Grosses

'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Sun, Mar. 11 2012

Wide (1000+)

#TitleSun, Mar. 11 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$11,369,110-37%3,74617$3,035$121,724,8502Universal
2John Carter$8,040,836-35%3,749--$2,145$30,180,1881Disney
3Project X (2012)$2,724,497-38%3,0550$892$39,717,0982Warner Bros.
4Act of Valor$1,878,707-39%2,951-102$637$56,092,4743Relativity Media
5A Thousand Words$1,540,527-43%1,890--$815$6,176,2801Paramount
6Silent House (2012)$1,332,039-50%2,124--$627$6,661,2341Open Road
7Safe House$1,221,880-45%2,144-409$570$115,605,3255Universal
8Journey 2: The Mysterious Island$1,047,949-38%2,525-535$415$90,641,9995Warner Bros. / New Line
9The Vow$866,512-49%2,478-348$350$117,456,2315Sony / Screen Gems
10This Means War$845,763-50%1,949-393$434$46,895,4104Fox
11Tyler Perry's Good Deeds$706,664-49%1,516-616$466$30,446,4533Lionsgate
12Ghost Rider: Spirit of Vengeance$533,103-41%1,804-683$296$48,065,2704Sony / Columbia
13The Artist$526,750-46%1,505-251$350$40,234,93316Weinstein Company
14Wanderlust$403,195-46%1,220-782$330$15,517,7653Universal
15Gone$185,824-54%1,144-1042$162$10,727,0703Summit

Limited (100 — 999)

#TitleSun, Mar. 11 2012LocationsAvg.TotalWks.Dist.
1Friends With Kids$511,474-44%369--$1,386$2,019,0831Roadside Attractions
2Chronicle$236,387-43%595-459$397$62,267,4416Fox
3Hugo$173,154-42%313-93$553$72,269,11916Paramount
4The Descendants$164,104-50%517-177$317$81,454,62417Fox Searchlight
5The Iron Lady$145,998-46%447-64$327$27,931,79111Weinstein Company
6The Secret World of Arrietty$140,785-28%501-930$281$17,572,9654Disney
7The Woman in Black$109,725-51%433-379$253$53,031,2836CBS Films
8Star Wars: Episode I - The Phantom Menace 3D$107,972-32%258-473$418$42,845,7545Fox
9Alvin and the Chipmunks: Chipwrecked$82,187-39%287-27$286$131,187,52513Fox
10Mission: Impossible - Ghost Protocol$81,008-43%229122$354$208,394,55413Paramount
11We Bought a Zoo$50,072-43%228-38$220$74,669,87712Fox
12The Adventures of Tintin$44,413-30%153-62$290$77,384,66712Paramount
13The Girl with the Dragon Tattoo (2011)$42,861-48%211-45$203$102,363,77112Sony / Columbia
14Tinker, Tailor, Soldier, Spy$41,197-53%109-17$378$23,922,14414Focus
15Big Miracle$36,905-49%238-121$155$19,594,7656Universal
16Sherlock Holmes: A Game of Shadows$36,098-50%208-58$174$186,523,36613Warner Bros.
17The Grey$35,981-34%151-157$238$50,960,0417Open Road
18Red Tails$30,171-42%178-71$170$49,343,1888Fox
19Extremely Loud and Incredibly Close$29,006-43%202-101$144$31,711,09312Warner Bros.
20My Week with Marilyn$23,853-38%1200$199$14,486,30316Weinstein Company
21Contraband$23,800-30%119-29$200$66,489,4259Universal
22Joyful Noise$16,214-37%103-99$157$30,867,7069Warner Bros.

Platform (1 — 99)

#TitleSun, Mar. 11 2012LocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$60,707-43%18--$3,373$225,8941CBS Films
2Born to Be Wild 3D$32,790-32%400$820$17,007,78049Warner Bros. / IMAX
3Undefeated$16,794-38%130$1,292$254,3884Weinstein Company
4Coriolanus$13,909-37%195$732$474,7908Weinstein Company
5Being Flynn$12,148-41%128$1,012$102,9862Focus
6Haywire$11,628-34%8250$142$18,898,1798Relativity Media
7W.E.$11,218-28%245$467$384,9626Weinstein Company
8Albert Nobbs$10,926-37%45-23$243$2,791,4087Roadside Attractions
9One For the Money$8,856-42%64-53$138$26,119,7687Lionsgate
10Pariah (2011)$6,348-29%196$334$758,09911Focus
11Shame$5,609-45%20-2$280$3,896,10115Fox Searchlight
12Tere Naal Love Ho Gaya$2,79820%10-16$280$171,7763UTV Communications
13Paan Singh Tomar$2,205-34%5-5$441$33,9132UTV Communications
14The Devil Inside$404-56%10-7$40$53,205,75910Paramount
15Ek Main Aur Ekk Tu$371-60%4-21$93$1,153,3605UTV Communications