Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Wed, Mar. 7 2012

Wide (1000+)

#TitleWed, Mar. 7 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$2,611,125-29%3,729--$700$79,988,8551Universal
2Project X (2012)$1,565,997-30%3,055--$513$26,971,7311Warner Bros.
3Act of Valor$891,491-22%3,05314$292$48,175,2582Relativity Media
4Safe House$561,660-20%2,553-499$220$110,216,6254Universal
5The Vow$456,832-24%2,826-212$162$113,117,0234Sony / Screen Gems
6This Means War$404,675-20%2,342-847$173$42,696,4233Fox
7Tyler Perry's Good Deeds$378,813-25%2,1320$178$27,153,9412Lionsgate
8Journey 2: The Mysterious Island$378,395-32%3,060-290$124$86,543,6674Warner Bros. / New Line
9The Artist$321,855-19%1,756790$183$37,833,51915Weinstein Company
10Wanderlust$320,320-24%2,0020$160$13,533,7902Universal
11Ghost Rider: Spirit of Vengeance$281,378-24%2,487-687$113$45,791,5523Sony / Columbia
12Gone$191,098-33%2,1860$87$9,620,3692Summit
13Chronicle$117,195-17%1,054-743$111$61,236,6075Fox
14The Secret World of Arrietty$90,558-17%1,431-91$63$17,048,9073Disney

Limited (100 — 999)

#TitleWed, Mar. 7 2012LocationsAvg.TotalWks.Dist.
1The Descendants$93,910-14%694-195$135$80,683,18416Fox Searchlight
2The Iron Lady$89,998-16%511-11$176$27,279,14510Weinstein Company
3Hugo$76,400-29%406-95$188$71,570,55915Paramount
4The Woman in Black$69,433-16%812-915$86$52,647,2305CBS Films
5Star Wars: Episode I - The Phantom Menace 3D$63,224-13%731-887$86$42,425,0324Fox
6The Grey$23,383-18%308-609$76$50,809,6456Open Road
7Sherlock Holmes: A Game of Shadows$22,600-11%266-67$85$186,340,57512Warner Bros.
8Alvin and the Chipmunks: Chipwrecked$22,599-15%3143$72$130,874,59612Fox
9Tinker, Tailor, Soldier, Spy$20,514-13%126-38$163$23,727,95913Focus
10Red Tails$19,28715%249-240$77$49,074,0087Fox
11Extremely Loud and Incredibly Close$18,701-18%30323$62$31,575,53011Warner Bros.
12Big Miracle$17,950-23%359-269$50$19,421,3605Universal
13My Week with Marilyn$17,694-4%120-282$147$14,390,21415Weinstein Company
14We Bought a Zoo$16,964-20%266-14$64$74,461,89511Fox
15The Adventures of Tintin$16,529-25%215-57$77$77,222,50411Paramount
16Mission: Impossible - Ghost Protocol$12,806-33%107-71$120$208,065,31912Paramount
17Contraband$11,150-20%148-49$75$66,398,3058Universal
18Joyful Noise$9,350-22%202-75$46$30,798,9788Warner Bros.
19One For the Money$5,873-8%117-112$50$26,077,9616Lionsgate

Platform (1 — 99)

#TitleWed, Mar. 7 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$27,62645%400$691$16,858,16848Warner Bros. / IMAX
2Albert Nobbs$7,068-13%68-32$104$2,744,5446Roadside Attractions
3Undefeated$7,064-47%138$543$190,7253Weinstein Company
4Shame$5,68737%22-3$259$3,869,18614Fox Searchlight
5W.E.$5,239-7%194$276$343,6525Weinstein Company
6Being Flynn$4,0606%4--$1,015$55,3311Focus
7Coriolanus$3,603-16%146$257$421,3067Weinstein Company
8Happy Feet Two$3,028-28%850$36$64,003,13416Warner Bros.
9Tere Naal Love Ho Gaya$2,402-44%26-22$92$163,6812UTV Communications
10Paan Singh Tomar$2,04655%10--$205$24,8271UTV Communications
11Pariah (2011)$1,47119%130$113$734,20110Focus
12Haywire$934-18%32-5$29$18,856,0047Relativity Media
13In the Land of Blood and Honey$72112%84$90$303,22211FilmDistrict
14The Devil Inside$417105%17-8$25$53,202,6779Paramount
15Ek Main Aur Ekk Tu$382-49%25-10$15$1,151,6864UTV Communications