Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Mon, Mar. 5 2012

Wide (1000+)

#TitleMon, Mar. 5 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$3,485,750-84%3,729--$935$73,702,8201Universal
2Project X (2012)$2,119,213-60%3,055--$694$23,170,5761Warner Bros.
3Act of Valor$1,029,041-72%3,05314$337$46,140,9652Relativity Media
4Safe House$598,690-70%2,553-499$235$108,954,1154Universal
5Tyler Perry's Good Deeds$480,004-74%2,1320$225$26,271,6972Lionsgate
6The Vow$435,213-69%2,826-212$154$112,058,7094Sony / Screen Gems
7This Means War$386,058-70%2,342-847$165$41,786,0203Fox
8Journey 2: The Mysterious Island$377,117-81%3,060-290$123$85,610,9904Warner Bros. / New Line
9Ghost Rider: Spirit of Vengeance$311,720-76%2,487-687$125$45,138,0963Sony / Columbia
10Wanderlust$309,325-68%2,0020$155$12,793,9802Universal
11The Artist$302,585-70%1,756790$172$37,116,57415Weinstein Company
12Gone$195,033-70%2,1860$89$9,144,8722Summit
13Chronicle$131,963-73%1,054-743$125$60,978,6605Fox
14The Secret World of Arrietty$95,880-80%1,431-91$67$16,848,9043Disney

Limited (100 — 999)

#TitleMon, Mar. 5 2012LocationsAvg.TotalWks.Dist.
1The Descendants$87,253-73%694-195$126$80,479,79616Fox Searchlight
2Hugo$86,005-76%406-95$212$71,386,20015Paramount
3The Iron Lady$74,761-70%511-11$146$27,081,67410Weinstein Company
4The Woman in Black$74,187-70%812-915$91$52,315,5775CBS Films
5Star Wars: Episode I - The Phantom Menace 3D$70,401-80%731-887$96$42,289,1804Fox
6The Grey$25,236-62%308-609$82$50,757,7466Open Road
7Sherlock Holmes: A Game of Shadows$21,231-66%266-67$80$186,292,58212Warner Bros.
8Alvin and the Chipmunks: Chipwrecked$20,994-79%3143$67$130,825,27512Fox
9Tinker, Tailor, Soldier, Spy$18,437-72%126-38$146$23,683,85213Focus
10Big Miracle$18,105-77%359-269$50$19,380,2455Universal
11Extremely Loud and Incredibly Close$17,653-71%30323$58$31,534,05711Warner Bros.
12We Bought a Zoo$16,842-74%266-14$63$74,423,62411Fox
13The Adventures of Tintin$16,788-69%215-57$78$77,183,94511Paramount
14Red Tails$14,224-71%249-240$57$49,037,9407Fox
15Mission: Impossible - Ghost Protocol$13,789-63%107-71$129$208,033,40212Paramount
16My Week with Marilyn$13,565-63%120-282$113$14,354,11615Weinstein Company
17Contraband$11,100-64%148-49$75$66,373,1658Universal
18Joyful Noise$8,502-73%202-75$42$30,777,6418Warner Bros.
19One For the Money$4,957-69%117-112$42$26,065,7116Lionsgate

Platform (1 — 99)

#TitleMon, Mar. 5 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$18,539-39%400$463$16,811,54648Warner Bros. / IMAX
2Undefeated$6,382-72%138$491$170,4403Weinstein Company
3Albert Nobbs$6,312-69%68-32$93$2,729,3866Roadside Attractions
4W.E.$5,280-62%194$278$332,7885Weinstein Company
5Happy Feet Two$3,595-78%850$42$63,995,92316Warner Bros.
6Being Flynn$3,460-70%4--$865$47,4501Focus
7Coriolanus$3,169-71%146$226$413,4357Weinstein Company
8Shame$2,824-70%22-3$128$3,859,34014Fox Searchlight
9Tere Naal Love Ho Gaya$1,744-82%26-22$67$156,9912UTV Communications
10Pariah (2011)$1,136-58%130$87$731,49810Focus
11Haywire$983-51%32-5$31$18,853,9347Relativity Media
12Paan Singh Tomar$896-87%10--$90$21,4641UTV Communications
13In the Land of Blood and Honey$552-72%84$69$301,85711FilmDistrict
14Ek Main Aur Ekk Tu$424-86%25-10$17$1,150,5544UTV Communications
15The Devil Inside$342-77%17-8$20$53,202,0579Paramount