'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Thu, Mar. 15 2012

Wide (1000+)

#TitleThu, Mar. 15 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$3,429,00510%3,74617$915$135,623,0152Universal
2John Carter$2,103,8583%3,749--$561$39,657,4531Disney
3Project X (2012)$967,3653%3,0550$317$44,125,8462Warner Bros.
4Act of Valor$630,0626%2,951-102$214$58,720,3693Relativity Media
5A Thousand Words$515,0306%1,890--$273$8,352,8211Paramount
6Journey 2: The Mysterious Island$492,28911%2,525-535$195$92,605,6865Warner Bros. / New Line
7Safe House$451,3003%2,144-409$210$117,493,0955Universal
8The Vow$403,3918%2,478-348$163$119,063,2555Sony / Screen Gems
9Silent House (2012)$396,013-3%2,124--$186$8,491,7441Open Road
10This Means War$382,8839%1,949-393$196$48,399,7824Fox
11Tyler Perry's Good Deeds$219,6539%1,516-616$145$31,356,3333Lionsgate
12The Artist$208,5809%1,505-251$139$41,065,41916Weinstein Company
13Ghost Rider: Spirit of Vengeance$207,9487%1,804-683$115$48,882,3924Sony / Columbia

Limited (100 — 999)

#TitleThu, Mar. 15 2012LocationsAvg.TotalWks.Dist.
1Friends With Kids$174,2033%369--$472$2,729,9821Roadside Attractions
3The Iron Lady$65,60010%447-64$147$28,189,27111Weinstein Company
5The Descendants$60,3284%517-177$117$81,704,81117Fox Searchlight
6The Secret World of Arrietty$57,54118%501-930$115$17,777,9364Disney
7The Woman in Black$52,57715%433-379$121$53,232,1596CBS Films
8Alvin and the Chipmunks: Chipwrecked$48,5555%287-27$169$131,371,95213Fox
9Mission: Impossible - Ghost Protocol$38,88912%229122$170$208,545,31113Paramount
10Star Wars: Episode I - The Phantom Menace 3D$35,10618%258-473$136$42,970,2415Fox
11We Bought a Zoo$25,03013%228-38$110$74,766,80612Fox
12The Adventures of Tintin$24,6390%153-62$161$77,483,76312Paramount
13Tinker, Tailor, Soldier, Spy$19,700-14%109-17$181$24,001,74114Focus
14Big Miracle$18,95022%238-121$80$19,661,4506Universal
15Sherlock Holmes: A Game of Shadows$18,21110%208-58$88$186,591,61313Warner Bros.
16The Grey$14,3043%151-157$95$51,017,2827Open Road
17Extremely Loud and Incredibly Close$11,8608%202-101$59$31,757,33512Warner Bros.
18Red Tails$11,784-1%178-71$66$49,389,0498Fox
20My Week with Marilyn$9,4615%1200$79$14,528,43816Weinstein Company
21Joyful Noise$6,66835%103-99$65$30,890,3909Warner Bros.

Platform (1 — 99)

#TitleThu, Mar. 15 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$36,69212%400$917$17,131,59049Warner Bros. / IMAX
2Salmon Fishing in the Yemen$20,5442%18--$1,141$308,4001CBS Films
3Albert Nobbs$6,27220%47-21$133$2,814,3837Roadside Attractions
4Coriolanus$5,8750%195$309$497,4788Weinstein Company
5Haywire$5,84916%8250$71$18,920,5958Relativity Media
6Undefeated$5,428-18%130$418$278,0594Weinstein Company
7Being Flynn$4,61319%128$384$119,9862Focus
8W.E.$4,399-10%245$183$402,2636Weinstein Company
9Shame$3,409-7%20-2$170$3,909,00215Fox Searchlight
10One For the Money$3,241-6%64-53$51$26,132,8697Lionsgate
11Pariah (2011)$3,1292%196$165$769,55211Focus
12Tere Naal Love Ho Gaya$1,041-14%10-16$104$176,1683UTV Communications
13Paan Singh Tomar$52680%5-5$105$35,4372UTV Communications
14The Devil Inside$304174%10-7$30$53,206,53510Paramount
15Ek Main Aur Ekk Tu$50-68%4-21$13$1,154,1745UTV Communications