Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Fri, Feb. 24 2012

Wide (1000+)

#TitleFri, Feb. 24 2012LocationsAvg.TotalWks.Dist.
1Act of Valor$9,046,858--3,039--$2,977$9,046,8581Relativity Media
2Tyler Perry's Good Deeds$5,312,688--2,132--$2,492$5,312,6881Lionsgate
3The Vow$3,271,334142%3,03880$1,077$96,278,6773Sony / Screen Gems
4Journey 2: The Mysterious Island$3,176,897152%3,350-150$948$66,433,2483Warner Bros. / New Line
5Safe House$3,158,820120%3,052-69$1,035$89,855,3803Universal
6This Means War$2,740,087155%3,1890$859$27,810,7232Fox
7Ghost Rider: Spirit of Vengeance$2,341,735136%3,1740$738$31,373,8172Sony / Columbia
8Wanderlust$2,172,165--2,002--$1,085$2,172,1651Universal
9Gone$1,662,955--2,186--$761$1,662,9551Summit
10Chronicle$1,073,791115%1,797-759$598$55,373,7184Fox
11The Secret World of Arrietty$1,060,836139%1,5220$697$11,218,6412Disney
12The Woman in Black$867,379107%1,727-832$502$48,596,5754CBS Films
13Star Wars: Episode I - The Phantom Menace 3D$756,39263%1,618-1037$467$38,026,0223Fox

Limited (100 — 999)

#TitleFri, Feb. 24 2012LocationsAvg.TotalWks.Dist.
1The Artist$739,728161%966158$766$29,613,52714Weinstein Company
2The Descendants$542,539105%889-354$610$76,869,23215Fox Searchlight
3Hugo$383,366108%501-57$765$68,227,31014Paramount
4The Grey$221,603-9%917-1190$242$49,600,4095Open Road
5The Iron Lady$183,96049%522-101$352$25,210,5579Weinstein Company
6Big Miracle$166,420-11%628-1006$265$18,401,1954Universal
7Red Tails$129,6945%489-520$265$48,362,7796Fox
8Sherlock Holmes: A Game of Shadows$102,994110%333-70$309$185,641,61211Warner Bros.
9Tinker, Tailor, Soldier, Spy$89,37590%164-20$545$23,023,95212Focus
10Alvin and the Chipmunks: Chipwrecked$82,18978%311-89$264$130,089,69911Fox
11My Week with Marilyn$79,547209%402282$198$13,849,23914Weinstein Company
12We Bought a Zoo$79,022238%280-7$282$73,890,54810Fox
13Extremely Loud and Incredibly Close$71,16014%280-297$254$31,028,14410Warner Bros.
14Mission: Impossible - Ghost Protocol$68,35773%178-97$384$207,602,15711Paramount
15Underworld Awakening$68,156-32%260-566$262$61,975,1026Sony / Screen Gems
16The Adventures of Tintin$67,543132%272-31$248$76,694,29710Paramount
17Contraband$50,23514%197-223$255$66,051,2457Universal
18Joyful Noise$50,225230%277-63$181$30,452,9447Warner Bros.
19The Girl with the Dragon Tattoo (2011)$48,772--125-64$390$101,571,87610Sony / Columbia
20War Horse$47,26054%213-181$222$78,912,89210Disney / DreamWorks
21One For the Money$39,003-46%229-704$170$25,852,4725Lionsgate
22Albert Nobbs$34,52939%100-19$345$2,516,1065Roadside Attractions
23Puss in Boots (2011)$25,53976%138-25$185$149,143,56118Paramount / DreamWorks
24Jack and Jill$19,546--109-25$179$74,096,73116Sony / Columbia

Platform (1 — 99)

#TitleFri, Feb. 24 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$40,27525%40-5$1,007$16,548,21947Warner Bros. / IMAX
2Tere Naal Love Ho Gaya$26,215--48--$546$26,2151UTV Communications
3Man on a Ledge$20,675-27%76-325$272$18,566,9505Lionsgate
4The Darkest Hour$17,439137%94-19$186$21,378,67610Summit
5Haywire$14,203115%37-42$384$18,801,2976Relativity Media
6Shame$12,84123%25-19$514$3,777,66413Fox Searchlight
7Ek Main Aur Ekk Tu$11,27530%35-63$322$1,102,2513UTV Communications
8Happy Feet Two$10,65846%85-50$125$63,893,36715Warner Bros.
9W.E.$8,82261%15-5$588$246,4714Weinstein Company
10Coriolanus$5,22829%8-5$654$348,3656Weinstein Company
11Undefeated$5,04465%50$1,009$55,9262Weinstein Company
12Pariah (2011)$3,41734%130$263$703,3639Focus
13The Devil Inside$2,370120%25-9$95$53,189,2468Paramount
14In the Land of Blood and Honey$8370%4-4$209$289,91510FilmDistrict