Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Fri, Feb. 24 2012

Wide (1000+)

#TitleFri, Feb. 24 2012LocationsAvg.TotalWks.Dist.
1Act of Valor$9,046,858--3,039--$2,977$9,046,8581Relativity Media
2Tyler Perry's Good Deeds$5,312,688--2,132--$2,492$5,312,6881Lionsgate
3The Vow$3,271,334142%3,03880$1,077$96,278,6773Sony / Screen Gems
4Journey 2: The Mysterious Island$3,176,897152%3,350-150$948$66,433,2483Warner Bros. / New Line
5Safe House$3,158,820120%3,052-69$1,035$89,855,3803Universal
6This Means War$2,740,087155%3,1890$859$27,810,7232Fox
7Ghost Rider: Spirit of Vengeance$2,341,735136%3,1740$738$31,373,8172Sony / Columbia
8Wanderlust$2,172,165--2,002--$1,085$2,172,1651Universal
9Gone$1,662,955--2,186--$761$1,662,9551Summit
10Chronicle$1,073,791115%1,797-759$598$55,373,7184Fox
11The Secret World of Arrietty$1,060,836139%1,5220$697$11,218,6412Disney
12The Woman in Black$867,379107%1,727-832$502$48,596,5754CBS Films
13Star Wars: Episode I - The Phantom Menace 3D$756,39263%1,618-1037$467$38,026,0223Fox

Limited (100 — 999)

#TitleFri, Feb. 24 2012LocationsAvg.TotalWks.Dist.
1The Artist$739,728161%966158$766$29,613,52714Weinstein Company
2The Descendants$542,539105%889-354$610$76,869,23215Fox Searchlight
3Hugo$383,366108%501-57$765$68,227,31014Paramount
4The Grey$221,603-9%917-1190$242$49,600,4095Open Road
5The Iron Lady$183,96049%522-101$352$25,210,5579Weinstein Company
6Big Miracle$166,420-11%628-1006$265$18,401,1954Universal
7Red Tails$129,6945%489-520$265$48,362,7796Fox
8Sherlock Holmes: A Game of Shadows$102,994110%333-70$309$185,641,61211Warner Bros.
9Tinker, Tailor, Soldier, Spy$89,37590%164-20$545$23,023,95212Focus
10Alvin and the Chipmunks: Chipwrecked$82,18978%311-89$264$130,089,69911Fox
11My Week with Marilyn$79,547209%402282$198$13,849,23914Weinstein Company
12We Bought a Zoo$79,022238%280-7$282$73,890,54810Fox
13Extremely Loud and Incredibly Close$71,16014%280-297$254$31,028,14410Warner Bros.
14Mission: Impossible - Ghost Protocol$68,35773%178-97$384$207,602,15711Paramount
15Underworld Awakening$68,156-32%260-566$262$61,975,1026Sony / Screen Gems
16The Adventures of Tintin$67,543132%272-31$248$76,694,29710Paramount
17Contraband$50,23514%197-223$255$66,051,2457Universal
18Joyful Noise$50,225230%277-63$181$30,452,9447Warner Bros.
19The Girl with the Dragon Tattoo (2011)$48,772--125-64$390$101,571,87610Sony / Columbia
20War Horse$47,26054%213-181$222$78,912,89210Disney / DreamWorks
21One For the Money$39,003-46%229-704$170$25,852,4725Lionsgate
22Albert Nobbs$34,52939%100-19$345$2,516,1065Roadside Attractions
23Puss in Boots (2011)$25,53976%138-25$185$149,143,56118Paramount / DreamWorks
24Jack and Jill$19,546--109-25$179$74,096,73116Sony / Columbia

Platform (1 — 99)

#TitleFri, Feb. 24 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$40,27525%40-5$1,007$16,548,21947Warner Bros. / IMAX
2Tere Naal Love Ho Gaya$26,215--48--$546$26,2151UTV Communications
3Man on a Ledge$20,675-27%76-325$272$18,566,9505Lionsgate
4The Darkest Hour$17,439137%94-19$186$21,378,67610Summit
5Haywire$14,203115%37-42$384$18,801,2976Relativity Media
6Shame$12,84123%25-19$514$3,777,66413Fox Searchlight
7Ek Main Aur Ekk Tu$11,27530%35-63$322$1,102,2513UTV Communications
8Happy Feet Two$10,65846%85-50$125$63,893,36715Warner Bros.
9W.E.$8,82261%15-5$588$246,4714Weinstein Company
10Coriolanus$5,22829%8-5$654$348,3656Weinstein Company
11Undefeated$5,04465%50$1,009$55,9262Weinstein Company
12Pariah (2011)$3,41734%130$263$703,3639Focus
13The Devil Inside$2,370120%25-9$95$53,189,2468Paramount
14In the Land of Blood and Honey$8370%4-4$209$289,91510FilmDistrict