Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Wed, Mar. 14 2012

Wide (1000+)

#TitleWed, Mar. 14 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$3,126,450-20%3,74617$835$132,194,0102Universal
2John Carter$2,038,339-27%3,749--$544$37,553,5951Disney
3Project X (2012)$941,131-28%3,0550$308$43,158,4812Warner Bros.
4Act of Valor$592,448-19%2,951-102$201$58,090,3073Relativity Media
5A Thousand Words$483,624-26%1,890--$256$7,837,7911Paramount
6Journey 2: The Mysterious Island$444,316-27%2,525-535$176$92,113,3975Warner Bros. / New Line
7Safe House$438,450-20%2,144-409$205$117,041,7955Universal
8Silent House (2012)$407,023-25%2,124--$192$8,095,7311Open Road
9The Vow$372,137-21%2,478-348$150$118,659,8645Sony / Screen Gems
10This Means War$351,252-17%1,949-393$180$48,016,8994Fox
11Tyler Perry's Good Deeds$201,493-20%1,516-616$133$31,136,6803Lionsgate
12Ghost Rider: Spirit of Vengeance$194,049-12%1,804-683$108$48,674,4444Sony / Columbia
13The Artist$191,870-21%1,505-251$127$40,856,83916Weinstein Company
14Wanderlust$157,990-26%1,220-782$130$16,053,8953Universal
15Gone$81,289-26%1,144-1042$71$10,998,3613Summit

Limited (100 — 999)

#TitleWed, Mar. 14 2012LocationsAvg.TotalWks.Dist.
1Friends With Kids$168,961-18%369--$458$2,555,7791Roadside Attractions
2Chronicle$96,017-8%595-459$161$62,568,4236Fox
3The Iron Lady$59,857-22%447-64$134$28,123,67111Weinstein Company
4The Descendants$57,936-24%517-177$112$81,664,48317Fox Searchlight
5Hugo$53,302-23%313-93$170$72,446,06616Paramount
6The Secret World of Arrietty$48,713-7%501-930$97$17,720,3954Disney
7Alvin and the Chipmunks: Chipwrecked$46,438-6%287-27$162$131,323,39713Fox
8The Woman in Black$45,634-14%433-379$105$53,179,5826CBS Films
9Mission: Impossible - Ghost Protocol$34,795-17%229122$152$208,506,42213Paramount
10Star Wars: Episode I - The Phantom Menace 3D$29,795-3%258-473$115$42,935,1355Fox
11The Adventures of Tintin$24,700-15%153-62$161$77,459,12412Paramount
12Tinker, Tailor, Soldier, Spy$22,9347%109-17$210$23,982,04114Focus
13We Bought a Zoo$22,197-18%228-38$97$74,741,77612Fox
14Sherlock Holmes: A Game of Shadows$16,528-10%208-58$79$186,573,40213Warner Bros.
15Big Miracle$15,550-13%238-121$65$19,642,5006Universal
16The Grey$13,888-13%151-157$92$51,002,9787Open Road
17Red Tails$11,8470%178-71$67$49,377,2658Fox
18Extremely Loud and Incredibly Close$10,982-15%202-101$54$31,745,47512Warner Bros.
19Contraband$9,475-6%119-29$80$66,517,9409Universal
20My Week with Marilyn$9,014-39%1200$75$14,518,97716Weinstein Company
21Joyful Noise$4,936-19%103-99$48$30,883,7229Warner Bros.

Platform (1 — 99)

#TitleWed, Mar. 14 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$32,8174%400$820$17,094,89849Warner Bros. / IMAX
2Salmon Fishing in the Yemen$20,224-11%18--$1,124$287,8561CBS Films
3Undefeated$6,64210%130$511$272,6314Weinstein Company
4Coriolanus$5,8815%195$310$491,6038Weinstein Company
5Albert Nobbs$5,2471%45-23$117$2,808,1117Roadside Attractions
6Haywire$5,037-17%8250$61$18,914,7468Relativity Media
7W.E.$4,88618%245$204$397,8646Weinstein Company
8Being Flynn$3,880-12%128$323$115,3732Focus
9Shame$3,68212%20-2$184$3,905,59315Fox Searchlight
10One For the Money$3,436-1%64-53$54$26,129,6287Lionsgate
11Pariah (2011)$3,05835%196$161$766,24311Focus
12Tere Naal Love Ho Gaya$1,212-5%10-16$121$175,1273UTV Communications
13Paan Singh Tomar$292-39%5-5$58$34,9112UTV Communications
14Ek Main Aur Ekk Tu$158-65%4-21$40$1,154,1245UTV Communications
15The Devil Inside$111-44%10-7$11$53,206,23110Paramount