Grosses

'The Battle of the Five Armies' Set for $88.4M in Five Days; Secret of the Tomb' and 'Annie' Battle for Second with $19.2M and $17.5M RespectivelyDecember 20, 2014 08:48 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $16.58 million on Friday to lead the daily box office for a third consecutive day. The third and final chapter of Peter Jackson's The Hobbit trilogy increased a strong 66.5 percent over Thursday. Friday's daily hold was a good sign for the film after the sharper than anticipated percentage decline it experienced on Thursday. In comparison, 2002's The Lord of the Rings: The Two Towers increased 39 percent on its first Friday to gross $19.22 million.

The Hobbit: The Battle of the Five Armies has grossed $50.98 million in three days, which places it 14 percent behind the $59.26 million three-day start of The Two Towers. BOXOFFICE currently projects $54.0 million over the weekend for The Battle of the Five Armies and a five-day start of $88.41 million. That would be in the same neighborhood as the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

IMAX grosses were responsible for $2.18 million of the film's overall gross on Friday. Thus far The Battle of the Five Armies has grossed $8.08 million from IMAX locations. That represents 15.8 percent of the film's overall domestic gross. The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

It was a close race for second place on Friday, with Fox's Night at the Museum: Secret of the Tomb outpacing Sony's Annie with an estimated opening day performance of $5.625 million. The two films were separated by just $325,000 on Friday and are likely to remain fairly close to one another throughout the rest of the weekend (and perhaps throughout the rest of the holiday season as well). Secret of the Tomb opened 16 percent below the $6.71 million opening day take of 2011's Alvin and the Chipmunks: Chipwrecked. BOXOFFICE currently projects a $19.2 million debut for Night at the Museum: Secret of the Tomb, which would be below expectations. The film received a B+ rating on CinemaScore.

Annie claimed third place with an estimated $5.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the higher end of expectations on Friday. That is welcome news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie opened 21 percent below the opening day take of Alvin and the Chipmunks: Chipwrecked. BOXOFFICE is projecting a $17.5 million debut for Annie. The film received an promising A- rating on CinemaScore.

The Hunger Games: Mockingjay - Part 1 inched ahead of Exodus: Gods and Kings to take fourth place on Friday with an estimated $2.28 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last Friday. Mockingjay - Part 1 has grossed $283.76 million in 29 days, which leaves it $16.24 million away from becoming the second release of 2014 to reach the $300 million domestic milestone. BOXOFFICE currently estimates a $7.8 million take for Mockingjay - Part 1 this weekend.

Fox's Exodus: Gods and Kings landed in fifth with an estimated $2.275 million. The pricey Ridley Scott directed biblical epic was down a very sharp 74 percent from last Friday's opening day take. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus has grossed an underwhelming $33.11 million through eight days. BOXOFFICE projects $7.7 million for Exodus: Gods and Kings this weekend, which would represent a 68 percent slide.

On its first day of wide release, Fox Searchlight's Wild took in an estimated $1.175 million from 1,061 locations. The critically acclaimed drama starring Reese Witherspoon has grossed $4.24 million in 18 days. BOXOFFICE is projecting $3.75 million for Wild this weekend.

Daily Domestic Gross Thu, Mar. 15 2012

Wide (1000+)

#TitleThu, Mar. 15 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$3,429,00510%3,74617$915$135,623,0152Universal
2John Carter$2,103,8583%3,749--$561$39,657,4531Disney
3Project X (2012)$967,3653%3,0550$317$44,125,8462Warner Bros.
4Act of Valor$630,0626%2,951-102$214$58,720,3693Relativity Media
5A Thousand Words$515,0306%1,890--$273$8,352,8211Paramount
6Journey 2: The Mysterious Island$492,28911%2,525-535$195$92,605,6865Warner Bros. / New Line
7Safe House$451,3003%2,144-409$210$117,493,0955Universal
8The Vow$403,3918%2,478-348$163$119,063,2555Sony / Screen Gems
9Silent House (2012)$396,013-3%2,124--$186$8,491,7441Open Road
10This Means War$382,8839%1,949-393$196$48,399,7824Fox
11Tyler Perry's Good Deeds$219,6539%1,516-616$145$31,356,3333Lionsgate
12The Artist$208,5809%1,505-251$139$41,065,41916Weinstein Company
13Ghost Rider: Spirit of Vengeance$207,9487%1,804-683$115$48,882,3924Sony / Columbia
14Wanderlust$170,2058%1,220-782$140$16,224,1003Universal
15Gone$93,73315%1,144-1042$82$11,092,0943Summit

Limited (100 — 999)

#TitleThu, Mar. 15 2012LocationsAvg.TotalWks.Dist.
1Friends With Kids$174,2033%369--$472$2,729,9821Roadside Attractions
2Chronicle$101,5386%595-459$171$62,669,9616Fox
3The Iron Lady$65,60010%447-64$147$28,189,27111Weinstein Company
4Hugo$60,61414%313-93$194$72,506,68016Paramount
5The Descendants$60,3284%517-177$117$81,704,81117Fox Searchlight
6The Secret World of Arrietty$57,54118%501-930$115$17,777,9364Disney
7The Woman in Black$52,57715%433-379$121$53,232,1596CBS Films
8Alvin and the Chipmunks: Chipwrecked$48,5555%287-27$169$131,371,95213Fox
9Mission: Impossible - Ghost Protocol$38,88912%229122$170$208,545,31113Paramount
10Star Wars: Episode I - The Phantom Menace 3D$35,10618%258-473$136$42,970,2415Fox
11We Bought a Zoo$25,03013%228-38$110$74,766,80612Fox
12The Adventures of Tintin$24,6390%153-62$161$77,483,76312Paramount
13Tinker, Tailor, Soldier, Spy$19,700-14%109-17$181$24,001,74114Focus
14Big Miracle$18,95022%238-121$80$19,661,4506Universal
15Sherlock Holmes: A Game of Shadows$18,21110%208-58$88$186,591,61313Warner Bros.
16The Grey$14,3043%151-157$95$51,017,2827Open Road
17Extremely Loud and Incredibly Close$11,8608%202-101$59$31,757,33512Warner Bros.
18Red Tails$11,784-1%178-71$66$49,389,0498Fox
19Contraband$10,0606%119-29$85$66,528,0009Universal
20My Week with Marilyn$9,4615%1200$79$14,528,43816Weinstein Company
21Joyful Noise$6,66835%103-99$65$30,890,3909Warner Bros.

Platform (1 — 99)

#TitleThu, Mar. 15 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$36,69212%400$917$17,131,59049Warner Bros. / IMAX
2Salmon Fishing in the Yemen$20,5442%18--$1,141$308,4001CBS Films
3Albert Nobbs$6,27220%47-21$133$2,814,3837Roadside Attractions
4Coriolanus$5,8750%195$309$497,4788Weinstein Company
5Haywire$5,84916%8250$71$18,920,5958Relativity Media
6Undefeated$5,428-18%130$418$278,0594Weinstein Company
7Being Flynn$4,61319%128$384$119,9862Focus
8W.E.$4,399-10%245$183$402,2636Weinstein Company
9Shame$3,409-7%20-2$170$3,909,00215Fox Searchlight
10One For the Money$3,241-6%64-53$51$26,132,8697Lionsgate
11Pariah (2011)$3,1292%196$165$769,55211Focus
12Tere Naal Love Ho Gaya$1,041-14%10-16$104$176,1683UTV Communications
13Paan Singh Tomar$52680%5-5$105$35,4372UTV Communications
14The Devil Inside$304174%10-7$30$53,206,53510Paramount
15Ek Main Aur Ekk Tu$50-68%4-21$13$1,154,1745UTV Communications