Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, Mar. 8 2012

Wide (1000+)

#TitleThu, Mar. 8 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$2,889,97511%3,729--$775$82,878,8301Universal
2Project X (2012)$1,603,2642%3,055--$525$28,574,9951Warner Bros.
3Act of Valor$925,3394%3,05314$303$49,100,5972Relativity Media
4Safe House$587,1905%2,553-499$230$110,803,8154Universal
5The Vow$496,7239%2,826-212$176$113,613,7464Sony / Screen Gems
6Journey 2: The Mysterious Island$486,94429%3,060-290$159$87,030,6114Warner Bros. / New Line
7This Means War$442,9279%2,342-847$189$43,139,3503Fox
8Tyler Perry's Good Deeds$388,5083%2,1320$182$27,542,4492Lionsgate
9Wanderlust$330,3303%2,0020$165$13,864,1202Universal
10The Artist$321,5040%1,756790$183$38,155,02315Weinstein Company
11Ghost Rider: Spirit of Vengeance$308,59510%2,487-687$124$46,100,1473Sony / Columbia
12Gone$210,91310%2,1860$96$9,831,2822Summit
13Chronicle$126,2658%1,054-743$120$61,362,8725Fox
14The Secret World of Arrietty$106,36117%1,431-91$74$17,155,2683Disney

Limited (100 — 999)

#TitleThu, Mar. 8 2012LocationsAvg.TotalWks.Dist.
1The Descendants$94,5781%694-195$136$80,777,76216Fox Searchlight
2The Iron Lady$84,673-6%511-11$166$27,363,81710Weinstein Company
3Star Wars: Episode I - The Phantom Menace 3D$79,14125%731-887$108$42,504,1734Fox
4Hugo$75,245-2%406-95$185$71,645,80415Paramount
5The Woman in Black$73,0165%812-915$90$52,540,2465CBS Films
6The Grey$26,65614%308-609$87$50,836,3016Open Road
7Alvin and the Chipmunks: Chipwrecked$25,74514%3143$82$130,900,34112Fox
8Sherlock Holmes: A Game of Shadows$24,5989%266-67$92$186,365,17312Warner Bros.
9Tinker, Tailor, Soldier, Spy$21,6916%126-38$172$23,479,65013Focus
10The Adventures of Tintin$21,23228%215-57$99$77,243,73611Paramount
11Extremely Loud and Incredibly Close$20,58510%30323$68$31,596,11511Warner Bros.
12We Bought a Zoo$19,76116%266-14$74$74,481,65611Fox
13Big Miracle$19,4758%359-269$54$19,441,1055Universal
14Mission: Impossible - Ghost Protocol$18,44744%107-71$172$208,083,76612Paramount
15Red Tails$18,071-6%249-240$73$49,227,9877Fox
16My Week with Marilyn$15,416-13%120-282$128$14,405,63015Weinstein Company
17Contraband$12,58013%148-49$85$66,410,8858Universal
18Joyful Noise$10,1769%202-75$50$30,809,1548Warner Bros.
19One For the Money$6,56712%117-112$56$26,084,5286Lionsgate

Platform (1 — 99)

#TitleThu, Mar. 8 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$27,7350%400$693$16,885,90348Warner Bros. / IMAX
2Albert Nobbs$7,2342%68-32$106$2,753,0526Roadside Attractions
3Undefeated$6,085-14%138$468$196,8103Weinstein Company
4W.E.$5,74110%194$302$343,3935Weinstein Company
5Shame$4,652-18%22-3$211$3,873,83814Fox Searchlight
6Coriolanus$3,6612%146$262$424,9677Weinstein Company
7Happy Feet Two$3,33210%850$39$64,006,46616Warner Bros.
8Being Flynn$3,084-24%4--$771$58,4151Focus
9Tere Naal Love Ho Gaya$1,916-20%26-22$74$165,5972UTV Communications
10Pariah (2011)$1,89429%130$146$736,09510Focus
11Paan Singh Tomar$1,498-27%10--$150$26,3251UTV Communications
12The Devil Inside$843102%17-8$50$53,203,5209Paramount
13Haywire$806-14%32-5$25$18,856,8107Relativity Media
14In the Land of Blood and Honey$655-9%0-4--$303,87711FilmDistrict
15Ek Main Aur Ekk Tu$130-66%25-10$5$1,151,8164UTV Communications