Grosses

'The Battle of the Five Armies' Marches to $89.1M in Five Days; 'Night at the Museum: Secret of the Tomb' ($17.1M) Outpaces 'Annie' ($15.9M) for SecondDecember 22, 2014 12:50 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies easily led this weekend's box office with $54.72 million. The third and final chapter of Peter Jackson's The Hobbit trilogy has grossed $89.13 million through its first five days of release. On the heels of a sharper than expected percentage decline on Thursday, the film rebounded nicely over the weekend and registered a five-day to three day ratio of 1.63 to 1. The five-day debut of The Battle of the Five Armies was 13 percent below the $102.05 million five-day start of 2002's The Lord of the Rings: The Two Towers (which also opened on a Wednesday) and 3.5 percent ahead of the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

The Battle of the Five Armies grossed $16.56 million on Friday, increased 29 percent on Saturday to take in $21.39 million and declined 22 percent on Sunday to gross $16.76 million. That placed the film's opening weekend to Friday ratio at 3.30 to 1, which is obviously inflated by the film opening on a Wednesday. The Hobbit: The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

IMAX grosses were responsible for $7.45 million of the film's overall gross this weekend. Thus far The Battle of the Five Armies has grossed $13.37 million from 360 IMAX locations. That represents 15 percent of the film's overall domestic gross. The audience breakdown for the film skewed towards male moviegoers (60 percent) and moviegoers over the age of 25 (60 percent).

It what turned out to be a closer than expected race for second, Fox's Night at the Museum: Secret of the Tomb was able to outpace Sony's Annie with an opening weekend take of $17.10 million. The two films clearly split up the family audience this weekend and may remain close to one another throughout the rest of the holiday season. While it was able to claim second, Night at the Museum: Secret of the Tomb opened significantly below expectations. The third installment of the Ben Stiller led franchise had already been expected to see a significant drop-off from the performance of its predecessor, 2009's Night at the Museum: Battle of the Smithsonian (which debuted with $54.17 million in its first three days). Secret of the Tomb debuted 26 percent below the $23.24 million start of 2011's Alvin and the Chipmunks: Chipwrecked.

Night at the Museum: Secret of the Tomb opened with $5.66 million on Friday, increased 16 percent on Saturday to gross $6.55 million and decreased 25 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.02 to 1. Family films tend to hold up very well throughout the holiday season and that will likely be the case for Secret of the Tomb. The film received a B+ rating on CinemaScore.

Annie debuted in third with $15.86 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the lower end of pre-release expectations. That is positive news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie trailed Night at the Museum: Secret of the Tomb by just $1.24 million this weekend. Annie opened 32 percent below the $23.24 million debut of the previously mentioned Alvin and the Chipmunks: Chipwrecked.

Annie started out with $5.29 million on Friday, increased 15 percent on Saturday to gross $6.08 million and fell 26 percent on Sunday to gross $4.49 million. That gives the film an opening weekend to Friday ratio of 3.00 to 1. Like Secret of the Tomb, Annie is likely to hold up nicely throughout the holiday season, though between the two films, it will face more direct competition from Disney's Into the Woods beginning on Christmas Day. Annie received a promising A- rating on CinemaScore, which strongly suggests that the film is going over much better with audiences than it has with critics.

Fox's Exodus: Gods and Kings landed in fourth with $8.11 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down a very sharp 66 percent from last weekend's debut. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus: Gods and Kings has grossed a lackluster $38.94 million in ten days. That places the film 7 percent behind the $41.87 million ten-day take of Son of God earlier this year.

The Hunger Games: Mockingjay - Part 1 followed closely behind in fifth with $7.88 million. The third installment of Lionsgate's blockbuster franchise was down a solid 38 percent from last weekend. Mockingjay - Part 1 has grossed $289.36 million in 31 days, which leaves it just $10.64 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

In its first weekend of wide release Fox Searchlight's Wild took in $4.11 million to place in sixth. The critically acclaimed drama starring Reese Witherspoon claimed a per-location average of $3,877 from 1,061 locations. Wild has grossed $7.17 million in 19 days of release.

On the limited front, UTV's PK was off to a very strong start with $3.57 million from 272 locations. That gave the Hindi language comedy starring Aamir Khan a per-location average of $13,108 for the frame. PK finished in ninth place among all films this weekend.

Daily Domestic Gross Sun, Mar. 11 2012

Wide (1000+)

#TitleSun, Mar. 11 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$11,369,110-37%3,74617$3,035$121,724,8502Universal
2John Carter$8,040,836-35%3,749--$2,145$30,180,1881Disney
3Project X (2012)$2,724,497-38%3,0550$892$39,717,0982Warner Bros.
4Act of Valor$1,878,707-39%2,951-102$637$56,092,4743Relativity Media
5A Thousand Words$1,540,527-43%1,890--$815$6,176,2801Paramount
6Silent House (2012)$1,332,039-50%2,124--$627$6,661,2341Open Road
7Safe House$1,221,880-45%2,144-409$570$115,605,3255Universal
8Journey 2: The Mysterious Island$1,047,949-38%2,525-535$415$90,641,9995Warner Bros. / New Line
9The Vow$866,512-49%2,478-348$350$117,456,2315Sony / Screen Gems
10This Means War$845,763-50%1,949-393$434$46,895,4104Fox
11Tyler Perry's Good Deeds$706,664-49%1,516-616$466$30,446,4533Lionsgate
12Ghost Rider: Spirit of Vengeance$533,103-41%1,804-683$296$48,065,2704Sony / Columbia
13The Artist$526,750-46%1,505-251$350$40,234,93316Weinstein Company
14Wanderlust$403,195-46%1,220-782$330$15,517,7653Universal
15Gone$185,824-54%1,144-1042$162$10,727,0703Summit

Limited (100 — 999)

#TitleSun, Mar. 11 2012LocationsAvg.TotalWks.Dist.
1Friends With Kids$511,474-44%369--$1,386$2,019,0831Roadside Attractions
2Chronicle$236,387-43%595-459$397$62,267,4416Fox
3Hugo$173,154-42%313-93$553$72,269,11916Paramount
4The Descendants$164,104-50%517-177$317$81,454,62417Fox Searchlight
5The Iron Lady$145,998-46%447-64$327$27,931,79111Weinstein Company
6The Secret World of Arrietty$140,785-28%501-930$281$17,572,9654Disney
7The Woman in Black$109,725-51%433-379$253$53,031,2836CBS Films
8Star Wars: Episode I - The Phantom Menace 3D$107,972-32%258-473$418$42,845,7545Fox
9Alvin and the Chipmunks: Chipwrecked$82,187-39%287-27$286$131,187,52513Fox
10Mission: Impossible - Ghost Protocol$81,008-43%229122$354$208,394,55413Paramount
11We Bought a Zoo$50,072-43%228-38$220$74,669,87712Fox
12The Adventures of Tintin$44,413-30%153-62$290$77,384,66712Paramount
13The Girl with the Dragon Tattoo (2011)$42,861-48%211-45$203$102,363,77112Sony / Columbia
14Tinker, Tailor, Soldier, Spy$41,197-53%109-17$378$23,922,14414Focus
15Big Miracle$36,905-49%238-121$155$19,594,7656Universal
16Sherlock Holmes: A Game of Shadows$36,098-50%208-58$174$186,523,36613Warner Bros.
17The Grey$35,981-34%151-157$238$50,960,0417Open Road
18Red Tails$30,171-42%178-71$170$49,343,1888Fox
19Extremely Loud and Incredibly Close$29,006-43%202-101$144$31,711,09312Warner Bros.
20My Week with Marilyn$23,853-38%1200$199$14,486,30316Weinstein Company
21Contraband$23,800-30%119-29$200$66,489,4259Universal
22Joyful Noise$16,214-37%103-99$157$30,867,7069Warner Bros.

Platform (1 — 99)

#TitleSun, Mar. 11 2012LocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$60,707-43%18--$3,373$225,8941CBS Films
2Born to Be Wild 3D$32,790-32%400$820$17,007,78049Warner Bros. / IMAX
3Undefeated$16,794-38%130$1,292$254,3884Weinstein Company
4Coriolanus$13,909-37%195$732$474,7908Weinstein Company
5Being Flynn$12,148-41%128$1,012$102,9862Focus
6Haywire$11,628-34%8250$142$18,898,1798Relativity Media
7W.E.$11,218-28%245$467$384,9626Weinstein Company
8Albert Nobbs$10,926-37%45-23$243$2,791,4087Roadside Attractions
9One For the Money$8,856-42%64-53$138$26,119,7687Lionsgate
10Pariah (2011)$6,348-29%196$334$758,09911Focus
11Shame$5,609-45%20-2$280$3,896,10115Fox Searchlight
12Tere Naal Love Ho Gaya$2,79820%10-16$280$171,7763UTV Communications
13Paan Singh Tomar$2,205-34%5-5$441$33,9132UTV Communications
14The Devil Inside$404-56%10-7$40$53,205,75910Paramount
15Ek Main Aur Ekk Tu$371-60%4-21$93$1,153,3605UTV Communications