Grosses

'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Wed, Feb. 29 2012

Wide (1000+)

#TitleWed, Feb. 29 2012LocationsAvg.TotalWks.Dist.
1Act of Valor$1,546,735-22%3,039--$509$29,963,3691Relativity Media
2Safe House$762,845-21%3,052-69$250$100,170,9703Universal
3Tyler Perry's Good Deeds$611,465-33%2,132--$287$18,061,4861Lionsgate
4The Vow$591,247-29%3,03880$195$104,954,2473Sony / Screen Gems
5This Means War$543,858-21%3,1890$171$35,252,9262Fox
6Wanderlust$490,490-21%2,002--$245$8,150,8201Universal
7Ghost Rider: Spirit of Vengeance$475,421-23%3,1740$150$39,663,3962Sony / Columbia
8Journey 2: The Mysterious Island$462,152-24%3,350-150$138$78,211,4563Warner Bros. / New Line
9Gone$257,718-31%2,186--$118$5,678,1881Summit
10Chronicle$215,615-14%1,797-759$120$58,686,0294Fox
11The Secret World of Arrietty$180,362-13%1,5220$119$15,081,9592Disney
12Star Wars: Episode I - The Phantom Menace 3D$157,979-8%1,618-1037$98$40,939,4093Fox
13The Woman in Black$147,585-13%1,727-832$85$50,919,3524CBS Films

Limited (100 — 999)

#TitleWed, Feb. 29 2012LocationsAvg.TotalWks.Dist.
1The Artist$326,346-19%966158$338$32,861,97114Weinstein Company
2Hugo$158,351-23%501-57$316$69,909,83014Paramount
3The Descendants$150,695-16%889-354$170$78,948,14815Fox Searchlight
4The Iron Lady$102,236-16%522-101$196$26,050,4489Weinstein Company
5The Grey$70,123-8%917-1190$76$50,397,1165Open Road
6Red Tails$47,3231%489-520$97$48,797,1656Fox
7Big Miracle$37,680-8%628-1006$60$19,016,6204Universal
8My Week with Marilyn$33,116-12%402282$82$14,176,49814Weinstein Company
9Tinker, Tailor, Soldier, Spy$30,963-13%164-20$189$23,372,26712Focus
10Sherlock Holmes: A Game of Shadows$29,401-14%333-70$88$185,980,95811Warner Bros.
11Underworld Awakening$22,568-16%260-566$87$62,223,1006Sony / Screen Gems
12Mission: Impossible - Ghost Protocol$20,871-26%178-97$117$207,839,00211Paramount
13War Horse$18,697-17%213-181$88$79,101,10110Disney / DreamWorks
14The Adventures of Tintin$18,636-18%272-31$69$76,961,70910Paramount
15Alvin and the Chipmunks: Chipwrecked$17,516-20%311-89$56$130,440,83411Fox
16Extremely Loud and Incredibly Close$17,496-13%280-297$62$31,272,13510Warner Bros.
17Contraband$15,760-11%197-223$80$66,223,6207Universal
18Joyful Noise$15,377-20%277-63$56$30,635,0467Warner Bros.
19We Bought a Zoo$14,876-17%280-7$53$74,145,52510Fox
20Albert Nobbs$11,912-7%100-19$119$2,646,4445Roadside Attractions
21One For the Money$11,345-16%229-704$50$25,986,3535Lionsgate
22Puss in Boots (2011)$6,165-10%138-25$45$149,253,69418Paramount / DreamWorks

Platform (1 — 99)

#TitleWed, Feb. 29 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$21,91614%40-5$548$16,677,72947Warner Bros. / IMAX
2Tere Naal Love Ho Gaya$6,312-41%48--$132$117,7671UTV Communications
3W.E.$5,00315%15-5$334$278,9794Weinstein Company
4Man on a Ledge$4,8764%76-325$64$18,614,4185Lionsgate
5The Darkest Hour$4,713-10%94-19$50$21,441,64410Summit
6Shame$4,5805%25-19$183$3,821,80713Fox Searchlight
7Haywire$3,964-15%37-42$107$18,838,8556Relativity Media
8Happy Feet Two$3,079-14%85-50$36$63,945,05515Warner Bros.
9Undefeated$2,582-17%50$516$79,2542Weinstein Company
10Pariah (2011)$2,22773%130$171$717,1989Focus
11Ek Main Aur Ekk Tu$2,041-35%35-63$58$1,137,9363UTV Communications
12Coriolanus$1,914-20%8-5$239$371,0916Weinstein Company
13The Devil Inside$688-9%25-9$28$53,196,0068Paramount
14In the Land of Blood and Honey$485-17%4-4$121$294,35110FilmDistrict