Grosses

'The Battle of the Five Armies' Marches to $89.1M in Five Days; 'Night at the Museum: Secret of the Tomb' ($17.1M) Outpaces 'Annie' ($15.9M) for SecondDecember 22, 2014 12:50 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies easily led this weekend's box office with $54.72 million. The third and final chapter of Peter Jackson's The Hobbit trilogy has grossed $89.13 million through its first five days of release. On the heels of a sharper than expected percentage decline on Thursday, the film rebounded nicely over the weekend and registered a five-day to three day ratio of 1.63 to 1. The five-day debut of The Battle of the Five Armies was 13 percent below the $102.05 million five-day start of 2002's The Lord of the Rings: The Two Towers (which also opened on a Wednesday) and 3.5 percent ahead of the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

The Battle of the Five Armies grossed $16.56 million on Friday, increased 29 percent on Saturday to take in $21.39 million and declined 22 percent on Sunday to gross $16.76 million. That placed the film's opening weekend to Friday ratio at 3.30 to 1, which is obviously inflated by the film opening on a Wednesday. The Hobbit: The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

IMAX grosses were responsible for $7.45 million of the film's overall gross this weekend. Thus far The Battle of the Five Armies has grossed $13.37 million from 360 IMAX locations. That represents 15 percent of the film's overall domestic gross. The audience breakdown for the film skewed towards male moviegoers (60 percent) and moviegoers over the age of 25 (60 percent).

It what turned out to be a closer than expected race for second, Fox's Night at the Museum: Secret of the Tomb was able to outpace Sony's Annie with an opening weekend take of $17.10 million. The two films clearly split up the family audience this weekend and may remain close to one another throughout the rest of the holiday season. While it was able to claim second, Night at the Museum: Secret of the Tomb opened significantly below expectations. The third installment of the Ben Stiller led franchise had already been expected to see a significant drop-off from the performance of its predecessor, 2009's Night at the Museum: Battle of the Smithsonian (which debuted with $54.17 million in its first three days). Secret of the Tomb debuted 26 percent below the $23.24 million start of 2011's Alvin and the Chipmunks: Chipwrecked.

Night at the Museum: Secret of the Tomb opened with $5.66 million on Friday, increased 16 percent on Saturday to gross $6.55 million and decreased 25 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.02 to 1. Family films tend to hold up very well throughout the holiday season and that will likely be the case for Secret of the Tomb. The film received a B+ rating on CinemaScore.

Annie debuted in third with $15.86 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the lower end of pre-release expectations. That is positive news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie trailed Night at the Museum: Secret of the Tomb by just $1.24 million this weekend. Annie opened 32 percent below the $23.24 million debut of the previously mentioned Alvin and the Chipmunks: Chipwrecked.

Annie started out with $5.29 million on Friday, increased 15 percent on Saturday to gross $6.08 million and fell 26 percent on Sunday to gross $4.49 million. That gives the film an opening weekend to Friday ratio of 3.00 to 1. Like Secret of the Tomb, Annie is likely to hold up nicely throughout the holiday season, though between the two films, it will face more direct competition from Disney's Into the Woods beginning on Christmas Day. Annie received a promising A- rating on CinemaScore, which strongly suggests that the film is going over much better with audiences than it has with critics.

Fox's Exodus: Gods and Kings landed in fourth with $8.11 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down a very sharp 66 percent from last weekend's debut. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus: Gods and Kings has grossed a lackluster $38.94 million in ten days. That places the film 7 percent behind the $41.87 million ten-day take of Son of God earlier this year.

The Hunger Games: Mockingjay - Part 1 followed closely behind in fifth with $7.88 million. The third installment of Lionsgate's blockbuster franchise was down a solid 38 percent from last weekend. Mockingjay - Part 1 has grossed $289.36 million in 31 days, which leaves it just $10.64 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

In its first weekend of wide release Fox Searchlight's Wild took in $4.11 million to place in sixth. The critically acclaimed drama starring Reese Witherspoon claimed a per-location average of $3,877 from 1,061 locations. Wild has grossed $7.17 million in 19 days of release.

On the limited front, UTV's PK was off to a very strong start with $3.57 million from 272 locations. That gave the Hindi language comedy starring Aamir Khan a per-location average of $13,108 for the frame. PK finished in ninth place among all films this weekend.

Daily Domestic Gross Mon, Feb. 27 2012

Wide (1000+)

#TitleMon, Feb. 27 2012LocationsAvg.TotalWks.Dist.
1Act of Valor$1,947,483-67%3,039--$641$26,424,1151Relativity Media
2Tyler Perry's Good Deeds$946,701-74%2,132--$444$16,530,6251Lionsgate
3Safe House$824,040-70%3,052-69$270$98,446,7453Universal
4The Vow$605,862-72%3,03880$199$103,529,9793Sony / Screen Gems
5Ghost Rider: Spirit of Vengeance$528,812-79%3,1740$167$38,567,0292Sony / Columbia
6This Means War$525,498-71%3,1890$165$34,021,1442Fox
7Wanderlust$513,060-64%2,002--$256$7,039,7101Universal
8Journey 2: The Mysterious Island$497,492-87%3,350-150$149$77,142,9453Warner Bros. / New Line
9Gone$276,142-72%2,186--$126$5,046,5021Summit
10Chronicle$234,621-75%1,797-759$131$58,219,5844Fox
11The Secret World of Arrietty$186,475-86%1,5220$123$14,695,3952Disney
12Star Wars: Episode I - The Phantom Menace 3D$165,506-83%1,618-1037$102$40,610,0913Fox
13The Woman in Black$150,564-75%1,727-832$87$50,602,2454CBS Films

Limited (100 — 999)

#TitleMon, Feb. 27 2012LocationsAvg.TotalWks.Dist.
1The Artist$354,870-50%966158$367$32,134,52714Weinstein Company
2Hugo$191,757-51%501-57$383$69,546,46114Paramount
3The Descendants$157,323-68%889-354$177$78,617,45815Fox Searchlight
4The Iron Lady$104,617-36%522-101$200$25,826,1969Weinstein Company
5The Grey$72,011-66%917-1190$79$50,251,1025Open Road
6Big Miracle$34,540-83%628-1006$55$18,938,1204Universal
7Red Tails$32,955-70%489-520$67$48,703,0536Fox
8My Week with Marilyn$30,908-56%402282$77$14,105,55914Weinstein Company
9Tinker, Tailor, Soldier, Spy$29,388-58%164-20$179$23,305,51412Focus
10Sherlock Holmes: A Game of Shadows$28,237-66%333-70$85$185,917,19011Warner Bros.
11Underworld Awakening$23,791-64%260-566$92$62,173,6246Sony / Screen Gems
12Extremely Loud and Incredibly Close$19,341-69%280-297$69$31,234,47310Warner Bros.
13Mission: Impossible - Ghost Protocol$18,876-66%178-97$106$207,789,90311Paramount
14The Adventures of Tintin$18,702-76%272-31$69$76,920,44410Paramount
15War Horse$18,502-59%213-181$87$79,059,91410Disney / DreamWorks
16Alvin and the Chipmunks: Chipwrecked$16,746-85%311-89$54$130,401,32511Fox
17Contraband$16,745-62%197-223$85$66,190,1307Universal
18We Bought a Zoo$16,566-76%280-7$59$74,112,81210Fox
19Joyful Noise$13,904-71%277-63$50$30,600,5437Warner Bros.
20Albert Nobbs$11,157-63%100-19$112$2,621,7855Roadside Attractions
21One For the Money$10,107-74%229-704$44$25,961,4435Lionsgate
22Puss in Boots (2011)$5,901-83%138-25$43$149,240,64818Paramount / DreamWorks

Platform (1 — 99)

#TitleMon, Feb. 27 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$11,442-65%40-5$286$16,636,55047Warner Bros. / IMAX
2Tere Naal Love Ho Gaya$6,134-76%48--$128$100,7171UTV Communications
3Shame$5,230-48%25-19$209$3,812,87313Fox Searchlight
4The Darkest Hour$4,867-73%94-19$52$21,431,67210Summit
5W.E.$4,364-16%15-5$291$269,6404Weinstein Company
6Happy Feet Two$4,005-77%85-50$47$63,938,37515Warner Bros.
7Man on a Ledge$3,961-68%76-325$52$18,064,8725Lionsgate
8Undefeated$3,381-28%50$676$73,5762Weinstein Company
9Haywire$3,089-63%37-42$83$18,830,2546Relativity Media
10Ek Main Aur Ekk Tu$1,781-81%35-63$51$1,132,7343UTV Communications
11Coriolanus$1,607-72%8-5$201$366,7766Weinstein Company
12Pariah (2011)$976-70%130$75$713,6819Focus
13The Devil Inside$638-63%25-9$26$53,194,5638Paramount
14In the Land of Blood and Honey$420-60%4-4$105$293,28510FilmDistrict