'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Please note that estimates from Sony and Open Road were unreported at the time of publishing.

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Tue, Mar. 6 2012

Wide (1000+)

#TitleTue, Mar. 6 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$3,674,9105%3,729--$985$77,377,7301Universal
2Project X (2012)$2,235,1585%3,055--$732$25,405,7341Warner Bros.
3Act of Valor$1,142,80211%3,05314$374$47,283,7672Relativity Media
4Safe House$700,85017%2,553-499$275$109,654,9654Universal
5The Vow$601,48238%2,826-212$213$112,660,1914Sony / Screen Gems
6Journey 2: The Mysterious Island$554,28247%3,060-290$181$86,165,2724Warner Bros. / New Line
7This Means War$505,72831%2,342-847$216$42,291,7483Fox
8Tyler Perry's Good Deeds$503,4315%2,1320$236$26,775,1282Lionsgate
10The Artist$395,09031%1,756790$225$37,511,66415Weinstein Company
11Ghost Rider: Spirit of Vengeance$372,07819%2,487-687$150$45,510,1743Sony / Columbia
14The Secret World of Arrietty$109,44514%1,431-91$76$16,958,3493Disney

Limited (100 — 999)

#TitleTue, Mar. 6 2012LocationsAvg.TotalWks.Dist.
1The Descendants$109,47825%694-195$158$80,589,27416Fox Searchlight
3The Iron Lady$107,47344%511-11$210$27,189,14710Weinstein Company
4The Woman in Black$82,22011%812-915$101$52,397,7975CBS Films
5Star Wars: Episode I - The Phantom Menace 3D$72,6283%731-887$99$42,361,8084Fox
6The Grey$28,51613%308-609$93$50,786,2626Open Road
7Alvin and the Chipmunks: Chipwrecked$26,72227%3143$85$130,851,99712Fox
8Sherlock Holmes: A Game of Shadows$25,39320%266-67$95$186,317,97512Warner Bros.
9Tinker, Tailor, Soldier, Spy$23,59328%126-38$187$23,707,44513Focus
10Big Miracle$23,16528%359-269$65$19,403,4105Universal
11Extremely Loud and Incredibly Close$22,77229%30323$75$31,556,82911Warner Bros.
12The Adventures of Tintin$22,03031%215-57$102$77,205,97511Paramount
13We Bought a Zoo$21,30727%266-14$80$74,444,93111Fox
14Mission: Impossible - Ghost Protocol$19,11139%107-71$179$208,052,51312Paramount
15My Week with Marilyn$18,40436%120-282$153$14,372,52015Weinstein Company
16Red Tails$16,78118%249-240$67$49,054,7217Fox
18Joyful Noise$11,98741%202-75$59$30,789,6288Warner Bros.
19One For the Money$6,37729%117-112$55$26,072,0886Lionsgate

Platform (1 — 99)

#TitleTue, Mar. 6 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$18,9962%400$475$16,830,54248Warner Bros. / IMAX
2Undefeated$13,221107%138$1,017$183,6613Weinstein Company
3Albert Nobbs$8,09028%68-32$119$2,737,4766Roadside Attractions
4W.E.$5,6257%194$296$338,4135Weinstein Company
5Tere Naal Love Ho Gaya$4,288146%26-22$165$161,2792UTV Communications
6Coriolanus$4,26835%146$305$417,7037Weinstein Company
7Happy Feet Two$4,18316%850$49$64,000,10616Warner Bros.
8Shame$4,15947%22-3$189$3,863,49914Fox Searchlight
9Being Flynn$3,82110%4--$955$51,2711Focus
10Paan Singh Tomar$1,31747%10--$132$22,7811UTV Communications
11Pariah (2011)$1,2328%130$95$732,73010Focus
12Haywire$1,13616%32-5$36$18,855,0707Relativity Media
13Ek Main Aur Ekk Tu$75077%25-10$30$1,151,3044UTV Communications
14In the Land of Blood and Honey$64417%84$81$302,50111FilmDistrict
15The Devil Inside$203-41%17-8$12$53,202,2609Paramount