Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Fri, Mar. 2 2012

Wide (1000+)

#TitleFri, Mar. 2 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$17,526,300--3,729--$4,700$17,526,3001Universal
2Project X (2012)$8,125,879--3,055--$2,660$8,125,8791Warner Bros.
3Act of Valor$3,808,742142%3,05314$1,248$35,348,0882Relativity Media
4Safe House$1,927,515143%2,553-499$755$102,892,0054Universal
5The Vow$1,849,986181%2,826-212$655$107,462,3354Sony / Screen Gems
6Tyler Perry's Good Deeds$1,834,761169%2,1320$861$20,579,3932Lionsgate
7This Means War$1,678,176187%2,342-847$717$37,516,8153Fox
8Journey 2: The Mysterious Island$1,369,423188%3,060-290$448$80,055,9224Warner Bros. / New Line
9Ghost Rider: Spirit of Vengeance$1,117,224116%2,487-687$449$41,297,9633Sony / Columbia
10Wanderlust$1,111,110127%2,0020$555$9,751,9252Universal
11Gone$943,750250%2,1860$432$6,891,7272Summit
12The Artist$938,801188%1,756790$535$34,127,21915Weinstein Company
13Chronicle$523,609128%1,054-743$497$59,438,8755Fox
14The Secret World of Arrietty$298,67560%1,431-91$209$15,567,0553Disney

Limited (100 — 999)

#TitleFri, Mar. 2 2012LocationsAvg.TotalWks.Dist.
1The Woman in Black$345,072106%812-915$425$51,431,9875CBS Films
2The Descendants$322,272111%694-195$464$79,422,99816Fox Searchlight
3Hugo$283,82681%406-95$699$70,350,40315Paramount
4Star Wars: Episode I - The Phantom Menace 3D$219,54323%731-887$300$41,337,8764Fox
5The Iron Lady$205,05994%511-11$401$26,361,06310Weinstein Company
6Big Miracle$82,57088%359-269$230$19,143,1505Universal
7The Girl with the Dragon Tattoo (2011)$74,864--256131$292$101,857,40011Sony / Columbia
8The Grey$73,012-4%308-609$237$50,549,5626Open Road
9Alvin and the Chipmunks: Chipwrecked$72,027292%3143$229$130,531,25612Fox
10Sherlock Holmes: A Game of Shadows$71,429118%266-67$269$186,085,22212Warner Bros.
11Tinker, Tailor, Soldier, Spy$62,734109%126-38$498$23,464,96013Focus
12We Bought a Zoo$61,786255%266-14$232$74,224,73911Fox
13Extremely Loud and Incredibly Close$60,393231%30323$199$31,350,76011Warner Bros.
14Red Tails$54,41853%249-240$219$48,887,2397Fox
15Mission: Impossible - Ghost Protocol$44,05896%107-71$412$207,905,51812Paramount
16The Adventures of Tintin$41,572117%215-57$193$77,022,41411Paramount
17Contraband$32,56083%148-49$220$66,274,0058Universal
18My Week with Marilyn$32,285-3%120-282$269$14,241,98915Weinstein Company
19Joyful Noise$31,34772%202-75$155$30,684,6608Warner Bros.
20One For the Money$16,0889%117-112$138$26,017,2466Lionsgate

Platform (1 — 99)

#TitleFri, Mar. 2 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$27,75745%400$694$16,724,61148Warner Bros. / IMAX
2Undefeated$21,735744%138$1,672$103,5633Weinstein Company
3Underworld Awakening$19,033-26%79-181$241$62,267,8027Sony / Screen Gems
4Albert Nobbs$14,59715%68-32$215$2,673,7456Roadside Attractions
5Being Flynn$12,677--4--$3,169$12,6771Focus
6W.E.$10,437113%194$549$294,3225Weinstein Company
7Coriolanus$9,025348%146$645$382,1297Weinstein Company
8Tere Naal Love Ho Gaya$8,12561%26-22$313$130,9402UTV Communications
9Happy Feet Two$7,994118%850$94$63,956,71316Warner Bros.
10Shame$7,44648%22-3$338$3,834,27014Fox Searchlight
11Paan Singh Tomar$4,101--10--$410$4,1011UTV Communications
12Haywire$2,866-32%32-5$90$18,845,9277Relativity Media
13Pariah (2011)$2,5367%130$195$722,09710Focus
14Ek Main Aur Ekk Tu$2,07816%25-10$83$1,141,8034UTV Communications
15In the Land of Blood and Honey$1,772161%84$222$296,80311FilmDistrict
16The Devil Inside$1,482172%17-8$87$53,198,0329Paramount