Grosses

'The Battle of the Five Armies' Set for $88.4M in Five Days; Secret of the Tomb' and 'Annie' Battle for Second with $19.2M and $17.5M RespectivelyDecember 20, 2014 08:48 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $16.58 million on Friday to lead the daily box office for a third consecutive day. The third and final chapter of Peter Jackson's The Hobbit trilogy increased a strong 66.5 percent over Thursday. Friday's daily hold was a good sign for the film after the sharper than anticipated percentage decline it experienced on Thursday. In comparison, 2002's The Lord of the Rings: The Two Towers increased 39 percent on its first Friday to gross $19.22 million.

The Hobbit: The Battle of the Five Armies has grossed $50.98 million in three days, which places it 14 percent behind the $59.26 million three-day start of The Two Towers. BOXOFFICE currently projects $54.0 million over the weekend for The Battle of the Five Armies and a five-day start of $88.41 million. That would be in the same neighborhood as the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

IMAX grosses were responsible for $2.18 million of the film's overall gross on Friday. Thus far The Battle of the Five Armies has grossed $8.08 million from IMAX locations. That represents 15.8 percent of the film's overall domestic gross. The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

It was a close race for second place on Friday, with Fox's Night at the Museum: Secret of the Tomb outpacing Sony's Annie with an estimated opening day performance of $5.625 million. The two films were separated by just $325,000 on Friday and are likely to remain fairly close to one another throughout the rest of the weekend (and perhaps throughout the rest of the holiday season as well). Secret of the Tomb opened 16 percent below the $6.71 million opening day take of 2011's Alvin and the Chipmunks: Chipwrecked. BOXOFFICE currently projects a $19.2 million debut for Night at the Museum: Secret of the Tomb, which would be below expectations. The film received a B+ rating on CinemaScore.

Annie claimed third place with an estimated $5.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the higher end of expectations on Friday. That is welcome news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie opened 21 percent below the opening day take of Alvin and the Chipmunks: Chipwrecked. BOXOFFICE is projecting a $17.5 million debut for Annie. The film received an promising A- rating on CinemaScore.

The Hunger Games: Mockingjay - Part 1 inched ahead of Exodus: Gods and Kings to take fourth place on Friday with an estimated $2.28 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last Friday. Mockingjay - Part 1 has grossed $283.76 million in 29 days, which leaves it $16.24 million away from becoming the second release of 2014 to reach the $300 million domestic milestone. BOXOFFICE currently estimates a $7.8 million take for Mockingjay - Part 1 this weekend.

Fox's Exodus: Gods and Kings landed in fifth with an estimated $2.275 million. The pricey Ridley Scott directed biblical epic was down a very sharp 74 percent from last Friday's opening day take. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus has grossed an underwhelming $33.11 million through eight days. BOXOFFICE projects $7.7 million for Exodus: Gods and Kings this weekend, which would represent a 68 percent slide.

On its first day of wide release, Fox Searchlight's Wild took in an estimated $1.175 million from 1,061 locations. The critically acclaimed drama starring Reese Witherspoon has grossed $4.24 million in 18 days. BOXOFFICE is projecting $3.75 million for Wild this weekend.

Daily Domestic Gross Thu, Mar. 8 2012

Wide (1000+)

#TitleThu, Mar. 8 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$2,889,97511%3,729--$775$82,878,8301Universal
2Project X (2012)$1,603,2642%3,055--$525$28,574,9951Warner Bros.
3Act of Valor$925,3394%3,05314$303$49,100,5972Relativity Media
4Safe House$587,1905%2,553-499$230$110,803,8154Universal
5The Vow$496,7239%2,826-212$176$113,613,7464Sony / Screen Gems
6Journey 2: The Mysterious Island$486,94429%3,060-290$159$87,030,6114Warner Bros. / New Line
7This Means War$442,9279%2,342-847$189$43,139,3503Fox
8Tyler Perry's Good Deeds$388,5083%2,1320$182$27,542,4492Lionsgate
9Wanderlust$330,3303%2,0020$165$13,864,1202Universal
10The Artist$321,5040%1,756790$183$38,155,02315Weinstein Company
11Ghost Rider: Spirit of Vengeance$308,59510%2,487-687$124$46,100,1473Sony / Columbia
12Gone$210,91310%2,1860$96$9,831,2822Summit
13Chronicle$126,2658%1,054-743$120$61,362,8725Fox
14The Secret World of Arrietty$106,36117%1,431-91$74$17,155,2683Disney

Limited (100 — 999)

#TitleThu, Mar. 8 2012LocationsAvg.TotalWks.Dist.
1The Descendants$94,5781%694-195$136$80,777,76216Fox Searchlight
2The Iron Lady$84,673-6%511-11$166$27,363,81710Weinstein Company
3Star Wars: Episode I - The Phantom Menace 3D$79,14125%731-887$108$42,504,1734Fox
4Hugo$75,245-2%406-95$185$71,645,80415Paramount
5The Woman in Black$73,0165%812-915$90$52,540,2465CBS Films
6The Grey$26,65614%308-609$87$50,836,3016Open Road
7Alvin and the Chipmunks: Chipwrecked$25,74514%3143$82$130,900,34112Fox
8Sherlock Holmes: A Game of Shadows$24,5989%266-67$92$186,365,17312Warner Bros.
9Tinker, Tailor, Soldier, Spy$21,6916%126-38$172$23,479,65013Focus
10The Adventures of Tintin$21,23228%215-57$99$77,243,73611Paramount
11Extremely Loud and Incredibly Close$20,58510%30323$68$31,596,11511Warner Bros.
12We Bought a Zoo$19,76116%266-14$74$74,481,65611Fox
13Big Miracle$19,4758%359-269$54$19,441,1055Universal
14Mission: Impossible - Ghost Protocol$18,44744%107-71$172$208,083,76612Paramount
15Red Tails$18,071-6%249-240$73$49,227,9877Fox
16My Week with Marilyn$15,416-13%120-282$128$14,405,63015Weinstein Company
17Contraband$12,58013%148-49$85$66,410,8858Universal
18Joyful Noise$10,1769%202-75$50$30,809,1548Warner Bros.
19One For the Money$6,56712%117-112$56$26,084,5286Lionsgate

Platform (1 — 99)

#TitleThu, Mar. 8 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$27,7350%400$693$16,885,90348Warner Bros. / IMAX
2Albert Nobbs$7,2342%68-32$106$2,753,0526Roadside Attractions
3Undefeated$6,085-14%138$468$196,8103Weinstein Company
4W.E.$5,74110%194$302$343,3935Weinstein Company
5Shame$4,652-18%22-3$211$3,873,83814Fox Searchlight
6Coriolanus$3,6612%146$262$424,9677Weinstein Company
7Happy Feet Two$3,33210%850$39$64,006,46616Warner Bros.
8Being Flynn$3,084-24%4--$771$58,4151Focus
9Tere Naal Love Ho Gaya$1,916-20%26-22$74$165,5972UTV Communications
10Pariah (2011)$1,89429%130$146$736,09510Focus
11Paan Singh Tomar$1,498-27%10--$150$26,3251UTV Communications
12The Devil Inside$843102%17-8$50$53,203,5209Paramount
13Haywire$806-14%32-5$25$18,856,8107Relativity Media
14In the Land of Blood and Honey$655-9%0-4--$303,87711FilmDistrict
15Ek Main Aur Ekk Tu$130-66%25-10$5$1,151,8164UTV Communications