Grosses

'Fury' Leads the Way with $23.5M Debut; 'Gone Girl' Passes $100M Mark after $17.8M Take; 'The Book of Life' Solid in Third with $17.0MOctober 19, 2014 08:54 AM

by Daniel Garris

Sony's Fury debuted in first place this weekend with an estimated $23.5 million. The David Ayer directed war film starring Brad Pitt opened on the low end of pre-release expectations. Fury opened a slim 7 percent ahead of the $22.00 million debut of Sony's The Monuments Men back in February and 20.5 percent ahead of the $19.50 million start of Sony's Moneyball back in September of 2011. Like both of those films were able to do, Fury will hope to hold up well going forward.

Fury opened with $8.83 million on Friday (which included a relatively large $1.2 million from Thursday night shows), increased 3 percent on Saturday to take in $9.13 million and is estimated to fall 39 percent on Sunday to gross $5.55 million. That places the film's estimated opening weekend to Friday ratio at a somewhat front-loaded 2.66 to 1. The audience breakdown for Fury skewed towards male moviegoers (60 percent) and slightly towards moviegoers over the age of 35 (51 percent). Fury received an encouraging A- rating on CinemaScore.

After leading the box office each of the past two weekends, Fox's Gone Girl placed in second this weekend with an estimated $17.8 million. The critically acclaimed David Fincher directed film starring Ben Affleck continued to hold up well, as it was down just 33 percent from last weekend. Gone Girl surpassed the $100 million mark this weekend and has now grossed $107.07 million through 17 days of release. Before much longer, Gone Girl will zoom past the $127.51 million final domestic gross of 2008's The Curious Case of Benjamin Button to become David Fincher's highest grossing film to date (without adjusting for ticket price inflation).

Fellow Fox release The Book of Life followed closely behind in third with an estimated $17.0 million debut. The modestly budgeted computer animated film opened in line with expectations and likely received an added boost from opening a couple weeks before Halloween and Day of the Dead. The Book of Life opened nearly on par with the recent $17.28 million launch of The Boxtrolls. The Book of Life started out with $4.98 million on Friday, increased 38 percent on Saturday to take in $6.87 million and is estimated to decline 25 percent on Sunday to gross $5.16 million. That places the film's estimated opening weekend to Friday ratio at 3.42 to 1. Like Fury, The Book of Life also received an encouraging A- rating on CinemaScore.

Fellow family film Alexander and the Terrible, Horrible, No Good, Very Bad Day claimed fourth place with an estimated $12.04 million. The Disney release starring Steve Carell and Jennifer Garner fell 34 percent from last weekend. That represented a very nice hold, especially given the added competition for family audiences from The Book of Life. Alexander has grossed $36.87 million through ten days of release, which is in line with expectations and is very solid with the film's modest price tag in mind.

Relativity's The Best of Me rounded out the weekend's top with an estimated debut of $10.2 million. The Nicholas Sparks adaptation starring Michelle Monaghan and James Marsden opened on the low end of its modest expectations. The Best of Me opened softer than most Sparks adaptations, with the film's performance more closely representing the $13.42 million start of 2008's Nights in Rodanthe. The Best of Me opened with $4.14 million on Friday, fell 8.5 percent on Saturday to take in $3.79 million and is estimated to fall 40 percent on Sunday to gross $2.27 million. That places the film's estimated opening weekend to Friday ratio at just 2.46 to 1. The Best of Me received a solid B+ rating on CinemaScore, which strongly suggests that the film is going over better with moviegoers than with critics.

In their second weekend of release, Universal's Dracula Untold and Warner's The Judge claimed sixth and seventh places with respective estimates of $9.9 million and $7.94 million. Dracula Untold was down a sharp 58 percent from last weekend's stronger than expected start, while The Judge was down a very solid 39 percent from last weekend's modest debut. Respective ten-day total grosses stand at $40.75 million for Dracula Untold and at $26.84 million for The Judge.

Warner's Annabelle placed in eighth with an estimated $7.93 million. The low-budget spin-off to The Conjuring was down a respectable 50 percent and has grossed a stronger than expected $74.13 million in 17 days. Annabelle will face new direct competition next weekend when Universal unleashes Ouija in theaters on Friday.

On the platform front, the critically acclaimed Birdman was off to a terrific start with an estimated $415,000 from 4 locations in New York and Los Angeles. The Alejandro González Iñárritu directed film starring Michael Keaton from Fox Searchlight and New Regency generated a massive per-location average of $103,750 for the frame. Birdman will receive a major expansion next weekend.

Daily Domestic Gross Thu, Mar. 15 2012

Wide (1000+)

#TitleThu, Mar. 15 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$3,429,00510%3,74617$915$135,623,0152Universal
2John Carter$2,103,8583%3,749--$561$39,657,4531Disney
3Project X (2012)$967,3653%3,0550$317$44,125,8462Warner Bros.
4Act of Valor$630,0626%2,951-102$214$58,720,3693Relativity Media
5A Thousand Words$515,0306%1,890--$273$8,352,8211Paramount
6Journey 2: The Mysterious Island$492,28911%2,525-535$195$92,605,6865Warner Bros. / New Line
7Safe House$451,3003%2,144-409$210$117,493,0955Universal
8The Vow$403,3918%2,478-348$163$119,063,2555Sony / Screen Gems
9Silent House (2012)$396,013-3%2,124--$186$8,491,7441Open Road
10This Means War$382,8839%1,949-393$196$48,399,7824Fox
11Tyler Perry's Good Deeds$219,6539%1,516-616$145$31,356,3333Lionsgate
12The Artist$208,5809%1,505-251$139$41,065,41916Weinstein Company
13Ghost Rider: Spirit of Vengeance$207,9487%1,804-683$115$48,882,3924Sony / Columbia
14Wanderlust$170,2058%1,220-782$140$16,224,1003Universal
15Gone$93,73315%1,144-1042$82$11,092,0943Summit

Limited (100 — 999)

#TitleThu, Mar. 15 2012LocationsAvg.TotalWks.Dist.
1Friends With Kids$174,2033%369--$472$2,729,9821Roadside Attractions
2Chronicle$101,5386%595-459$171$62,669,9616Fox
3The Iron Lady$65,60010%447-64$147$28,189,27111Weinstein Company
4Hugo$60,61414%313-93$194$72,506,68016Paramount
5The Descendants$60,3284%517-177$117$81,704,81117Fox Searchlight
6The Secret World of Arrietty$57,54118%501-930$115$17,777,9364Disney
7The Woman in Black$52,57715%433-379$121$53,232,1596CBS Films
8Alvin and the Chipmunks: Chipwrecked$48,5555%287-27$169$131,371,95213Fox
9Mission: Impossible - Ghost Protocol$38,88912%229122$170$208,545,31113Paramount
10Star Wars: Episode I - The Phantom Menace 3D$35,10618%258-473$136$42,970,2415Fox
11We Bought a Zoo$25,03013%228-38$110$74,766,80612Fox
12The Adventures of Tintin$24,6390%153-62$161$77,483,76312Paramount
13Tinker, Tailor, Soldier, Spy$19,700-14%109-17$181$24,001,74114Focus
14Big Miracle$18,95022%238-121$80$19,661,4506Universal
15Sherlock Holmes: A Game of Shadows$18,21110%208-58$88$186,591,61313Warner Bros.
16The Grey$14,3043%151-157$95$51,017,2827Open Road
17Extremely Loud and Incredibly Close$11,8608%202-101$59$31,757,33512Warner Bros.
18Red Tails$11,784-1%178-71$66$49,389,0498Fox
19Contraband$10,0606%119-29$85$66,528,0009Universal
20My Week with Marilyn$9,4615%1200$79$14,528,43816Weinstein Company
21Joyful Noise$6,66835%103-99$65$30,890,3909Warner Bros.

Platform (1 — 99)

#TitleThu, Mar. 15 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$36,69212%400$917$17,131,59049Warner Bros. / IMAX
2Salmon Fishing in the Yemen$20,5442%18--$1,141$308,4001CBS Films
3Albert Nobbs$6,27220%47-21$133$2,814,3837Roadside Attractions
4Coriolanus$5,8750%195$309$497,4788Weinstein Company
5Haywire$5,84916%8250$71$18,920,5958Relativity Media
6Undefeated$5,428-18%130$418$278,0594Weinstein Company
7Being Flynn$4,61319%128$384$119,9862Focus
8W.E.$4,399-10%245$183$402,2636Weinstein Company
9Shame$3,409-7%20-2$170$3,909,00215Fox Searchlight
10One For the Money$3,241-6%64-53$51$26,132,8697Lionsgate
11Pariah (2011)$3,1292%196$165$769,55211Focus
12Tere Naal Love Ho Gaya$1,041-14%10-16$104$176,1683UTV Communications
13Paan Singh Tomar$52680%5-5$105$35,4372UTV Communications
14The Devil Inside$304174%10-7$30$53,206,53510Paramount
15Ek Main Aur Ekk Tu$50-68%4-21$13$1,154,1745UTV Communications