game of Shadows$49,0493%403138$122$185,538,61810Warner Bros.
8Tinker, Tailor, Soldier, Spy$46,99219%184-48$255$22,934,57711Focus
9Alvin and the Chipmunks: Chipwrecked$46,14415%400-102$115$130,007,51010Fox
10Contraband$44,2250%420-661$105$66,001,0106Universal
11Mission: Impossible - Ghost Protocol$39,5501%275-194$144$207,533,80010Paramount
12War Horse$30,63810%394-108$78$78,865,6329Disney / DreamWorks
13The Adventures of Tintin$29,1543%30346$96$76,626,7549Paramount
14Man on a Ledge$28,213-1%401-1022$70$18,546,2754Lionsgate
15My Week with Marilyn$25,7519%120-5$215$13,769,69213Weinstein Company
16Albert Nobbs$24,7647%119-32$208$2,481,5774Roadside Attractions
17Beauty and the Beast 3D$23,8173%214-464$111$47,173,7296Disney
18We Bought a Zoo$23,35418%287-133$81$73,811,5269Fox
19Joyful Noise$15,23412%340-346$45$30,402,7196Warner Bros.
20Puss in Boots (2011)$14,4754%163-46$89$149,118,02217Paramount / DreamWorks
21The Darkest Hour$7,348-7%11395$65$21,361,2379Summit
22Happy Feet Two$7,3065%135-67$54$63,882,70914Warner Bros.
23The Twilight Saga: Breaking Dawn - Part 1$3,91320%148-82$26$281,287,13314Lionsgate / Summit

Platform (1 — 99)

#TitleThu, Feb. 23 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$32,17729%451$715$16,507,94446Warner Bros. / IMAX
2Shame$10,45712%44-8$238$3,764,82312Fox Searchlight
3Ek Main Aur Ekk Tu$8,680-11%98-13$89$1,090,9762UTV Communications
4Haywire$6,6163%79-184$84$18,787,0945Relativity Media
5W.E.$5,491-8%203$275$237,6493Weinstein Company
6Coriolanus$4,0422%132$311$343,1375Weinstein Company
7Young Adult$3,528-5%8752$41$16,311,57111Paramount
8Undefeated$3,0500%5--$610$50,8821Weinstein Company
9Pariah (2011)$2,551-2%130$196$699,9468Focus
10New Year's Eve$1,57821%33-122$48$54,544,63811Warner Bros. / New Line
11The Devil Inside$1,076-5%34-61$32$53,186,8767Paramount
12In the Land of Blood and Honey$83639%8-2$105$289,0789FilmDistrict
13J. Edgar$39620%11-31$36$37,306,03015Warner Bros.
14Immortals$31614%29-4$11$83,504,01715Relativity Media